Some of us hate it and some of us love it. Whichever side of the Marmite term Mumpreneur or Dadpreneur you lie on, you cannot deny that the tremendous rallying call for more Mothers and Fathers to start their own businesses has been a real entrepreneurial movement.
Since 2010 more than 600,000 people have turned to self-employment as a way of identifying their dreams and starting a business venture. Today the UK has a record breaking 4.5 million Entrepreneurs.
So you’ve probably heard email marketing is well and truly alive. It’s not just a rumour either, a recent study by Exact Target found that 77% of customers prefer communication with brands by email and although social media is getting a lot of hype, email is still the number one marketing tool at your disposal.
To help you out and give you a push in the right direction we thought we would list our 5 favourite ESPs (also known as Email Service Providers!). Some we’ve used ourselves, some we haven’t and some we just like the look and feel of.
Are you a plumber, roofing contractor or do you run a taxi business and would like to increase the amount of customers seeing your website in the search results?
Of course you do! Many small businesses rely on Google to get visitors onto their website and if you haven’t taken the time to optimise your online presence, you will be missing out on these people searching for your services in your area.
If you run a small business or offer a trade, having your website correctly optimised can be the difference between sky rocketing success or hanging up your overalls.
Take for example this search for “roofer in glossop” and the results it returns back to the searcher. (Click image for a larger version if required)