Category Archives: Business Cards

Covid-Busting Business Boosters: 6 Tips to Stay in Touch with Clients

The Coronavirus pandemic has made it more difficult than ever to connect with your clients and customers. Without real face to face contact, it’s much easier for a client to switch to a competitor, or to forget how much value you deliver with your service.
Whether your business is open as usual, operating at a reduced capacity, or has had to temporarily close, it’s vital that you keep in touch with your clients. Stay at the forefront of their minds, and they’ll never forget that you’re just a phone call away. Your aim is simple: keep your clients loyal throughout these unprecedented times.
We’ve made a list of six personalised business boosters that you can use to maintain that all-important relationship with your clients during the Covid-19 pandemic. Read on to find out how!

1) Business Cards

The very point of business cards is to serve as a gentle reminder to a client of who you are, what you do, and how to get in touch with you.
In normal times, business cards are useful enough. Take a conference, for example; a snazzy business card helps somebody remember you even though they met a hundred other people that day.

If anything, they’re even more important now. Conferences are cancelled, many businesses have ground operations to a halt, and things are only just opening up again. With a timely, personalised and attractive business card, you put yourself at the front of the queue when things open back up.

But your clients probably already have your business cards stuck on their fridges, or filed away somewhere. So why send another one? Simple – to let them know you’re open!
Our personalised business cards let you fill out your address, company name, phone number, email address, and so on. But there’s also more than enough room to include a small message, like ‘Open for Business’, ‘Open during lockdowns’, or ‘Opening soon’. Mail one with a flyer to your list of former clients, and you might even win some business back.

2) Personalised Business Stationery

Personalised business stationery is the best way to convey your brand to customers. Something as simple as an envelope with your company’s logo on it creates an image of your business as one that’s big, organised and professional—all for the cost of pennies.
There are lots of ways that business stationery can help you keep in touch with clients during a lockdown. You can send reopening offers using branded envelopes and paper, for example. Email might still be the king of convenience, but nothing conveys quality branding like professionally printed company letterheads, appointment cards, notepads and address labels. People don’t want the new normal of the pandemic; they want to get back to what’s real, and quality stationery can help you provide that.

On a different topic, business stationery will also be a boost to your employees. If any are working from home, providing them with their own personalised stationery like notepads or paper with company letterheads will help them stay professional despite not being at the office.

3) Flyers

Throughout the initial pandemic panic, and the subsequent lockdown, the Royal Mail carried on. As a treasured national institution, and a vital way of keeping in touch, they couldn’t have considered closing.
That’s good for the country—but it’s also good for you. That’s because flyers are a fantastic way of reaching clients new and old.
They’re especially good for local businesses. With uncertainty over which businesses are allowed to stay open, how many people are allowed to visit, and how safe certain establishments are, you can talk directly to your clients or customers through a flyer! You can tell them:

1. That you’re open! Fewer people are out and about, so your clients may not have walked down the High Street to see that you’re open again. You can tell them directly! If you haven’t been able to open up again yet, why not include an estimated date?
2. The exact steps you’re taking to keep your business Covid-safe. Have you invested in a new air filtration system? Have you hired extra cleaners? Set tables further apart? Set up protective screens? Let your clients know and boost their confidence.
3. What current guidelines advise with regard to your business. There are lots of mixed signals, and official advice seems to change every day. You can spread a little certainty with your flyer.

The best thing about flyers, though, has always been how cheap they are. You have a choice of varying sizes up to A4, can choose your own imagery and font, and they’re still as cheap as chips.


4) Personalised Mugs

Mugs personalised with your business’ logo are nowhere near as popular as they should be! They might seem like an odd choice, but they work—just ask Sports Direct.
What’s great about personalised mugs is that they stick around. A business card might get crumpled, dog-eared and sun damaged. Papers with corporate letterheads get filed away or go missing. But a mug can last a lifetime!

What’s even better is that mugs get used. Every time your client makes a cup of tea, does their washing up or just looks around their kitchen, your brand is right there in front of them. Not every person who gets one will use theirs, but the percentage that do will have a constant reminder of who you are, what you do, and why they should care.
Personalised mugs are best used as promotional products. So, if you’re running a grand re-opening, why not offer one to every new client who signs up? Alternatively, send them out as thank-you gifts to all of your oldest and most loyal customers. And like personalised stationery, they’re great for the workplace too – perhaps to welcome back every employee who returns to the office.

5) Personalised Magnets

Just like personalised mugs, fridge magnets are a hardy product. They won’t get crumpled or torn like a flyer or business card might, and they’re designed to be used over and over again. However, the big advantage of magnets is that they’re significantly less bulky than mugs, and also much cheaper to buy (and to post). So, if you have a lot of clients you’d like to stay in touch with, magnets might be the perfect choice.
You can bet that each of your clients visits their refrigerator multiple times a day. What could be better than for them to see your company’s logo every time they prepare themselves a snack, or grab the milk for their cup of tea?

Design a personalised magnet with your logo alone, or include a personalised message wishing your customers well in these trying times. Send them out alongside a flyer, to remind your customers of the services or products that you offer.

6) Christmas Cards

Last but not least, you should consider personalised Christmas cards as a way to keep in touch with special clients.
While professionally printed flyers and letters on company letterheads look good, the expectation is that they would be sent to any client. But if you have certain special clients who you want to maintain an excellent relationship with, a Christmas card might be the answer.

This Christmas is shaping up to look pretty different to Christmases of the past. Even if we’re not in a full lockdown, we probably won’t be able to celebrate exactly as we usually do. Our usual festive activities, such as Christmas fairs and parties, may have to be put on hold this year – and for many of us, this may mean that Christmas spirit is a bit thin on the ground.

By sending out Christmas cards to your most valued clients, you’ll help to remind them that the season is still worth celebrating – and that someone cares for them. You’re letting them know that you’ll still be there for them throughout the festive season and beyond, bringing some semblance of normality to your clients’ lives. Choose a photo-upload card, and add your business’s logo – or even a picture of yourself in a Santa hat, for that extra personal touch.

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How Often Should You Update Your Business Card?

Business cards are still very important marketing tools today, even though we currently live in the digital era. Understanding this, you have spent time and money carefully crafting the perfect business cards to represent your business.

But as well as creating a top-notch, stand-out business card, it’s also important to keep it up to date. Some common questions that people have when it comes to their business cards is whether or not they should update their business card, and how often it needs to be done.
By reading on, you can learn everything that you need to know about updating your business card, including when it’s time to think about re-designing it.

What Are the Signs That You Need to Update Your Business Card?

You might have been plodding along with the same old business cards that you designed months ago, or even years ago. But when is the right time to give your business card an overhaul – whether a complete redesign, or simply an information update?
There are some signs to look out for that quite clearly indicate that your business card should get an update.

Here they are:

Your Current Card Has Outdated Information

It’s absolutely vital that your business card doesn’t contain incorrect or outdated information. This can hinder a person’s ability to contact you – and that means lost business. Your information might need updating if:

1. You’ve switched to a new retail or office premises
2. You’ve changed your phone number or e-mail address
3. You’ve acquired new social media (e.g. a Twitter or Instagram account) since creating your business card
4. You’ve changed your business’s name, tagline or motto
5. You’ve updated or redesigned your logo, or changed some important design aesthetic, such as your business’s overall colour scheme

If any of the above apply, you will need a new business card to reflect these changes.

Your Business Card Isn’t Translating into Clicks or Customers

Maybe you’ve been tracking the response rate from handing out business cards (for example, by adding a unique QR code to each one, so you can see who’s actually read your card) and you’re not noticing the results you were looking for. Perhaps you’ve handed out hundreds upon hundreds of cards, but haven’t noticed an increase in new customers or clientele.

This might be an issue with your business card’s design. If it isn’t eye-catching and memorable – in other words, if it doesn’t stand out in the crowd – then you’re missing out on your card’s potential, and it’s time for a redesign.

In many cases, business cards just get tossed together in some pile and are only searched for when the person needs a specific service or product. As they pull out a card, they will try to remember the person that gave it to them. Make your card unique and memorable, then you will start noticing results.

Your Current Business Card is Uninspiring

Sometimes you just put together a business card hastily and without much thought because you needed one ASAP. If you rushed your business card, you probably didn’t put as much work into the design as you should have – perhaps you went with a boring template that you didn’t even spend time editing. There’s also the chance that you just didn’t know what you wanted at the time, but now it’s been a while and you’re feeling uninspired by the design you chose.

You need a business card that you find inspiring because this means it will also leave an impact on your potential clients. A revamp for your business card may be required to get something more inspiring.

Why It’s Important to Redesign Your Business Card

A good business card should accomplish the following aims:
1. Get the attention of/acquire prospects
2. Quickly tell people who you are and what you do
3. Encourage your prospects to keep in touch or engage with you via phone, email, social media, or visiting your business premises
4. Spread brand awareness and recognition (get your logo out there)
5. Let readers know of important information, such as store opening hours or prices (if applicable)

If you are not getting these results from your business card, that means it’s time for you to update and redesign your business card. These changes could be as minor as just changing the colours or going for a complete overhaul. If your current business cards aren’t working for you, it’s time to update your business card.

When It’s Time to Redesign Your Business Card

You should redesign your business card whenever you need to. There’s no exact timeframe on how often you should redesign it – whether it’s every quarter with the seasons, once a year, or every few years.
The most important thing to remember is that all of your business marketing materials should be updated at the same time, in order to ensure brand consistency. This is vital for raising brand awareness for your company and keeping your business recognisable across the board.
One of the biggest reasons why people don’t benefit from business cards is because of the design. Your business card design may be too confusing or not memorable enough for your prospects. Redesigning your card could be the solution that you are looking for. Remember, there is no real timeframe on how often you redesign you card; just do it when you feel it’s time.

How to Redesign a Business Card

After you realise just how important your business card redesign is, you can move onto how to best go through this redesign process for the best results. The last thing that you want is to go through this entire process of redesigning your card, only to not have the results that you are looking for.
Here, you can see the steps that you need to take to make the most out of your business card redesign.

Know Who Your Audience is and Your Value

The first place that you need to start is to determine who your audience is and what value you have to offer. Why do they need your services? Why are you the best team to help them with what they need? This is an important first step because this will help you design the most appealing card for them.

To do this, ask yourself a couple of questions:
1. Is your company in the tech industry? Show off your tech skills by adding a QR quote for your website or landing page to your business card.
2. Can people find your company on social media? Be sure to include your social media profiles/handles to the card so people can find you.
3. Do you work in a very formal industry? You should stick to business cards that are sleek and minimalistic, only offering the most essential information for your prospects.

Create a Business Card the Matches with Your Brand

You don’t want some generic looking business card that could look like it belongs to any business. You want something that is unique to your brand, so that customers can immediately recognise who the card is for without having to do read it.
You will get best results when working with a professional company such as 123Print, as they can create a truly eye-catching design for your business card that will really make you stand out.

Some things to think about when doing this:

1. Which colours best represent your brand or work best for your audience? For example, blue and purple give off vibes of calm and relaxation, whereas red and orange create an aura of energy and vitality
2. Would a specific shape aside from the traditional rectangle better represent who your brand is? For example, would a vertical business card help you stand out from the crowd?
3. What’s the best way to layout the card so that there’s no clutter and the business card is easy to read?
4. Which type of paper will it be printed on?
5. Are there any design trends that interest you that you want included on your new design?

Be Creative

You need to stand out from your competition when you are creating a business card. That’s why it’s such a good idea for you to get creative and think outside of the box. If your card stands out, then your business will stand out to the prospects when they are thinking about specific products or services.

Take the time to find something that represents you and your brand while also being creative enough to be memorable for your prospects. For example, maybe you want to add a loyalty card section to your card that customers can have stamped when they buy from you? Perhaps you want to go against the grain with a funky font or loud colour scheme?

Where Can I Buy Business Cards?

It doesn’t hurt to take the time to freshen up your business cards. There are many reasons as to why you should update your business card, but it’s always a worthwhile change to ensure that your cards always represent who you are as a person and a business.
Once you determine that it’s time to redesign your business card, head over to 123Print to browse our extensive range of full colour business cards. Choose your favourite from thousands of templates and edit it to perfection, or create your own design completely from scratch!

We offer several paper options such as standard, heavy, and recycled. You’ll find a fabulous array of designs from the bold to the understated, and vertical, horizontal and double-sided formats. With our 2-day shipping and 100% satisfaction guarantee, you can’t go wrong!

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What Should You Say When You’re Handing Out Business Cards?

It can be exciting to have your very own business cards, especially if you’re just starting out in your professional career or have just started your own business. You may be tempted to hand your business card out to everyone that you see.
However, there is some etiquette about business cards that you should be aware of in order to make your business cards as effective as possible. What you say and what you do when you hand them out can have a significant impact on whether or not people are going to take your business card and use it. The goal here is to help you understand the important etiquette surrounding giving out business cards, including what you should say to be as successful as possible in your professional endeavours.

Create a Good First Impression

You want to be very tactful when handing out business cards. This is often the first impression that someone gets of you, which means that you want to make sure that it’s a positive one.
Of course, you should be polite: smile, make casual conversation and ask questions about the other person – don’t make it all about you. If you come across as conceited or only concerned with yourself, they won’t be interested in working with you.
When you hand out your business card, you should say something along the lines of “Here’s my business card – I look forward to potentially working with you and your company.” You should also ask for their card, giving you the opportunity to follow up with them rather than having to wait for them to contact you.

Don’t Hand Out your Cards Indiscriminately

The idea of handing out business cards can be so exciting that you may just start handing them out to everyone that you talk to. However, this can give off the wrong impression of you. The people receiving the card may think that you’re too anxious to give your card away or are insecure.

In either case, they may be hesitant to use your card to contact you. You don’t want to look desperate. Wait until the time is right to give out your card, after you’ve discussed what you can do and if they seem interested.

Time it Correctly

There is actually a right time when it’s ideal for handing out your business card. You just need to be patient enough to wait for it. Ideally, you will wait until the moment that the other person will want or need the information that you have on your business card, or will specifically ask for your details.

There may be a moment where you and the other party agree that you want to talk further on the topic of doing business together. This is the perfect time to give out your card. Don’t forget to ask for theirs in return if they don’t hand it to you at the same time.
If such an opportunity doesn’t naturally arise, wait until your conversation naturally concludes, and then say “I’d love to work with you/hear from you in the future – here’s my card”.

Say, Don’t Ask

Try to avoid asking if the other party would like one of your business cards. This, of course, gives them the opportunity to say ‘no’ – and you don’t really want to give them that option, if you’re trying to reach as many potential clients or contacts as possible.
Instead of asking “would you like a business card”, simply hand them one. Most people will automatically take something if it’s handed to them. Accompany it with something like “oh by the way, here’s my card – don’t hesitate to contact me any time!”

Handing Out Business Cards: What Not to Do

Now that you know exactly what to say and do when handing out business cards, here is a brief list of the things you shouldn’t do. These are all common mistakes that people make, especially when first starting out.

1. Never hand your card out to people as soon as you meet them. The only exception to this rule is when everyone is handing them out at the beginning of a meeting. Otherwise, this could make you seem desperate, and this will make people less likely to work with you.

2. Don’t give out your card to everyone you meet. The point of the business card is to be memorable and leave an impression on the person. Make yourself stand out by being selective on who you give your business card to.

3. Never give out multiple cards to a person unless they specifically ask you to. This can be misinterpreted as being presumptuous, which will have a negative impact on their impression of you. If they do ask for multiple cards, then you can do this without it reflecting poorly on you.

4. Don’t forget to write a follow-up email the next day, if you received their contact information too. This could be just to start a conversation, such as “Hey, really enjoyed meeting you” type email or you should send them information that you promised to. End the email saying that you hope to keep in touch.

5. Don’t forget to make notes on any business cards you receive after handing out your own. This will help you to refer back to the previous conversation when contacting them. This is a personal touch that will make the other person feel special and be more likely to work with you.

Business Card Design and Presentation Tips

Finally, before you start handing out your business cards, here are some general tips to follow when it comes to business card design and presentation. These tips will help your business card advertising to stand out and be memorable.

Your Business Cards Should Be Easily Accessible

Where are you going to keep your business cards when you’re handing them out? You don’t want to be in a position where you are saying what you need to say, then end up searching around for your business card and not being able to find one. This will look unprofessional.
Your business card should be in a memorable place that you can easily access. This can save you from some embarrassment in these important situations. And don’t just stuff them into a pocket, where they could get crumpled – consider keeping them in a folder or wallet.

Always Have Enough Business Cards

It’s a good idea to make sure that you have fully stocked yourself with plenty of business cards. You never know how many cards you are going to need for a meeting or event, so making sure that you have enough on you before attending any gathering is a good idea.
The last thing you want is for a potential client or professional contact to ask for a card, only for you to discover that you don’t have one to give.

Make Sure the Card Looks Good

Business cards can leave an impression on the person that you are handing your card to. It’s up to you to make sure that’s a positive impression. You don’t want to give them a card that isn’t visually appealing because this will reflect poorly on you and your business.
From having a stellar design to making sure that the card is crisp looking (not wrinkled or unevenly printed), you want to make sure that your business card is presentable. A professional printing site such as 123Print can help you design appealing and eye-catching business cards.

Reflect Your Desired Brand Image

It cannot be emphasized enough just how important your business card is to first impressions. That’s why it’s crucial that you take the time to see what your business card says about you and your brand. You want a card that you can be proud of, one that perfectly represents who you are and what your business is. You want a high quality card that is visually appealing, with the company logo for brand consistency.

Business cards are such an important part of doing business, but you need to make sure that you are doing the business card thing right. By using proper etiquette and knowing exactly what to say, you are going to be able to make the most out of your business card marketing tactics.

You just have to be sure that you have well-designed business cards that you are proud of and that you have enough on you for any event. Order your professionally printed business cards today at 123Print!

Should I Put a Quote on My Business Card?

If you came here wondering whether motivational business card quotes are popular, try searching the phrase ‘motivational quotes’ on Google’s search engine. The phrase returns nearly eight billion hits. That deserves repeating: eight billion!
To put that in context, it’s two billion more hits than searching for ‘Queen Elizabeth’.
Quotes on business cards are incredibly popular. People want to be inspired, and quotes are great for achieving this. But is it always a good idea to put a quote on a business card, and how can you choose the perfect one?
In this article, we’ll look at why motivational quotes are so popular, and answer how best to use them in your business card marketing.

Is it Legal to Use a Quote on a Business Card?

Before jumping into the fun stuff about how to search for the best aligning quotes for your business, it is worth taking a step back to talk about the legal aspects.
Disclaimer: The following information does not constitute legal advice. If you need legal advice, consult a lawyer.
You might wonder why the most popular promotional quotes come from people who have been dead for a long time. That is because, in most regions in the world where copyright law exists, copyright lasts for 70 years after the author’s death.
If you’ve been searching through your Instagram feed for modern usable quotes, this automatically rules out anyone still alive!

How to Legally Quote Someone

Unless the quote’s author or estate explicitly puts their work, rights-free, into the public domain, their use for promotional purposes is copyright protected. Simply citing the quote’s author doesn’t automatically grant permission for its use. If you want to use a particular copyrighted quote for your business card quote, there are things you can do:

• Seek written permission: Write to the author of the quote, or their estate, if deceased, seeking written permission to use. If you’re lucky, they may write back saying ‘okay’, or refer you to a licencing company (see below). If your business is educational non-profit or non-commercial, you may write to the copyright holder, requesting ‘Fair Use’ rights.
• Pay a Licencing Fee: For the use of some copyrighted works, a licencing fee may apply. If your business has a marketing budget, and using a particular quote is important, it is something to consider.

There are some situations where copyright exists, but the author or estate does not enforce it. This is true of Steve Jobs’s quotes, for example. However, just because an estate or author chooses not to enforce their copyright, it does not mean that they will not do so in the future.
Use a copyrighted quote without permission, at your own risk. If you choose to take a risk and go ahead anyway, be aware that law firms exist that make a business out of scanning the Internet for the express purpose of finding copyright-infringing material.

How to Choose the Right Quotes for a Business Card

The choice of a suitable business card quote is another element of good business card design. If you’ve done your marketing homework on your customers, you should be able to put yourself in their shoes and imagine what they’d find most motivating and inspirational.
Also, remember that any quote or motto you choose should resonate with your company’s employees. It can also be a fun and bonding process to ask your employees for their ideas, perhaps through a prize competition. Your employees may have insights that you have never considered.
Last but not least, once you search for quotes, you’ll realise that many of the best ones are quite wordy. While it is nice to have a meaningful quotation, carefully consider the number of words and the font size and don’t make the card look cramped.
As with all design decisions, there are several factors to consider:

Business Alignment

Are you searching for a general inspirational quote, or trying to find something specifically related to your business or customers?
For instance, for a business selling holistic medicine, an inspirational quote from the Dalai Lama might seem like an obvious choice. But the same quote might not work for a software services company, whose customers expect something more corporate and business-like.
Try to choose business card quotes associated with your sector. For instance, referring to the previous example, a Bill Gates or Steve Jobs quote would resonate better with the customers of a software services company.
It bears repeating that the best and most insightful use of quotes comes from a firm understanding of your business and customers.

Customer Trust

Consider that your choice of quote says something about your company and its values. Think about quotes that are both inspiring and meaningful, and try to align them with your customer’s values and expectations.
You should have a good idea of who your customers are. How old are they? What is their income level? Where do they live? You can use this information to seek out a quote that might resonate with their particular demographic group.
For example, a quote from a Beatles song might resonate with older generations, while today’s teenagers won’t get the reference. On the other hand, a quote promoting LGBT equality might go down better with a younger target market.

Humorous Quotes

Everybody enjoys a good laugh, but if you use humorous quotes, remember that they should be appropriate and not too risqué. Don’t offend potential customers through bad taste jokes.
Humour is more appropriate for some businesses than others. For example, if you’re a party shop, or a children’s soft play centre, it might be seen as quirky and cute to include a bit of fun in your quote. But if you’re in the financial sector – an accountant, for example – your customers might be looking for something a bit more serious.

International Business

If your business is international, consider whether your quote is culturally appropriate. Also, check that your quote has no unfortunate meaning in your customer’s native language.
For example, the Chinese dialect Cantonese has six tones, and some English words or phrases have unintended (sometimes unfortunate) meanings in Cantonese.
Bear in mind, also, your customer base’s religion. Perhaps avoid using a Bible verse if many of your customers are Muslim or Jewish, for example.

Example Quotes for Business Cards

Here are some example quotes suited to popular business types and general inspiration.

Plumbing is a dirty job, and there is a rich vein of snappy, humorous, and slightly risqué quotes online. Here are a few examples.
• “CALL US: We’ll Fix Whatever Your Husband Broke!” – Anonymous
• “Big or small, we fix it all” – Anonymous
• “We’ll do the dirty work, so you don’t have to” – Anonymous
• “The Drip Doctors” – Anonymous
• “Serving You Peace of Mind” – Anonymous
• “Laying pipe since 2007” – Anonymous

Massage rooms are most often candle scented, permeated by relaxing music. For this type of spa business, choose quotes that emphasise the health and mental benefits of massage:
• “Touch the Body, Calm the Mind, Heal the Spirit” – Anonymous
• “You’re only one massage away from a good mood” – Anonymous
• “Give your body the love it deserves, have a massage” – Anonymous
• “Massage day is the best day of the week” – Anonymous
• “Relax, Enjoy, Rejuvenate” – Anonymous
• “The Muscle Whisperer” – Anonymous
• “Recharge Your Body, Not Your Phone” – Anonymous

Web Design Company

Website design is an interesting combination of aesthetics and functionality. However functional a website is under the hood, its image and design is what the customer is buying into. For this type of creative business, choose quotes that emphasise your attention to detail and design.

• “Simplicity is the ultimate form of sophistication” – Coco Chanel
• “People ignore design that ignores people” – Anonymous
• “Good design means never having to say ‘Click Here.’” – Anonymous
• “Inspiration the seed. Design but the flower” – Michael Langham

General Business Quotes

Here are a number of short inspirational and motivational quotes that would work well with many small businesses:

• “Do what is right, not what is easy” – Anonymous
• “It always seems impossible until it is done” – Nelson Mandela
• “If you want it, work for it” – Anonymous.
• “The harder I work, the luckier I become” – Terry Pratchett.
• “I never dreamed about success, I worked for it” – Estée Lauder.
• “Your most unhappy customers are your greatest source of learning” – Bill Gates
• “Creativity is intelligence having fun” – Albert Einstein

Where Can I Order Business Cards?

If you’ve chosen your perfect quote(s) and are ready to start designing your business cards, look no further than 123Print. With decades of experience printing all kinds of business stationery and promotional products, you can rely on us to print your business cards to a high standard of quality. And what’s more, we offer our services for an affordable price that won’t break the bank, even if you’re a small business just starting out.
Choose from one of our many business card templates, or create your own from scratch with our easy-to-use editor. Once you’ve approved the proof, we’ll print and post your order within 48 working days. And if you’re not happy, neither are we