The tradition of sending Christmas cards to friends, family, employees, co-workers and customers is a long-established one. Christmas cards help spread joy and cheer during the season of goodwill; they’re perfect for sending well wishes to those you care about, especially after a tough year.
But did you know that you don’t have to shop for generic Christmas cards at a busy card shop or supermarket? You can order Christmas cards online, and have them delivered straight to your door – and not only that, but they’re fully customisable.
You can edit the text inside, or upload your own image (such as your company logo, or a family photo) to send a completely bespoke greeting to anyone you want to wish well this year. Write a funny Christmas joke, a classic greeting, or a completely personalised message to your recipients – the choice is up to you.
In this guide, we’ll explain how you can personalise your own Christmas cards, and how this simple gesture could benefit your small business. We’ll also describe the benefits of sharing bespoke cards with your friends and family for personal use.
Why Should I Send Personalised Christmas Cards This Year?
Now that you know what personalised Christmas cards are and the various ways you can customise them, why should you consider ordering them? Here are four great ways in which sending out corporate Christmas cards can really boost your business.
And if you don’t have a business, but are simply wanting to send custom Christmas cards to friends and family, skip ahead – we’ll explain why personalised cards are great for personal use, too, and where you can get them from.
1. Spread Brand Awareness and Recognition
A key marketing strategy that all businesses need to take seriously is building up brand recognition. By sending out Christmas cards to your clients and customers, you’re not aiming to get them to buy from you (immediately, at least). Rather, you’re simply keeping your company fresh in their minds. That way, you’ll pop into their head when they’re in need of whatever you sell.
This is especially important at the moment, when many businesses have been closed for a long time. You need to remind your past consumers that you exist, and you’re open!
Sending out Christmas cards brandishing your company’s logo is also a great way to spread the word to potential new customers. If you’re lucky, your recipient will display their card on their mantle or windowsill, and anyone who visits their home will see it.
2. Encourage Customer Loyalty
Marketing studies have shown time and time again that consumers are more likely to buy products or services from a company that has given them a gift or incentive. Whether that’s a promotional product like a mug, or something as simple as a Christmas card, it will cause them to think favourably about your company. Though it might not prompt them to shop with you straight away, they’ll be more likely to choose you over a competitor in the future.
Giving a gift or card to a client (or potential client in your target market) will create a ‘psychological debt’ – whether they realise it or not, they’ll feel on some level as though they owe you their business. Upload your company’s logo to the card and, if possible, sign it by hand – your recipients will appreciate the personal touch.
3. Show Clients that You Care
Christmas is the perfect time to show your clients and customers that you care about them and value them, and this year it’s more important than ever. The world has been through a terrific upheaval lately, and everyone has been affected by it in one way or another – whether it’s their health, work, mental wellbeing or social life (or any combination thereof).
Custom Christmas cards will demonstrate to your clients that you care enough about them to spend time, money and effort on them. When they’re looking for the services or products that you provide, they’ll remember that, and come to you.
4. Reveal the Human Side of Your Business
Consumers tend to think of companies, no matter how small or large, as just a name and logo. Simply put, they forget that there are real humans running the business. Sending out personalised Christmas cards can remind people that you’re not a company – you’re a person running a company. It’ll make your target audience more likely to support you if they see you as a human rather than a faceless entity.
The best way to get this message across is to handwrite a personal message to each of your clients. By all means, personalise the card with your business’s logo, but handwrite the greeting if you can. Try to include a private joke or mention something personal about each recipient, so they know you see them as a person, too (not just a name on a list).
Can You Get Custom Christmas Cards for Personal Use?
Personalised Christmas cards aren’t just for corporate use. If you’re looking for a special way to send festive greetings to your friends and family this year, customised Christmas cards are the perfect choice. There’s no better way of saying “Merry Christmas” in 2021.
Sending unique, custom cards to your loved ones is a brilliant way to add a personal touch to this year’s festivities – especially as we’ve all had a tough time recently. You can use personalised Christmas greetings cards to stay connected to the people that matter most to you, let them know you’re thinking of them and can’t wait to see them again soon. You’ll also help spread Christmas spirit and keep festive tradition alive!
Why not choose a photo upload Christmas card, such as this Christmas Frame design, to send a snapshot of your family on the front of your cards this year? If you’re the artistic type, you could even create your own piece of artwork and upload it to the front of your design.
Choose from a variety of greetings, or write your own personalised message on the inside of the card for a truly personal touch. You can also customise the font and colour to your liking.
Where Can I Buy Personalised Christmas Cards In the UK?
Whether you’re looking for customisable Christmas cards for personal use, or you need corporate Christmas cards to send to your business’s clients and employees, look no further than 123Print. We offer a fantastic range of designs for you to choose from and personalise according to your own tastes.
Select from hundreds of different Christmas cards, including funny Christmas cards, photographic designs, traditional and contemporary art. You’re sure to find a design that perfectly suits your needs. The process of customising your cards couldn’t be simpler with our easy editor, and we’ll show you a full preview of your design to approve before we print it.
At 123Print, we print our Christmas cards on the highest quality 330 gsm cardstock, and offer 2 day shipping with all orders. And with our 100% satisfaction guarantee, if you’re not completely happy with the quality of your Christmas cards, you can send them back to us for a full refund or exchange. Why wait? Visit 123Print today and start personalising!