The Coronavirus pandemic has made it more difficult than ever to connect with your clients and customers. Without real face to face contact, it’s much easier for a client to switch to a competitor, or to forget how much value you deliver with your service.
Whether your business is open as usual, operating at a reduced capacity, or has had to temporarily close, it’s vital that you keep in touch with your clients. Stay at the forefront of their minds, and they’ll never forget that you’re just a phone call away. Your aim is simple: keep your clients loyal throughout these unprecedented times.
We’ve made a list of six personalised business boosters that you can use to maintain that all-important relationship with your clients during the Covid-19 pandemic. Read on to find out how!
The very point of business cards is to serve as a gentle reminder to a client of who you are, what you do, and how to get in touch with you.
In normal times, business cards are useful enough. Take a conference, for example; a snazzy business card helps somebody remember you even though they met a hundred other people that day.
If anything, they’re even more important now. Conferences are cancelled, many businesses have ground operations to a halt, and things are only just opening up again. With a timely, personalised and attractive business card, you put yourself at the front of the queue when things open back up.
But your clients probably already have your business cards stuck on their fridges, or filed away somewhere. So why send another one? Simple – to let them know you’re open!
Our personalised business cards let you fill out your address, company name, phone number, email address, and so on. But there’s also more than enough room to include a small message, like ‘Open for Business’, ‘Open during lockdowns’, or ‘Opening soon’. Mail one with a flyer to your list of former clients, and you might even win some business back.
Personalised business stationery is the best way to convey your brand to customers. Something as simple as an envelope with your company’s logo on it creates an image of your business as one that’s big, organised and professional—all for the cost of pennies.
There are lots of ways that business stationery can help you keep in touch with clients during a lockdown. You can send reopening offers using branded envelopes and paper, for example. Email might still be the king of convenience, but nothing conveys quality branding like professionally printed company letterheads, appointment cards, notepads and address labels. People don’t want the new normal of the pandemic; they want to get back to what’s real, and quality stationery can help you provide that.
On a different topic, business stationery will also be a boost to your employees. If any are working from home, providing them with their own personalised stationery like notepads or paper with company letterheads will help them stay professional despite not being at the office.
Throughout the initial pandemic panic, and the subsequent lockdown, the Royal Mail carried on. As a treasured national institution, and a vital way of keeping in touch, they couldn’t have considered closing.
That’s good for the country—but it’s also good for you. That’s because flyers are a fantastic way of reaching clients new and old.
They’re especially good for local businesses. With uncertainty over which businesses are allowed to stay open, how many people are allowed to visit, and how safe certain establishments are, you can talk directly to your clients or customers through a flyer! You can tell them:
1. That you’re open! Fewer people are out and about, so your clients may not have walked down the High Street to see that you’re open again. You can tell them directly! If you haven’t been able to open up again yet, why not include an estimated date?
2. The exact steps you’re taking to keep your business Covid-safe. Have you invested in a new air filtration system? Have you hired extra cleaners? Set tables further apart? Set up protective screens? Let your clients know and boost their confidence.
3. What current guidelines advise with regard to your business. There are lots of mixed signals, and official advice seems to change every day. You can spread a little certainty with your flyer.
The best thing about flyers, though, has always been how cheap they are. You have a choice of varying sizes up to A4, can choose your own imagery and font, and they’re still as cheap as chips.
Mugs personalised with your business’ logo are nowhere near as popular as they should be! They might seem like an odd choice, but they work—just ask Sports Direct.
What’s great about personalised mugs is that they stick around. A business card might get crumpled, dog-eared and sun damaged. Papers with corporate letterheads get filed away or go missing. But a mug can last a lifetime!
What’s even better is that mugs get used. Every time your client makes a cup of tea, does their washing up or just looks around their kitchen, your brand is right there in front of them. Not every person who gets one will use theirs, but the percentage that do will have a constant reminder of who you are, what you do, and why they should care.
Personalised mugs are best used as promotional products. So, if you’re running a grand re-opening, why not offer one to every new client who signs up? Alternatively, send them out as thank-you gifts to all of your oldest and most loyal customers. And like personalised stationery, they’re great for the workplace too – perhaps to welcome back every employee who returns to the office.
Just like personalised mugs, fridge magnets are a hardy product. They won’t get crumpled or torn like a flyer or business card might, and they’re designed to be used over and over again. However, the big advantage of magnets is that they’re significantly less bulky than mugs, and also much cheaper to buy (and to post). So, if you have a lot of clients you’d like to stay in touch with, magnets might be the perfect choice.
You can bet that each of your clients visits their refrigerator multiple times a day. What could be better than for them to see your company’s logo every time they prepare themselves a snack, or grab the milk for their cup of tea?
Design a personalised magnet with your logo alone, or include a personalised message wishing your customers well in these trying times. Send them out alongside a flyer, to remind your customers of the services or products that you offer.
Last but not least, you should consider personalised Christmas cards as a way to keep in touch with special clients.
While professionally printed flyers and letters on company letterheads look good, the expectation is that they would be sent to any client. But if you have certain special clients who you want to maintain an excellent relationship with, a Christmas card might be the answer.
This Christmas is shaping up to look pretty different to Christmases of the past. Even if we’re not in a full lockdown, we probably won’t be able to celebrate exactly as we usually do. Our usual festive activities, such as Christmas fairs and parties, may have to be put on hold this year – and for many of us, this may mean that Christmas spirit is a bit thin on the ground.
By sending out Christmas cards to your most valued clients, you’ll help to remind them that the season is still worth celebrating – and that someone cares for them. You’re letting them know that you’ll still be there for them throughout the festive season and beyond, bringing some semblance of normality to your clients’ lives. Choose a photo-upload card, and add your business’s logo – or even a picture of yourself in a Santa hat, for that extra personal touch.