Monthly Archives: January 2022

13 Times You Really Need to Send Thank You Cards

When we were young, our parents always told us to say “thank you” whenever anyone bought us a gift, or did anything nice for us. But as we grow old, it seems like expressing gratitude has become a lost art and we’ve forgotten how to say “thank you” to the people who make a difference in our lives, no matter how small the gesture.
It’s not too late, however, to rekindle the practice of expressing gratitude to those who mean something to us and who have enriched our lives in various ways. We can all start by sending thank you cards to people who did something good to us, just as we did when we were kids.
These days, you might only really associate thank you cards with weddings. But they have so many more uses than that! In this guide, we’ll give you 13 great examples of times when you should send thank you cards.
1. When You’ve Received a Gift

This is a no-brainer and that’s why we’ve started off with this one. Whenever you receive a gift from someone – whether it’s a wedding gift, a birthday gift, or “just because” – you should always say thank you. And the best way to do that is by sending a card.
It’s especially important to send a card if you received a gift that was well-thought out or hard to find. This person could’ve just grabbed anything off the shelf, yet they took the time and resources to make you feel special. Thus, they deserve to be rewarded with a simple card that expresses your gratitude.
2. If You’ve Been a House Guest

Hosting family and friends isn’t easy, whether it’s for a few days or even longer. You’ve got less space, less private time, and you’re having to share your bathroom and kitchen with non-household members – not to mention the fact that they’ll use your electricity and water!
So, if you’ve been a house guest and you had a great time during your stay, it would be the least you could do to send a “thank you” card expressing how grateful you are for their generosity. You can even include a small gift, such as flowers, if you want to make them feel extra special.
3. After a Baby Shower or Bridal Shower

Baby showers and bridal showers are more American traditions, and haven’t long been established in the UK. However, they are becoming more and more common nowadays on this side of the pond.
As their names suggest, when you have a “shower” of any kind, you’ll be showered with gifts. Your guests will have spent time, effort and money on choosing the perfect present for you, as well as on attending the party itself.
So, you should always return their generosity by making the effort to send out thank you cards to everyone who attended. You should do this whether or not they brought a gift.
4. After a Job Interview

This may not be absolutely necessary, but sending a thank you card after a job interview is a sure-fire way for you to stick in the mind of the person who interviewed you.
Expressing your gratitude to a company for giving you the opportunity for a job interview gives the impression that you’re serious about taking the job, and you appreciate their time, even though you have no guarantees of getting an offer.
5. To Your Wedding Guests

One of the biggest perks of getting married is the gifts that you’ll receive. Anyone who gifted you something on your wedding, whether they attended the actual celebration or not, deserves a thank you card.
It doesn’t matter what kind of gift you received: the time and effort alone to buy you a wedding gift is enough to make the effort to express your gratitude. And don’t forget to send cards to any guests that didn’t send you a gift, too – they still sacrificed an entire day to celebrate with you.
6. After Receiving Condolences

Losing a loved one is probably the hardest experience anyone could go through, but it’s made a lot easier and more bearable by friends and family that help you during this sad time.
If people close to you showed you their love and support during these tough times, it’s only right to show them how grateful you are. So, send “thank you” cards to those who sent flowers, cards, notes and donations to return their kindness while you’re grieving. (But don’t worry about doing this straight away – they’ll understand if you need time.)
7. When Someone has Done You a Favour

If a friend, family member, coworker or neighbour has done you a favour, it’s always polite to give them a thank you card – and potentially a small gift, too, depending on how they’ve helped you out. For example, if someone:
• Gave you a lift somewhere
• Picked you up from the airport
• Helped you move
• Paid for something when you couldn’t afford it
• Let you stay at their house
• Helped you out with some work or housework
• Cooked you a meal
• Looked after you when you were ill
It would be the height of rudeness not to thank them sincerely. Favours are completely optional and the only thing in it for them is helping out a friend.
8. After Graduation

Graduating is one of your biggest accomplishments in life and the people who love you will always make it more special. Those who made the effort to give you some graduation goodies definitely deserve to be appreciated with a simple “thank you” card.
It’s also worth thanking anyone that attended your graduation ceremony, or hosted/attended your graduation party. Make sure that you send out these notes before you get caught up with your new life as a full-fledged adult.
9. After Attending a Dinner Party

It’s not every day that you get invited to a dinner party. The people who host these types of events really make the time to plan, prepare and execute their ideas so you can have the best night possible.
So, why not show them your gratitude? A simple thank you card after being invited to a dinner party is enough to make any host feel that all their efforts have paid off, and lets them know their hard work was appreciated.
10. To Birthday Party Attendees

These days, it’s not often that you receive a lot of gifts for birthday parties anymore. So, those who do take the time to buy you something special really deserve a simple reward in the form of a thank you card. This goes for any age – whether it’s a kid’s birthday party or a 50th.
Write a personal note expressing your gratitude not only for the gift itself but also the gesture, and your efforts will really be appreciated.
11. During Hard Times

We all go through difficult times in our lives, when we need extra support – some of the biggest upheavals include job loss, illness, divorce and caring for a newborn baby. It’s during these times that people who really love us step up to support, love and care for us.
So, don’t forget to let these people know that you see their efforts and that you appreciate them. Even if you’re busy with the obligations that come during these stressful times, you need to make time for sending out thank you cards to the people who have helped you cope.
12. For Christmas Presents

Of course, the holiday season means that you’ll be receiving a lot of gifts from family and friends. But don’t just text these people to say thank you for their gesture. Instead, take the time to write personalised thank you cards that will let them know how much you appreciate their kindness.
It doesn’t have to be anything fancy. As long as you add your personal touch to these cards, your recipients will appreciate them.
13. When Returning Something You’ve Borrowed

When someone lets you borrow something from them, it’s always right to send them a thank you card to show that you appreciate the favour. No matter whether you borrowed:
• Money
• Their car
• Garden equipment
• Kitchenware or appliances
• Tools
• Partyware
Or anything else, for that matter: always hand over a thank you card when you return the item (or cash) in question. This will not only let the person know they’re appreciated, but it will also make them more likely to help you out again!
Where Can I Buy Personalised Thank You Cards?

The truth is, you don’t need to wait for a special occasion to show appreciation to the people who’ve been there for you. In fact, thank you cards can be given when you feel grateful for any reason at all.
You can send them to customers, frontline workers, friends, neighbours and just about anyone who touched your life in one way or another. This is why it’s smart to have extra thank you cards on hand, so you can quickly sign them and give them out whenever the need might arise.
At 123Print, we have a wonderful range of thank you card templates, all of which can be fully customised for free online before you place your order. So, whether you’re thanking someone for a gift, attending your wedding, or any other reason, we’ve got you covered.
After you’ve specified your chosen wording and approved the preview, your thank you cards will be professionally printed and dispatched to you within 2 working days.
Sending thank you cards not only benefits the recipient, but it will also help you practise gratitude and appreciation for everything you have in life. Why not thank those closest to you with 123Print?

10 Quirky and Colourful Business Card Templates You’ll Love

From books and cash to bus tickets and calendars, we’re used to doing everything online these days. If you own or work for a business, you’ll probably carry out the majority of your marketing and advertising over the internet, too.
But whether you work freelance or own your own company, having a physical business card is still necessary if you want to make an impression on your clients, customers and colleagues. It’s always worth standing out from the crowd: choosing a card that is visually engaging and unique will help your products or services stick in the minds of professional contacts. It is this first impression that will lead your prospective clientele to try your company over your competitors.
Quirky and colourful business cards may not be perfect for some of the more serious niches, but if you want to be memorable and catch the eye, they’re perfect. In this guide, we’ll share ten of our favourite vivid and unique business card designs that are sure to make an impression.
1. Deserted Beach

Our eye-catching Deserted Beach business card evokes memories of peaceful tropical holidays and summer fun. This photographic design features an exotic vista, with blue skies, a clear ocean, white sands and palm trees. It’s bound to leave anyone who receives it longing for a trip far away.
Maybe you’re an independent travel agent who will use these cards to advertise the type of sun-kissed holidays your company can provide. Or perhaps you’re a professional travel blogger or photographer who simply wishes to generate more traffic on your website. Either way, this bright and colourful business card is perfect to draw in the eyes and attention of anyone wanting to dream of white sand and warm waves.
2. Pointing to You

When a computer is not behaving as it should, letting your clients know that help is just a phone call away can be a comfort, especially when people rely on their computers for so much these days. Whether you work in software, hardware, or maybe you design websites for a living, this brightly coloured Pointing to You business card would fit the bill.
The cursor-style graphic on this bright purple business card looks as though it’s about to click on your website – and it also draws the reader’s eye to all of the contact information on the card, which is printed in a vivid orange font.
3. Embracing Education

When working in an education based role, chances are you will be spending your time working with children: whether you’re a nursery worker, babysitter, nanny, childminder, a teacher or even a private tutor. All of these roles involve having to expand your client base on a regular basis, as the children you look after will inevitably grow up and move on.
The best way to do this, and advertise your business is of course to have business cards made. This fun and colourful Embracing Education business card features a cute cartoon design which is perfect to show just exactly what the main focus of your business is: taking care of children!
4. Rainbow Lane

When you are an estate agent, a lot of your work involves face-to-face business with your clients. Therefore it is vitally important that your business card is not only a suitable way to give them your contact details, but also helps them remember you, and distinguish you from your competitors in some way.
This Rainbow Lane business card may be minimalistic in its design, but with its bold and vibrant colours, on its first impression it certainly will pack a punch. Whether you choose this business card in horizontal or vertical orientation it will leave your clients with a smile on their face, and a favourable impression of your business. The green base colour creates an image of your business as fresh, fun and friendly.
5. Mr Bones

Sometimes when handing out your business card, you need one that will really cause someone to do a double take. This unconventional Mr Bones business card is absolutely perfect for this “shock tactic” approach, with it’s deep red background and striking photographic image of a skeleton.
It’s perfect for someone whose job involves working with the human body. This design would be great when advertising your chiropractic business, or if you are offering private physiotherapy sessions. Whether working in the healthcare business or maybe even in the science sector, this card is bound to leave a memorable impression on someone. It would also work great for a party supplies company that specialises in Halloween!
6. Padlock

Although you could hire a handyman or carpenter when it comes to installing locks in your home, a locksmith is the only one that can offer a personal touch when it comes to the security of your household. That’s why it is so important to hire someone that is not only good at their job, but also has the relevant accreditations, which can be shown through their business card!
When you’re locked out, you don’t want to be scrolling through the internet trying to decide out of hundreds of businesses’ which one is reliable. So if you’re a locksmith, use this Padlock business card so that your potential customers will always know how to get in touch when they need you. It features a striking photographic design with contrasting white text that won’t soon be forgotten.
7. Built to Perfection

As a designer, builder or architect, you will need a business card that shows off just how creative and precise you can be. This unusual Built to Perfection business card can give your clients a subtle nudge into thinking about what they need from your company.
The periwinkle blue design featuring the white outline of a building plan is sharp, sleek, and perfect to give to clients thinking about expanding their home. Whether you are in architecture, construction or engineering, this blueprint-themed business card is an ideal example of how well it can not only grab someone’s attention, but also have them know what area of work you are in immediately just by glancing at the card.
8. Coloured Spools

In today’s world, there is a big (and well-justified) push for reusing and recycling as well as fighting back against fast fashion. More and more people are looking to get their clothes mended or tailored compared to before, where the alternative was to throw away and buy something new.
It is imperative then, that potential customers are able to easily contact you when your services are needed. This distinct Coloured Spools business card features a rainbow of vibrant spools of thread, instantly letting your clients know that you’re a dressmaker, tailor or seamstress. With its bold and stand-out colour scheme, you are bound to pull the clients in.
9. On the Chase

On the Chase is an adorable, illustrated business card that will instantly make anyone you hand it to smile. The offbeat design features three cartoon dogs who are barking and chasing after a bright red ball, which rolls towards your contact details on the left of the card.
This would be the perfect design for a dog walker, dog sitting service, breeder, groomer or kennel. It would also work well for a small business selling home-made dog treats, collars or accessories. Your customers will love the cute illustration and will keep your card on display for whenever they need you.
10. Funky Zebra

Finally, we have our last and perhaps most startling design of them all. The Funky Zebra business card demands attention with its shocking pink colour scheme. Above your contact details, a banner of flashy black and white zebra print runs along the top of this horizontal design, catching the eye of anyone who might notice it peeking out of a folder.
This bold business card would be perfect for a fashion designer, party supplier or any business that wants to make an instant impression with a flamboyant design. This card says, quite simply, that you’re not afraid to have fun – which will be instantly appealing to your customers!
Order Your Professionally Printed Business Cards from 123Print

If you’ve fallen in love with one of our colourful and eye-catching business cards, or want to have a browse through the thousands of other designs we have to offer, head over to 123Print today. You’ll find a huge range of business cards suitable for any professional niche or vocation imaginable, from solicitor’s offices to children’s party rentals, and everything in between.
When you’ve chosen the design that appeals to you, simply use our free online editor to enter your company information and contact details. You can alter the font style and colour to your liking, and upload your business’s logo or any other artwork that you so choose.
Once you’ve approved the preview, your order will be professionally printed and dispatched within 2 working days. You’ll soon be able to share your new, vibrant business cards far a

8 Small Business Advertising Tips for Drawing in New Customers

There’s no doubt that starting a business is a lot harder today than it has been in the past. With a more competitive market and even more discerning consumers, it’s no surprise that a lot of businesses are struggling to draw in new customers, keep loyal ones and drive business growth.

But while there’s no magic recipe to success in business, there are certain smart advertising strategies that will help make your business more attractive to potential customers.

As you probably know, one of the keys to succeeding in the digital age is to take advantage of social media and all it has to offer. But don’t make the mistake of thinking that you can abandon all offline advertising strategies, as they can be invaluable as well.
This guide will talk you through eight small business advertising and marketing tips that will attract new potential customers, and encourage them to choose your company over a competitor.

1. Start with a Firm Game Plan

Like everything else in business, you need to start your marketing efforts with a good game plan. Who do you want to target for your campaigns? What do you want to achieve?
You’ll need to know and understand the demographics of your target market, as well as being extremely familiar with any competition you may have in that area. These factors can greatly influence the kinds of marketing and advertising that will work best for your company.

For example, if your target market is young people, you should focus your efforts on social media campaigns and online ad spaces. But if your business appeals to the older generations, this would be a waste of time and money – you’d be far better off going a more offline route.
Next, you’ll need to have a firm advertising and marketing fund. By being specific about your objectives, it will be easier for you to choose strategies that work for your business and within your budget.

2. Don’t be Afraid to Go Old School

Don’t make the mistake of focusing your entire marketing budget on online advertising. “Old school” techniques still reap a lot of benefits to smaller businesses, especially since most consumers are already overwhelmed with the amount of digital marketing that’s sent their way. It’s much easier to scroll past a Facebook ad than to ignore a flyer that’s put through your door.

As a small business, you may not have the budget to put into bigger advertising strategies yet, and that’s okay. Offline techniques can still go a long way – such as:

1) Advertising in newspapers and magazines
2) Word-of-mouth marketing
3) Handing out printed marketing materials, such as flyers and postcards (particularly if they contain discount codes and other special offers, designed to entice people in)
4) Letterbox marketing
5) Giving away freebies, e.g. personalised promotional products

Products printed with your company’s logo and branding, such as personalised mugs, pens, t-shirts and bags are particularly effective.
Market research has demonstrated that people are more likely to think positively about, and support, brands whose merchandise they own. They also have the potential to spread brand awareness far and wide, which is absolutely vital for new businesses looking to get their name out there.

3. Combine Both Online and Offline Techniques

Of course, offline marketing techniques – as useful as they are – can only take you so far in the digital era. No matter what kind of company you are, if you’re just starting out and you want to gain traction as a new brand, you will need to embrace more modern digital marketing methods.

Even when it comes to businesses targeting a more mature market, don’t forget that the older generations are becoming more and more tech-savvy – and their children and grandchildren are online every day.

If you want to maximise the result of your campaigns, you should combine both online and offline marketing techniques that can work together to help you achieve your goal.
For example, a great offline marketing technique is handing out business cards containing all of your company’s branding. Having a pocket-sized, physical reminder of your company will work wonders for keeping you fresh in your customers’ minds. But to bring your cards into the 21st century, you might include a discount code for online purchases, or a QR code that takes people directly to your web store.

4. Capitalise on the Power of Social Media

No one can deny the power that social media has on consumers these days. With people spending on average of two hours daily on social network platforms like Facebook and Twitter – and this figure being even higher for younger generations – being on the forefront means that you’re getting better exposure that could lead people to check out your business. For example:

1) Take advantage of Facebook’s targeted advertisements. You can pay to promote posts through Facebook, and tell the site who to show your ads to – for example, people living in a certain area, or people of a certain gender or age.
2) If you’re targeting a younger market, having your product sponsored by Instagram influencers can have a very real impact on spreading brand awareness.
3) The same goes for popular YouTubers. YouTube content creators often feature “sponsors” throughout their videos, which can work wonders for drawing in new customers.

Being present on social media doesn’t mean focusing all your efforts on these platforms. You just have to determine which sites work best for your business, and learn all about the types of content and promotional materials that you can put on these platforms in order to encourage new customers to see what you have to offer.

5. Invest in Ad Space

Although you can gain exposure organically through your content and social media profiles, paid advertisements are still essential in helping you gain more exposure and hopefully motivate new customers to see what you have in store for them.
You can go with Google ads or social media ads depending on your budget and your goals for your campaign. Buying ad space on websites is a great all-rounder, as pretty much everyone of every age uses the Internet to browse sites that interest them, even if they aren’t on social media.

Advertising is definitely a trial-and-error activity, so you’ll have to do a bit of experimentation first. Try out several different types of adverts and keep track of how many clicks you get. Once you know what works for your business, make sure to double down on those methods so you can gain the most benefits and enjoy positive results for a longer time.

6. Offer Value to New Customers

Here’s the truth: customers now are a lot smarter than they were 10 years ago. They don’t just look at advertisements to buy a product. They’re always looking for value in these campaigns.

Consumers want to find answers to their problems, solutions to their challenges and recommendations that will help them improve their quality of life in one way or another.
This means that you can’t just advertise for the sake of getting a sale. In fact, your revenue should be the last of your priorities when creating a marketing campaign. You want to build that trust with your customers first by making sure that you offer value to them – value that makes you stand out from your competitors.

One of the best ways to do that is through good content. Once you have a good understanding of the common pain points of your customers, you can create articles that offer solutions to those problems with the help of your products, of course.
Once you establish yourself as an authority in your niche, it will be easier to convince people to buy your products.

7. Bank on Imagery

According to scientific studies, the human brain can process images 60 times faster than words. So, it’s very important to make sure that images are part of your advertising efforts. It’s relatively easy to scroll past a large block of text without reading it, but it’s far harder to scroll past an image without at least glancing at it. That split-second glance will still make an impression in potential customer’s minds.
These days, consumers love to devour visual content like tutorials and how-to videos on YouTube, flat lay and artistic images, and even simple reels on Instagram or Facebook stories.

When you have good images, it’s easier to tell your story to people, stir the right emotions and motivate them to check out your business. Do some research into the effects of colour on the brain, for example, to use certain hues to influence what people will think about your company.

8. Respect your Loyal Customers

While the goal here is to draw new customers to your business, you should not forget the importance of retaining loyal customers.
Make sure that you implement strategies that also focus on existing consumers. For instance, you should take advantage of loyalty cards to encourage patrons to keep coming back to your business time and time again, rather than shopping around for competitors.
Don’t forget that loyal customers play an important role in attracting new customers through testimonials and reviews. These people already understand your brand and what you have to offer, and their opinions are highly valued by other consumers.

If they have a good experience with your brand, they can easily refer you to family and friends. Remember that word-of-mouth is still one of the most effective marketing strategies today, so capitalise on that.

Order Your Marketing Materials Today through 123Print

You can’t master effective marketing overnight. It’s a long process that involves a lot of trial and error, and you’ll need to make a huge investment to make things work.
But once you see the results of your efforts, and customers start pouring in, you’ll know that everything you did was worth your while. So, start by embracing these advertising tips into your system.

If you’re looking for marketing materials such as flyers, business cards and loyalty cards, 123Print is the place to go. With years of experience in the professional printing industry, we’re proud to produce some of the most affordable and highest-quality advertising materials around. All of our products can be customised online from the comfort of your own home (or office).

We also stock a range of promotional products including personalised mugs, postcards and vinyl magnets that are perfect for giving out as freebies to spread brand awareness. Why not have a browse through our range today?