Category Archives: Flyers

Why Do You Need Personalised Office Equipment?

Building your small business, Business Cards, Flyers, Marketing, , , ,

Have you been wondering how to make your office a little more homey and friendly feeling, help your business appear more professional to your employees and clients, or tie in your office supplies with your brand for a more cohesive aesthetic? Personalised office equipment could be exactly what you need!

Personalised office equipment could be anything from a custom-printed mug for the breakroom bearing your company’s logo, to a personalised notepad with your branding and contact details printed at the top.

There are so many benefits to investing in personalised office supplies and business stationery – and, contrary to popular belief, it doesn’t have to be expensive! In terms of budget, there are many low-cost sources of office supplies and equipment, so why pay the extra?

In this article, we will discuss the benefits of personalised office equipment to your business and where you can order yours today.

Can Personalised Office Equipment Improve Your Business Branding?

Read any book on business marketing or search online and brand marketing comes out on top of the list of marketing essentials. Establishing and building a brand is one of the fundamental ways of promoting and growing a business.

Develop your own corporate brand image and try to emulate the success of major corporations, whose brand images are closely associated with their products and services.
With brand marketing, the company should use their chosen brand image in every aspect of the business, and that includes areas such as office equipment.

The consistent use of the brand’s image:
1) Immediately makes your brand familiar to customers and the public. For instance, McDonald’s golden arches logo stands out on the high street and is instantly recognisable, without even seeing the company name.
2) Reinforces your brand among your own employees. As a business owner, you encourage your employees to be brand ambassadors and using branded office products internally is great for achieving this.

If your employees associate themselves with the brand, they will believe in and promote the company’s brand image to customers. It is a very important aspect of business marketing – which is why you need personalised equipment in the office.

Some companies, perhaps focusing on their customers only, forget that their own employees are part of the brand too. It makes an enormous difference to business promotion and company morale when employees see themselves as part of the brand.
How can a company be true to its own brand image if they don’t promote that image both internally and externally?

What Kinds of Office Equipment Can Be Personalised?

The list covers many items that a company uses on a day-to-day basis, including pens, notepads, personalised mugs and letter openers.
Cheap, non-branded versions of all these products are indeed available from any office stationery supplier. Some business owners, despite brand promotion being a prime marketing goal, automatically choose the cheaper option rather than using personalised products in their own office.

But for long-term marketing, this is a false economy. Even if you don’t see an immediate benefit, don’t underestimate the long-term effect of personalised office equipment.

Where Can I Use Personalised Office Supplies?

Aside from being useful for internal brand promotion within the office, most of the above products work very well as customer promotional gifts and can be distributed:

1) During trade shows and sales conferences
2) As part of promotional events, such as “spend £20 and get a free mug” when ordering online
3) In your customer-facing business premises, if you have one

As an example, if your business is in the hospitality sector, such as a hotel, branded personalised office equipment such as stationery and pens are great to leave around the hotel for guest use. For instance, most hotels provide pens and stationery in their rooms.
Personalise the pens and notebooks to match the hotel’s name and style. Guests will take the pens from the hotel rooms and use in their everyday life. From a quality point of view, make sure that the pens work well as it is a poor recommendation for the brand if they run out of ink, or break, after a short period.
Look around your home or working environment to see how many promotional items from other brands you own – it may surprise you!

How to Personalise Office Equipment

So, when it comes to ordering personalised business stationery, office equipment and promotional products with your branding, what kind of products are out there – and how might you use them? Here are some examples.

Personalised Mugs

Mugs are probably the most versatile item, as they are highly visible and used every day. You may choose full-colour designs that cover one side or a design wrapped around the entire mug.

Choose a design that matches the company’s brand image, is nice to look at and reflects its products and services. If its intended use is as a promotional gift, make sure that the design includes contact information, and use a good quality mug. As with other items in this category, cups offer long-term brand exposure.
A well-designed personalised mug looks great on social media. Perhaps offer them as prizes during social media campaigns.

Design personalised mugs for your employees complete with their names, or perhaps have a designer draw a caricature of each person and give them out as Christmas presents. This would be a fun way to engage with your employees!

Notepads

Personalised notepads are great all-rounders. They can be used:
1) In the office
2) In the shop, hotel, or other business premises (to be used by staff and guests alike)
3) As promotional gifts for customers
4) As gifts for your employees to take home

One particular advantage of promotional notepads is their size, which allows for extensive creative design and personalisation. Being a paper-based product, they are easy to print on and are less expensive than some other items.
If your business is in the legal sector, design custom branded yellow legal notepads for internal and promotional use. These can be used both internally and for customer engagement.

If aimed at important customers, combine the notepad with a high-quality pen in an attractive leather-style folder. Alongside mugs, pens and notepads are some of the most popular promotional items, because they also offer long-term brand exposure. In marketing budget terms, that’s great value for money.

Pens

There is not a lot of space on a standard pen, so when adding text, include essential information only. If branding is important, custom manufacture the pens using brand matching colours and use a unique shape or design.
The custom manufactured pen option is more expensive and perhaps more appropriate if used for important customer promotions.

As mentioned above, pens are great promotional items for hotels, whose guests may continue to use them after leaving the hotel. If the company hosts a sales conference, give away branded pens and notepads for note-taking. The recipient will hopefully carry on using the items after the event.

For the ultimate high-tech promotional gift, use pens with built-in USB storage and a laser pointer. Before a sales conference or customer meeting, load up the pen with company sales brochures before distribution. These items are also highly popular with employees. Before giving them to the customer, make your sales pitch presentation using the laser pointer. It is a novelty gift, but a highly useful one.

Letter Openers

There are several types of promotional letter openers available, including plastic and sliver knife styles. However, think carefully before giving away a knife-style opener.
Aside from the danger aspect, something that resembles a blade may get blocked by airline security, which would cause issues for a customer flying back to their home city. Unless you have a pressing reason to choose the former, the plastic-style opener is likely the safer option and features several unique benefits.

Because of the plastic material, they come in multiple colours and shapes and are convenient for adding promotional printing, compared to the silver knife style, which is only suitable for engraving.

Rubber Stamps

Unless there is some novelty value in them, rubber stamps are not as useful as promotional gifts. However, they are very versatile when used by a business, in an office or retail environment.

For instance, a coffee shop implementing a loyalty card scheme may use a coffee bean shaped logo stamp, for stamping their loyalty cards, each time a customer buys a cup of coffee. Typically, stamps with a company logo and address are the most popular for office use.

But stamps are versatile and may use any shape or design that fits! Often, these are used in the office to mark received documents or invoices—‘Received’ and ‘Paid’—being typical examples.

Where Can I Buy Personalised Office Equipment?

Personalised office equipment is a great way to liven up your desk at work, and spread your brand awareness among your employees, clients, customers, and the general public.
At 123Print, we provide a wide range of affordable personalised office equipment for you to choose from. You can make your own personalised mug or notebook featuring your business logo and tagline with our easy-to-use design editor. Our printing technology is the best available on the market, so you’ll end up with an extremely high-quality product that you can be proud to associate with your brand.

Start with a blank design, or choose from a range of templates that have already been created for you. We can also print flyers, postcards, business cards and even custom printed envelopes for your business at extremely affordable prices.

When your order is complete, our shipping process ensures that we’ll dispatch your order within two working days! We also offer a 100% customer satisfaction guarantee, so you have absolutely nothing to lose by giving us a try – and we’ll replace or refund your order if you’re ever unsatisfied with the results.

What are you waiting for? Visit our website now to get started and transform your business into a true force to be reckoned with!

9 Effective Flyer Design Tips that You Need to Know

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Flyers are one of the most effective marketing tools for small-medium businesses and large corporations alike. Some may say it’s annoying to get a flyer through your front door, or be handed one on the street – but do they ever work!

Create an effective flyer and you’ll spread awareness about your company, which is vital for drawing in new customers. You may even attract new business then and there by advertising some of your bestselling products or a new sale or promotion. At the very least, even if your flyer is thrown away, they’ll have glanced at your logo – and repeated exposure is crucial for brand recognition.

Designing effective flyers is a process that entails strategy and careful planning. Here are the top 9 pointers that you need to know to ensure you have an eye-catching, persuasive flyer that will grab the attention of potential customers.

Make It Look Professional

It should be your aim to create a flyer with a professional look. If your flyer looks unprofessional, your company won’t be taken seriously.
A professional-looking flyer uses the right colour and font combinations, a neat and well laid-out design, professional-looking images and strategic placement of your logo. Professional flyers also must be printed onto high-quality glossy paper, with the right kind of printer.
We’d always recommend using an expert business stationer like 123Print, rather than trying to print your flyers at home and risk them appearing unprofessional.

 Make It Compelling

Your flyer needs to have a “call to action”, which will provoke your audience and make them respond to your offer or message.
So, if you want readers to buy products, invite them to visit the nearest branch of your business for further details on how they can place an order. A company looking for clients should mention the type of services they offer, any contact information like a telephone number or email address, and where clients can write to get in touch with them.

If you are having a sale on your products or services, highlight that in your flyer by showing how much you have slashed prices. Make sure there is still room for more discounts.
Other persuasive techniques you can use in your flyer include the word “only”, testimonials from satisfied clients, and interesting statistics. Don’t hesitate to be creative and write something imaginatively worded – or even use a poem if that will catch people’s attention.

 Avoid Clutter and Waffle

Try not to clutter up your flyer with too much text, as it will make it hard for people to read. Avoid using a low-contrast font or a loopy or handwriting-style typeface that might look cool but is hard to decipher.
Also, don’t be tempted to cram your flyer with a lot of information – this runs the risk of causing readers to lose interest in it. Instead, get straight to the point and keep your message simple, short and relevant.
Be sure that what you write is easy enough to understand even by someone who does not know much about your business. For instance, if you are selling cars, avoid using a lot of jargon and technical terms. Make it clear and easy for Joe Public to understand what you’re offering.

Divide the Copy into Sections

When you’re designing a flyer, it is advisable to divide the content into short, concise sections. This will help readers quickly go through your flyer and get to the point of what you are trying to say.

That means doing away with long paragraphs that take too long to read, and skipping most photographs because they tend to slow down the response time of people reading your flyer.

Use an Attention-Grabbing Headline

In writing a headline, you should always be direct and to the point. Your headline or tagline should make it clear what you’re selling or the service you’re offering, and intrigue readers into wanting to know more about your business.

Feel free to use some humour or irony in your headline to make it stand out, if it’s appropriate for your business. Avoid making it too dull or lengthy because readers might skip your flyer if it is not interesting enough.

Add Customer Testimonials

Testimonials are vital in flyers because they give people an idea of what they can expect from your business. Potential clients will get a feel of how good you are at what you do by reading through past customers’ experiences. They also serve as social proof, empowering them with confidence that you deliver on the promises you make and that they will get what they expect from you.

If your business has been around for some time, there should be testimonials that you can use in your flyers. If not, ask clients for a short blurb of how happy they are with the job you did for them or if they received good service. You can also put up a survey or a contest where you give out prizes in exchange for testimonials. If your business is relatively new, do not hesitate to ask regular clients for their comments on how great your service was. You can also create an online survey and invite people to fill out the survey.

Use Relevant Images

The images you include in your flyer should be relevant to the theme of your flyer. For example, if you want to sell a new product or service, show what it looks like so people will instantly know what they can expect when they buy it. Likewise, if you have testimonials from happy clients, include photographs of them so people will relate to your product or service.

A picture can be worth a thousand words, so don’t forget to fill up your flyer with images to capture the readers’ attention and make it more interesting. Try not to use stock images such as clipart – but show people photographs of your actual premises, staff, or products. And of course, the photographs should be of a high enough quality to not appear grainy.

Keep the Typography Simple

What typeface you use will have a huge impression on your readers. Avoid using too many different fonts as this can make the flyer look too busy or messy. Stick with one or two fonts and colours that will effectively convey your message.

Do not underestimate the power of the right font, as this will make or break the way people read your flyer. As a general rule, serif fonts work best for established, serious companies, whereas sans serif typefaces come across as more modern and fresh. Stick with something clear yet professional like Arial, Times New Roman, or Tahoma if you’re unsure.
And of course, always ensure that your text isn’t too small for people to be able to read clearly. If your clientele are mostly older, this is particularly vital. It’s better to have large, easy-to-read text with less information than too much information crammed in a smaller font.

Proofread Your Work before Printing

After you have finished designing your flyer:

1) Proofread it carefully before printing to ensure there are no spelling errors, typos, grammatical errors or punctuation problems.
2) Have some colleagues, peers or friends read through the text and suggest any corrections they may see fit.
3) Be open to their suggestions to know how things are read and what will work for your flyer.

Always remember that a good flyer is not just about the design or look of one, but it should be engaging and compelling too. It requires careful planning, but the results you get in return are worthwhile!

Where Can I Order Professional Flyers?

Flyers are still a great marketing tool if done correctly. The tips in this article will help you create a flyer that will not only appeal to your audience but also get them to invest in your products or services.

At 123Print, we can help you design the perfect flyer for your business that gets results. You can choose between DL, A5 or A4 sizes for your flyer template, and create a custom design for both the front and the reverse. Choose from a range of fonts and colours, and upload your own artwork and logo for the finishing touches.

With the ability to order anywhere between 50 and 20,000 flyers, our innovative printing services will boost your marketing campaign and greatly increase your brand awareness. We always aim to print and ship orders within 48 working hours, so you can get distributing straight away!

16 Fun and Easy Kids Birthday Party Theme Ideas

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There’s so much to think about when planning a birthday party for your child – especially if you want them to have the best party of all time! From deciding where to host the party, to what party invitations to buy, it can feel fairly overwhelming.
Having a solid kid’s birthday party theme can help make everything that little bit easier. You can design the decorations, invitations, and even the food to coordinate with the theme, so that nothing looks out of place. And theming a birthday party doesn’t have to be difficult, time consuming or expensive!
Here are 16 fun and easy birthday party themes for you to choose from.

1. Detective

Why not put a twist on the classic theme of cops and robbers by throwing a detective themed party. Give out some cheap magnifying glasses, and have the children search for crime-solving clues in a scavenger hunt.
You could use brown paper bags decorated to look like evidence bags, and put some mini disguise kits and a notepad inside each one to act as their party favours. You could even finish the party with a classic game of Cluedo!

2. Sports Day

If you’d prefer an outdoor party, then a sports day themed birthday would be perfect for your back garden, or even the local park.
The children can dress up in their sports kit and you can pick activities such as a sack race, a ball relay, or if the weather is warm enough, maybe water balloon dodgeball! You could finish the party off by giving out medals and prizes to those who took part. This trees invitation will help spread the message that the party will be held outside!

3. Lego

When it comes to throwing an awesome, creative, and gender-neutral party, what’s better than lego? Not only will it be popular, but it’s likely that you will have enough at home to add to the decor.
Why not have a building challenge, or use some moulds bought online to create sweets or chocolates in the shape of these bricks. You could even create bigger bricks for decoration by using some boxes and painting them in the same colours as your theme. A construction-themed party invitation will help get guests in the mood for building!

4. Princes and Princesses

The great thing about a prince and princess themed party is that as well as being timeless, it’s also flexible. Whether you go for a general royalty theme, or base it around a specific Disney princess, you’re bound to have a perfect time.
Consider activities such as magic wand making, a scavenger hunt for royal treasure, and maybe swap musical chairs for musical thrones! Have pink lemonade and cut some sandwiches into dainty heart shapes. End the party with some cheap plastic crowns as party favours. This sparkly pink love heart invitation definitely gives off princess vibes.

5. Pirates

If your child is into pirates, then have a swashbuckling good time with a pirate-themed bash. Organise a scavenger hunt and have the kids search for pirate booty, and if they’re dressed up then even better! Luckily, pirate costumes are cheap and easy to make – all you need is an eye patch, a bandana and a billowy shirt.
You could even add to this with some temporary skull and crossbones tattoos, and if you have activities making pirate flags and telescopes, then they will really look the part. End the party with some fish and chips and ‘grog’. This spooky skull invitation would be perfect!

6. Pancakes and pyjamas

If you’re not a fan of sleepovers, then throwing a pancakes and pyjamas themed birthday can be a great alternative.
With a spread of pancakes, pastries, fruit, cereal and yogurt available, consider activities such as pancake decorating, pillow sack races and making necklaces out of your favourite hoop shaped cereal, all whilst wearing the comfiest pyjamas!

7. Rainbows

The best part of throwing a rainbow themed party is going crazy with all the colours, and not limiting yourself to just one or two hues. This makes shopping for props a breeze!
You can buy brightly coloured balloons and streamers for some exciting décor, have guests dress up in their favourite colours, and provide face painting as an activity. Food can be kept simple with rainbow fruit or veggie kebabs and if you have the time, you could make some rainbow fruit ice lollies. Add to the theme with this bright rainbow balloon party invitation.

8. Robots

Consider picking robots if you are looking for a versatile theme. With mostly silver, and one other colour, such as orange, blue or green, you could recycle some old boxes by sticking robot faces on them. You could even cut a circle in one of them to make a photo booth!
Why not put your snacks into different sized aluminium food trays, and arrange them to look like a robot, and for drinks, label some bottles as fuel. For activities, create your own masks and play a special game of musical robot statues.
And don’t think that robots are just for boys, either – this gears of love invitation combines robotic gears and subtle hearts for a girly touch.

9. Science

Throwing a science party is one of the most fun themes on this list; think orange, green and purple to create a mad lab with your little scientists. You could use food colouring in water for drinks and decorations, and you could even buy some petri dishes to put jelly in with some gummy worms.
Some simple science-themed party activities could include making slime, or conducting the classic coke and mentos experiment. As long as you have lots of bubbles and foam then you are bound to have a fun time. Don’t forget to dress up in your white lab coats!

10. Unicorn

If your little one wants a magical or fantasy themed party, consider picking unicorns! You could stick to a pastel colour scheme, or even combine this with the rainbow theme for an enchanted time. Party snacks can be as simple as candyfloss for unicorn hair, and chocolate covered pretzel sticks with sprinkles for a unicorn horn.
Activities can be just as easy, with adapting a simple ring toss game to create toss the ring on the horn, or pin the tail on the unicorn instead of the donkey. Why not have the children decorate unicorn shaped biscuits for a fun and yummy treat.

11. Under the sea

Under the sea is another simple yet effective theme for your child’s birthday! You can keep it basic and stick to sea animals, or you could adapt it and make it mermaid or Spongebob themed, for example. Consider decorating with blue, green and purple streamers – they would make a great backdrop if you hung them from the ceiling, or maybe you could add them to some balloons to make some wiggly jellyfish.
For food, you could cut pizzas and sandwiches to look like starfish, or even decorate fish-shaped biscuits as one of your activities. For delightful ocean themed desserts, consider individual jellies with gummy fish in them, or skewer some grapes to look like seaweed! This seaside party invitation will tie the theme together.

12. Zoo

While going to the zoo can be fun, when you invite even just a few of your child’s friends the ticket price can soon add up. Instead, why not bring the zoo to your home, with a zoo-themed party! Have everyone dress up as their favourite animals, and make masks or use face-paints.
Why not have animal themed snacks: bananas for monkeys, veggies for goats and peanut butter sandwiches for elephants, and as well as decorating using different animal patterns, why not pop some small toy animals on the snack table that can be used as party favours. This adorable pastel zoo invitation would fit the theme perfectly.

13. Dinosaur

Dinosaurs will always be one of those “roarsome” birthday party themes that will never go out of style, and with a simple colour scheme of green and brown, you are bound to organise this with no effort whatsoever.
Why not have a sandpit as a digging site, with some plastic dinosaurs for the children to find? Or if you want to go the extra mile, you could make some fossils using salt dough. Biscuits with dino footprints would make a great snack alongside a fruit-a-saurus salad, and hold a dinosaur egg and spoon race for some extra fun.

14. Outer Space

With space missions starting up again, now is the perfect time to throw a space themed party! Gear yourself up with space themed decorations – multicoloured balloons would make great planets (whether from this solar system or not!)
Come up with some galactic activities, such as painting ‘moon’ rocks, creating ‘UFO’ frisbees, and making some ‘alien goo slime’. How about some out of this world flying saucer pizza or special star shaped sandwiches? However you choose to throw this intergalactic bash, don’t forget to pick a side for dressing up. Will you choose to be an astronaut or an alien?

15. Woodland creatures

A woodland themed party is great for all ages, and can be perfect for any season of the year. The best part is being able to use things from nature in your decorations and activities, saving money. Why not have a pinecone treasure hunt? And if you’re out in the woods, you could have a den-building competition from logs and branches.
You could even incorporate a fairy theme into it if you wanted to, decorating fairy doors and making fairy or animal masks. The food is where you could get the most creative: decorate cupcakes to look like mushrooms, use Swiss rolls as logs, pretzels for twigs, and incorporate lots of different berries. This neutral toned butterfly party invitation would be perfect for a woodland party.

16. Ice Cream Sundae Party

Perfect for the summer months, an ice cream sundae party is simple, but very tasty! Create your own sundae station, and add things like sprinkles and chocolate sauce, but also different fruits, biscuits and fun cereal toppings.
Consider a themed game: participants roll a die and depending on the result, put a cherry on top, add some chocolate syrup, pass the bowl to the left, etc, and when it ends they eat what’s in front of them. You could also play the classic game of “duck duck goose”, but instead change it to “banana banana split.”
Have you chosen your ideal birthday party theme yet? When you’re ready to pick your perfect matching invitations, head over to 123Print to browse our huge range of templates. They’re available in two sizes (A5 and A6) and are all fully customisable. Happy designing!

Blue Flyer

Are Flyers Really Cost-Effective for Small Businesses?

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One often debated topic in marketing is whether or not flyers are still a cost-effective tactic for small businesses.
When done correctly, flyers (also called leaflets or pamphlets) are an excellent marketing tool – both affordable to produce and effective in making your business known. But there are a few ground rules to follow.

We’re going to give you advice on crafting a flyer so it’s even more effective at getting people to respond. We’ll discuss the best time to send your flyer, and how you can make them more compelling. You want your business flyers to pull people in, engage them and get them interested in what you’re offering!
By following these best practices, you’ll start to see how flyers are still an affordable and effective marketing tool for small businesses.

Understanding Junk Mail Blindness

People receive so many advertisements in the post these days that they’ve developed what’s known as “junk mail blindness”. Their minds don’t even process what’s in their mailbox – they simply see that it’s an advert, and throw it away.
This creates a problem for small businesses. Even if your flyer is delivered to the right person at the right time, they may overlook it since their brain isn’t processing advertisements.

So how do you get around junk mail blindness?

The first thing to understand is that most people will not read a flyer unless it speaks directly to them. So here’s a piece of advice: don’t try to be everything to everyone.
If your business is local, then target your flyer at a specific location or group of people. For example:

• If you run a nursery and only service the local area, focus on distributing flyers to the districts that you cover
• If you’re running a landscaping business and have many customers in one neighbourhood, target that area in particular
• If your company is particularly popular with older customers, focus on postcodes that are more likely to be home to those age groups – for example, small towns rather than city centres
If you’ve got an evergreen business (one with customers all year), then target your flyer in the same way. For example, if it’s a local hairdresser, send flyers to anyone within a 20-mile radius of your shop.

The AIDA principle (Attention Interest Desire Action)

Another way to combat junk mail blindness is to use the AIDA framework. This is one of the oldest marketing techniques around. It stands for Attention, Interest, Desire, and Action.

This means your flyer should:

• Capture their attention immediately
• Pique their interest with a compelling offer
• Focus on their desires to solidify that interest
• And tell them what action to take to claim your offer
People have been seeing advertisements using this framework for so many years that they are almost conditioned to respond if it is used effectively. So be sure to take advantage of decades of marketing research and incorporate the AIDA principle into your flyers.
Here’s an example of an AIDA framework for a flower shop called “Sally’s Flowers.”

Attention:
Do you love fresh flowers?
Interest:
We have a fantastic selection of fresh, high-quality bouquets and arrangements that are perfect for any occasion. You’ll find something for everyone at Sally’s Flowers.
Desire:
We want you to see our beautiful selection and pick out your favourite flowers today! Get 10% off on all purchases over £50 with the code “10OFF”.
Action:
Bring this flyer to our shop at 123 High St., or visit us online at sallysflowers.com and enter the coupon code for your special discount. But hurry! This offer expires on August 12th!
By following this flow, you’ll quickly move through all of the psychological triggers that compel people to act on an offer.

How to Create a Cost-effective Flyer

Flyers can absolutely be cost-effective for small business, provided that you follow the AIDA principle and target your specific audience. But what’s also key is creating a flyer design that will immediately catch your readers’ attention, and make people want to read it, rather than discarding it without a second glance.
Here are our top tips on creating a flyer that will effectively spread brand awareness, and translate into sales for your company.

Make People Notice Your Flyers

Flyers are more likely to get picked up or opened if they’re different from what people typically see. You’ll get more responses if you utilise a colourful flyer that includes photos and has an exciting design. It’s a better idea for your flyers to be eye-catching than bland and simple. Ensure you include your business’s logo prominently on the design, to help build brand recognition.
123Print’s flyer creation tool allows you to design striking flyers with the click of a button. You can customise the background colour, add your own artwork, and choose an attention-grabbing font with ease.

Make It Clear What You’re Offering

If you’re trying to sell something in particular, then let people know what it is that you’re offering. If someone doesn’t know what you’re selling, how will they be able to respond?
Keep the number of words on your flyer limited so people can see in a second or two precisely what it is that you want them to do. Less writing and more design will mean more responses because people won’t have to stop and read a novel on your flyer.
Use “Free” to Draw People In

If you’re trying to get people interested in sampling your products or services, or pull in new customers, then put something free in their hands. It’s incredible how many people look at flyers but immediately discard them if the offer isn’t compelling enough. It’s the free stuff that will get people to look at your flyer, but it’s also what may give them an idea about how you can assist them with their problems.

Include a Personal Note

When you have flyers made up for your business, include a note on each of them, which lets people know who they’re talking to. Tell them a little about yourself and what your company does in a friendly, conversational tone.
This reveals the human side of your business, and makes you seem more appealing. People are always more willing to spend money on companies that they perceive as having real people behind them, rather than faceless corporations.

Include a Call to Action

Don’t just advertise your products or services: give whoever is reading the flyer a clear action that you want them to take. For example:
• Visit our website today!
• Call us now to place an order – spend over £50 and get free shipping!
• Order before 1st December and receive 10% off!
You don’t necessarily need to have a long list of things that people should do if they want to get in touch with you. In fact, the more detail you go into, the less likely your customers will read it all. Make the call to action simple, attractive, and easy to follow.

Make Your Flyers Time Sensitive

If you don’t give people a nudge, then they’re going to forget about what you’re offering them. So, when introducing a special offer, sale, voucher or coupon code, always include a deadline.
By including a deadline for action (i.e., “Sale ends this Friday”), you’ll add an element of time-sensitivity to the message that will keep your offer at the forefront of their minds. If you don’t, they might place your flyer in a drawer and think “I’ll do that tomorrow” – and tomorrow never comes.

Keep Things Short and Sweet

Don’t be tempted to include several paragraphs of text on your flyer – keep things brief and easy to read. Nobody wants to read an essay that they didn’t even ask for!
Short, punchy copy is the key to capturing attention and motivating people to action. So be concise and to the point on your flyers. Tell them your offer, the timeframe available, and what they need to do to act.

Get Others’ Opinions

Even if you’ve designed several different flyers on your own, it’s still a good idea to take some time and get feedback from other people on what they think. You can either ask friends and family members for their honest opinions or post the flyer online and try getting responses from potential customers and clients about what they think of it.
By asking for open and honest opinions of your designs, you can save money by catching a bad campaign before it even gets started.

Order Professional Flyers Today with 123Print

Flyers are a very effective marketing tool for small businesses when done effectively. So there is no need to feel like you have to abandon this time-tested marketing tactic just because it’s not a digital medium – especially if your budget doesn’t allow for more expensive advertising methods.

It’s always best to source your flyers from a true industry professional, like 123Print. We offer high-quality, full colour, glossy flyers professionally printed at unbeatable prices.
Using our easy editor, you can create the perfect design in no time at all – and we always aim to dispatch orders within 48 working hours. With a 100% satisfaction guarantee offered with all orders, you have nothing to lose!