Monthly Archives: November 2021

Formal vs. Informal Party Invitations: What’s the Difference?

Whether you are planning a party, wedding, christening or birthday, invitations will make up a good portion of the planning process. An invitation is, of course, how your guests will learn that their presence is requested. It’s also used to convey information about the location, date and time, who the event is for, and sometimes even a required dress code where relevant.

You may wonder: are paper party invitations really required for every kind of event? Aren’t paper invitations always a bit formal, and best reserved for important gatherings, rather than casual ones?

In fact, paper party invitations can come across as either formal or informal, depending on their style, the wording, and the content of the invite itself. It’s always worth using paper party invitations for any kind of bash, whether it’s your little one’s space-themed third birthday party or a glamorous golden anniversary ball.

In this guide, you’ll learn the difference between formal and informal party invitations, so you can decide which would best suit your upcoming party.

What is a Formal Party Invitation?

A formal invitation is one that has strict rules and etiquette that must be followed. It is typically used for formal events, such as:

1) Weddings
2) Anniversary parties
3) Dinner parties
4) Award ceremonies
5) Graduations
6) Black tie events

Formal invitations can also be used for important or milestone birthday parties, which you want your guests to take seriously – e.g. a 50th birthday meal.

Sending out a formal invitation will set the tone of the event early on; it should reflect the theme of the event, and depict what is required from the guest attending.

What is an Informal Party Invitation?

An informal invitation is one that is more appropriate for a casual or laid-back event, such as:
1) Picnics
2) Kid’s birthdays
3) Most adult birthdays
4) Baby showers
5) House parties
6) Homecoming parties
7) Holiday parties (e.g. Easter, Christmas, Halloween)

The benefit of an informal invitation is that it has no strict rules it must adhere to, and so can design it to look however you want it to. They are usually written in first person, and in a more conversational, rather than traditional tone.

With informal invitations, you can branch out and use your creativity, making it as original and to your exact design and needs for your event.

What Wording Should I Use?

Whether you’re planning a wedding or a birthday party, the wording of your invitation can be important in setting the tone of the event to come, and will help your guests determine what kind of event they are attending, and how they should prepare for it.

Formal Invitation Wording

As mentioned before, formal invitations have a certain set of rules and etiquettes they have to stick to, which includes not just the way it is written but also the type of information about the event that must be included. Things that should be included in a formal invitation are:

Date and Time

It is important that the date of the event is written out using letters, rather than numbers, and it mustn’t be abbreviated. For example, Saturday 16th September should instead be written out as Saturday the sixteenth of September.

The time of the event must also be written out and must use phrases such as ‘in the morning’ for events set between midnight and midday, ‘in the afternoon’ for events set between midday and 6pm, and ‘in the evening’ for events set between 6pm and midnight.
Examples of this would be ‘Ten thirty in the morning’, or ‘Nine forty five in the evening.’ If the time is on the hour, then o’clock may be used, for example ‘Two o’clock in the afternoon.’

Location

As with the date, the address must be written out fully, with no abbreviations. So, 56 London Ave would become 56 London Avenue, or even Fifty-six London Avenue for ultra-formal occasions.

Guests’ Names

When addressing the guests, full, non-abbreviated names must be used; Samantha instead of Sam, Thomas instead of Tom. Surnames must also be included if you know them. If you are inviting someone with a title other than Mr, Mrs or Ms, then you must use their correct title, such as Doctor.

Hosts’ Names

One of the most important rules of a formal invitation is the inclusion of the host or hosts. By mentioning them on the invitation, the guests know who is organising the event. This is especially important when inviting guests to a wedding.
This should also be written out fully with no abbreviations, and should be paired with the initials and/or logo of the party organiser.

Other Important Details for Formal Invitations

Other things to include in your formal invitation include:

1) Third person wording. Instead of ‘I am inviting you to an awards ceremony’, instead ‘Emma Falcon requests the pleasure of your company at…’ It is also important that the invitation is typed, and using a formal, serif font such as Times New Roman.
2) The reason why the event is being held e.g. ‘to celebrate’ or ‘to honour’ and whether it is a wedding, a birthday, an anniversary or awards ceremony (for example).
3) The dress code. There are several types of attire for a formal event, and each type is very specific to the type of event. Therefore, you must inform the guests of the expected dress code, such as white tie, black tie, formal, cocktail, etc.
4) RSVP instructions. This is required atevents where you need to have a head count

beforehand, so that catering or drinks may be planned in advance. With your invitation, a card should be included along with a prepaid envelope with a response address on it. The RSVP should include the deadline by which it should be returned, a space for the guests to write their name, and two options for the response, with phrases such as ‘accepts with pleasure’ or ‘declines with regret’. If needed, you can also include a space for a meal choice.

Formal invitations are traditionally printed on high-quality cardstock in white, ivory, or cream, and will use accent colours that match the colours for the event. Try to avoid using a gaudy or loud colour scheme for a formal event, as this will look out of place!
For example, this Enchanted Evening template would be perfect for any formal party, with its classic black and white colour scheme featuring delicate fleur de lis motifs.

Informal or Casual Party Invite Wording

When it comes to creating an invitation for an informal event, you have a lot more flexibility with how you write it, as well as what information needs to be included, it does not need all the etiquette and rules that are required for a formal event.

The important things to include for an informal invitation are:

1) The date of the event, which you can write in any format you like
2) The time. You can afford to be a bit more flexible with how you write your timings with an informal event. You could put the exact start and end times, such as 1pm – 10pm; or you could avoid specifying the end time, e.g. ‘8 till late’. For super casual events you could be even vaguer e.g. ‘noonish’ if you don’t really mind what time guests turn up.
3) The location – no need for any abbreviations here, just write it in a way you feel comfortable. Include the full address or just ‘Emily’s place’ for example, if you’re sure everyone knows where the host lives!
4) The hosts – although informal, it is still important to let your guest know who it is that is inviting them (unless it’s obvious, e.g. the guests know whose birthday it is)
5) The guests – you may address the guests in anyway you like, whether it is their full name or an informal nickname you have for them!
6) The RSVP instructions – as as you can be more creative with an informal invitation, you don’t need to provide a separate card for the response. Instead you can choose to simply include an email address or phone number for your guests to send their acceptance or refusal.

With an informal invitation, the tone can be a lot more casual and warmer. You have the opportunity to make it as personal if you like – use whatever slang or abbreviations you’re comfortable with, and write it in first person if you’d prefer!

You can also have a lot more fun with the colour scheme and artwork if you’re hosting a casual party. For example, this bright and bold Party Clown invitation would be ideal for a child’s birthday party.

Where Can I Order Personalised Party Invitations?

If you’re looking for high-quality, professionally printed party invitations at an affordable price point, look no further than 123Print. We offer a huge variety of party invitation templates, wedding invitation templates and an array of other stationery for any use imaginable!

With both formal and informal designs available in various themes and colour schemes, you’re bound to find an invitation to suit your event down to the ground. All of our invitations are fully customisable at no extra cost, so you can add your personal details, alter the wording and change the font style and colour to suit your preferences.
Join our thousands of happy customers today and get ordering your party invitations with a click of a button!

Birthday Card Message Ideas for Friends, Family, Coworkers and Kids

When choosing a birthday card, it can be pretty easy to pick a beautiful card design that matches the personality of the person who’s celebrating – but when it comes to writing the message inside, it’s not quite as straightforward!

It’s always better to write your own custom birthday card message rather than choosing a card with a pre-written greeting. It’s just so much more personal, and bound to be appreciated by the birthday person, as it shows that you’ve put a lot of thought into it.

Whilst some of us may have no problem with coming up with a custom birthday greeting, there are others that may have trouble with figuring out what else to add after ‘Happy Birthday.’ Whether you find it easy, difficult or somewhere in between, here are some ideas to help you write a warm, meaningful card.

Birthday Card Greetings for Friends

When buying a birthday card for a friend, we tend to look for one that really showcases our friendship. It may be an inside joke, or something inspirational, but if everything you want to say is on the front of the card, then what else can you add to the inside?
The first thing to decide is what kind of message you want to put in the card. Would you rather try to make the recipient laugh, or go for something more heartfelt?

If you can’t decide, put yourself in their shoes and think of what you could write to make them feel truly special. Use a tone that is appropriate for your friendship – if you have special nicknames for each other, why not use them in the greeting and sign off? With your closest friends, you can drop the formality, and instead write something more personal that sounds like you!

For example:
1) Happy birthday to my favourite person, I hope your day is as wonderful as you are.
2) Looking forward to celebrating you on your special day.
3) Can’t wait to make some more special memories with you.
4) Some birthday advice: 1) Forget the past, you can’t change it. 2) Forget the present, I didn’t get you one.
5) Happy birthday to one of the few people whose birthday I can remember without a Facebook reminder.
6) Count your blessings, not your wrinkles.
7) Wishing you a wonderful birthday and a fantastic year ahead! Thanks for being such a great friend.
8) Happy birthday from me]. I hope you have an awesome day – be sure to eat an extra slice of cake for me!
9) It’s your birthday, let’s party! Cake – check. Candles – check. Drinks – check. Gift – check. Coolest birthday guy/girl ever – check!
10) Life should not only be lived, it should be celebrated. Happy Birthday to my best friend!

Birthday Card Message Ideas for Family

When it comes down to family, whether they’re a parent, sibling or grandparent, birthday wishes can go a long way in letting someone know just how much they mean to you. What better way to show them than by writing a heartfelt message that illustrates how thankful and appreciative you are that they are in your life.

Whether you want to write something funny, light-hearted or even a sincere and from the heart message, here are a few suggestions to get the imagination flowing.

Birthday Greetings for Mum and Dad

1) Mum, I hope you know how special you are to me. I am so blessed to have you as a mother.
2) Happy Birthday! Wishing an amazing Mum a day that’s blooming with love & happiness. Someone as special as you deserves nothing less.
3) Here is to another year of you putting up with me! Happy birthday, Mum.
4) Happy birthday, Mum! May we continue to drive each other crazy for years to come!
5) Dad, you are my role model, hero, and best friend. I love you so much!
6) Every birthday you have means another year you made our lives special! Thank you, Dad.
7) They say that age comes with wisdom. So a big happy birthday to the wisest man I know!
8) Wear your gray hairs proudly. They are memories of how terrible I was as a child. Thanks for putting up with me all these years.

Birthday Messages for Your Children

1) Watching you grow up has been such a treat. I am so proud of you.
2) Our beloved daughter/son, thank you for bringing a smile to our face every day. We hope that your birthday will bring a smile to yours as well! Happy Birthday!
3) Even though you can drive me crazy… I wouldn’t change a thing about you! Happy birthday, I love you.
4) Congratulations, you’re an adult at last. (So pack your bags, we’ve rented out your room.)

Birthday Greetings for Siblings

1) I may have not liked sharing my things with you, but I’m glad we shared our childhood. Happy birthday!
2) Thank you for being my biggest supporter in every phase of life. Wishing you a beautiful year ahead, brother/sister. Happy birthday!
3) As I’ve gotten older, I’ve come to appreciate how great it was to have a brother/sister growing up. After all, without you, I wouldn’t have had anyone to blame for all the bad stuff I did.
4) Happy Birthday to Mum’s second favourite child.

Birthday Card Messages for Grandparents

1) May ageing continue to be good for you. Happy Birthday Grandpa/Gran
2) To someone who is always there for others: Happy Birthday Grandpa/Gran
3) Happy Birthday, Grandpa/Gran! Since you braved the dinosaurs, another year should be easy!
4) Grandpa/Gran, It’s your birthday, again? I think we should hold off on putting candles on your cake this year… just to be safe! Happy Birthday!

Birthday Card Greetings for Colleagues and Coworkers

When you spend more time at work with your coworkers than you do at home with your family, chances are that at some point you will end up celebrating a colleague’s birthday at work. Whether you are close to your coworkers or not, taking the time to remember their birthday makes any work day feel like a great day, and so we should show our appreciation and thankfulness to them any chance we can get!

When it comes to writing a message in the card, consider the type of relationship you have with that person. If you feel particularly close, you can write something a little bit humorous, and less formal, but if you are just acquaintances, then stick to something short and sweet.

1) Happy Birthday to the world’s best colleague. You’ll be an even better colleague if you remember that my birthday is on [Insert your Birthday here]
2) Happy birthday, blah blah blah – now get back to work!
3) Happy Birthday to a great coworker and an even better friend.
4) Thanks for making every day at work fun. Happy Birthday!
5) It’s great working with you. Enjoy your special day.
6) Happy Birthday to a person who makes this a great place to work.
7) You are the reason why I never get tired of working.
8) Wishing you a Happy Birthday. I hope it’s a year full of happiness and success.
9) Happy Birthday to my partner in crime.
10) Happy Birthday. Never leave!

Birthday Card Messages for Kids

When it comes down to it, there is nothing more special and exciting for a kid than their birthday… other than Christmas maybe! There is just something about the look on their face when they open up their card to find a birthday message that is written just for them, making it worth the extra effort and thought to write something personal and unique.

As we all know, kids come in all sizes and ages, so it’s important to tailor your message to their age so that it is suitable. For example, for children only just learning to read, it’s a good idea to keep the message short and sweet (just like them!) For older children, however, you can start to put some extra thought into what you are writing.

Here are some examples of messages for children of all ages.

1) Happy Birthday! I can’t believe how big you are getting.
2) Lots of hugs for my favourite birthday boy/girl/kid
3) Happy birthday to the cutest [insert age here] year old I know!
4) To the special birthday boy/girl/kid, you deserve a fun day.
5) Happy birthday to the coolest kid I know! Here’s to many more years of fun getting to know you.
6) There’s nothing more special than the day you were born; that’s the day the whole world became brighter!
7) Birthdays are the perfect time for people to gather together and tell how much they love you, one of those people would be me!
8) Wishing the most adorable child I know a very happy birthday. May you always have a wide smile on your face.

Where Can I Order Personalised Birthday Cards?

And there you have it. Whether you choose one of these messages or merely use them as inspiration to write your own, you are bound to give someone a day to remember. Finish off with a warm and sincere closing before signing your name, and you have a birthday card that anyone would be happy to receive.

At 123Print, we stock a huge range of birthday card templates – so whether you’re shopping for a relative, a friend or a colleague, you’re bound to find the perfect design to match their personality and interests.

Every one of our cards can be fully personalised with our easy editor, so you can choose one of our pre-set greetings or add your own wording completely from scratch. And with our create your own birthday card template, you can even upload your own photograph or artwork to the front of the design!
Order from 123Print today to take full advantage of our 100% satisfaction guarantee, and join our thousands of happy customers!

Are Personalised Party Invitations Really Worth the Cost (and Why)?

Whether you’re planning a birthday party, an anniversary party, a baby shower or any other celebration, you want it to be an occasion worth remembering. Not only for the benefit of the person or people you’re celebrating, but also for your party guests!
After all, you’ve spent so much money and time planning the event – you want it to stick out in everyone’s minds for years to come.

When it comes to inviting said guests, you might be wondering whether it’s worth the cost to invest in personalised, custom-printed party invitations. Wouldn’t it be easier – and cheaper – simply to buy pre-printed invitations from a party supply shop, or even to send out a Facebook invitation?

As it turns out, personalised party invitations aren’t that expensive, and are quick and easy to design and order – but they can make a world of difference to your guests’ experience, and the overall vibe of the party!

So, without further ado, let’s discuss the ins and outs of personalised party invitations and why you might go the extra mile for a special event.

Why Choose Personalised Party Invitations?

There are many reasons why personalised party invitations are worth the cost.
Personalised Party Invitations Create a Great First Impression

Standard pre-printed party invitations are available from most UK high-street party supply and greeting card shops. Now, there’s nothing really wrong with these invitations – but they are generic, and, well, a bit boring.

How many hundreds of times have those designs been used? Perhaps, in the past, you’ve received the same design invitation for different people’s birthday parties. How did it make you feel about the party—were your expectations set at a high level, or did you expect a run-of-the-mill birthday celebration?

And what about receiving a Facebook or text-message party invitation? You probably felt as though the party wasn’t that big of a deal – maybe not even one worth RSVPing to.
Sending a personalised party invitation helps to create a great first impression of the event right from the get-go, and also lets your guests know that this party is going to be a big deal!

Personalised Party Invitations Save Time and Effort

One major advantage of personalised cards over shop-bought is that there is no requirement to write anything. With a personalised card, all relevant information, including venue address and party start time, can be printed on the invitation – whereas on a pre-printed invite, you have to write it all by hand. Not only is that extremely time-consuming, especially if you’re inviting lots of guests (hand cramp, anyone?) but it also doesn’t look very professional! And the same goes for texting (or calling) each and every invitee.

Although personalised party invitations cost a little more, the time saved more than makes up for it.

Personalised Party Invitations Help Build Excitement

If you’re planning a birthday party for your son who’s a huge fan of comic books and superhero movies, wouldn’t it be amazing to design a personalised superhero themed party invitation with bold, primary colours and comic-book style graphics? Then you can personalise it with his name, age, and party details.

If you were to receive that invitation, it would naturally set high expectations for the party and even inspire you to make a bigger effort to attend and buy an expensive present. It will also create excitement and a sense of anticipation for a party or event. People who would ordinarily avoid a party might be intrigued enough to come if they receive a special invitation.

While it’s more effort than just buying a bog-standard pack from a local shop, the upside is invaluable. Imagine how happy your partner will be when their best friends flock to their 50th birthday party, gifts in hand. The extra effort pays dividends and shows that you care.

What Type of Events Can Use a Personalised Party Invitation?

Through personalisation, you can create invitations for any purpose—perhaps you’re planning a summer barbeque or scavenger hunt for friends and family, and want to make it special, with a fancy personalised invitation. It’s great for setting the party’s tone and expectations.

There is no limit to the imagination that you can put into this type of invitation. Including the words RSVP elevates the feeling of the recipient—it feels like a party they should attend.

This could be any type of celebration or event that you could imagine. For example:

1) Retirement parties. Make an imaginative invitation, chronicling their work-life and show appreciation for the sacrifices they made in bringing you up.
2) Anniversary parties. If you’re planning to host a party on your parents’ 50th wedding anniversary, create a customised invitation in a golden colour scheme with a picture of them on their wedding day.
3) Birthday parties. Invite friends and family to your son or daughter’s 18th birthday celebration in style, with an invitation personalised with their name, party details and gift list.
4) Surprise parties. Plan a special surprise birthday celebration for your partner’s 40th birthday. For fun, include a baby picture, and add a personalised note reminding people not to spoil the surprise.
5) Baby showers. Pick an adorable baby-themed party invitation and instruct guests to dress up in pink or blue, according to their guess for the baby’s gender!

Don’t forget to include RSVP details on the invitation, so your guests know how to let you know they’re coming! This is particularly important if you’ll need a final head count before the big day.

Personalised Party Invitations for Themed Events

When it comes to themed parties, the options are almost endless. For example:

1) If you’re considering a Harry Potter-themed birthday or Halloween party, complete with Quidditch, butterbeer and broomsticks, remember to use the same themes in your party invitation.
2) For a Christmas party invitation, use Christmas themes, including bold red, green and white colours in your invitation.
3) Plan a murder mystery party and create a personalised invitation using a Raymond Chandler, film noir style, and spike the theme by writing RSVP in an ominous blood-red-style font.
4) Design a spooky invitation to a Halloween party with this Boneyard design.
5) Create a scavenger hunt invitation and design the card around the theme of the scavenger hunt and, for added spice, include the first cryptic clue.
6) Throw a special university graduation party for your son or daughter, inviting friends and family with a graduation themed invitation.
7) Invite friends and family to the first night of an amateur dramatics show, featuring themes and lyrics from the show on the invitation.

A themed and personalised party invitation will quickly let guests know what to expect and how to dress (or what sort of present to bring), and will get them excited for what’s to come!

How Can You Personalise a Party Invitation?

As mentioned above, the options for personalisation are extensive. For example, look at the huge variety of invitation templates and design options available from 123Print, a UK-based professional printing company.

Invitation Size

Two sizes are available, standard (A6) and large (A5).
The larger A5 size gives much more scope for design and personalisation. It’s ideal for invitations that you’ll need to fit a lot of text and details on. The smaller A6 size, commonly used for postcards, is more convenient for delivery. Which size you choose is completely up to you, but depends in part on your budget, as the larger size is slightly more expensive. (Worth it, though!)

Choice of Templates

Hundreds of default templates are available, covering a wide number of themes and occasions. Each design includes a thematic image with some default text. Every party invitation template can be fully customised using a flexible, completely free and easy-to-use design editor capable of modifying any aspect of the template, including the text content.

The editor can update text position, font type/style, size and colour. But if you want to save time and you’re happy to use a default design, all you need to do to get an amazing custom invitation is to add your party details, and you’re good to go!

Custom “Blank Slate” Design

Can’t find a party invitation design that’s quite right? If so, you can start with a completely blank template and upload custom artwork to the editor. If your design requirements are specific, employ a graphic designer and upload their content to the editor! It’s a more expensive option, but you’ll get an incredible looking invitation.
It’s also possible to upload pictures directly from a computer, Facebook feed or Instagram channel.

Reverse Side

Don’t forget that invitations have two sides, and they’re both worth taking advantage of! It’s possible to be just as creative with the reverse side as it is the front. Add extra party details such as the dress code – or why not add a picture of the birthday person?

Order Your Personalised Party Invitations Today with 123Print!

At 123Print, we’ve got over 100 years’ worth of experience printing professional-quality party invitations, thank you cards, business cards and a wealth of other stationery through our parent company, CCA occasions.

Have a browse today through our extensive selection of party invitations to find one that’s right for you – or start from scratch!

The party invitation editor is free to use—no payment is required until you’re happy with the design and ready to order. And you don’t need to do it all at once: if you create an account, you can save your design half-way through to work on at a later time. If the party is an annual event, you can even re-edit and print a new invitation for the next year.
With a 100% satisfaction guarantee, you’re bound to be pleased with your custom invitations – and so will your guests. Get started on planning your perfect party today with 123Print!

9 Simple and Effective Marketing Strategies for Small Businesses

As any entrepreneur knows, it can be very difficult getting your feet off the ground and your name out there in the early days of owning a small business. Nobody has ever heard of you before, you don’t have any past customers or testimonials, and you’ve got nobody to spread your services through word of mouth.

That’s where small business marketing strategies come in. In order to be noticed and considered by your target market, you’ll need to advertise or market your business somehow – but what actually works, and where should you start?

In this article, we’ll discuss some small business marketing ideas to jump-start your marketing strategy. Before trying any of these ideas, it’s worth sitting back and considering some marketing goals and budget. Not all the small business marketing ideas in this article are free, some cost money or time investment. Try to focus on what’s best for your business and make the best use of your marketing budget.

Online Marketing Strategies for Small Businesses

It is undeniable that online marketing has taken over the world of business. According to recent research, 70–80% of consumers research a company or product online before making a purchase. That’s a huge number of people to ignore if your company doesn’t have an online presence! Here are some ideas to kick off your online marketing.

Website Blog

If your company has a website, it could benefit from the addition of a blog. A blog is a website page used to display articles, news and other useful information. For marketing, blog articles encourage customers to visit and browse your website.

For instance, if you run a home improvement business, include a series of articles with tips about how to improve and upgrade a house. Well-written content with search engine optimised keywords will show up in search engines, such as Google or Bing. If someone searches for ‘home improvement tips’ and your blog has a suitable article, they will see your link in the search engine results.

One thing that you hear a lot about in online marketing is ‘conversions’. This means, what do you want the customer to do after they have landed on your website? If, for instance, a customer looking for information on home improvement ideas lands on your website, you could add links in the article for your company’s home improvement services or perhaps encourage them to subscribe to your blog and receive emails when the next article is posted (this is great for email marketing—see below).

Email Marketing

Email marketing is still one of the most popular forms of online marketing. As noted above, this can be combined with a website blog. Subscribed customers get updates and you can send email promotions to the subscriber list.

With email marketing, it is important not to send emails too often, otherwise you risk getting listed as spam content (or your customers will unsubscribe out of frustration). Do it right and email marketing is very powerful.

Aside from using a blog, there are several other ways to get subscribers. Many websites offer free information downloads in exchange for a subscription, or some other free offer. Most email marketing companies offer free starter accounts for up to 2,000 subscribers.

Google My Business

If your company supplies local services, Google My Business is one of the best small-business marketing ideas. Register your business and if someone in your local area searches for your business type, your listing will appear, with others, on top of the search listing.

It is possible to add useful information, such as opening hours, business information, location and pictures. It also allows customers to leave a review—the best-reviewed businesses appear at the top of the listing, which is great motivation to provide first-class services.

Facebook Adverts

Despite some of the adverse publicity that surrounds Facebook, it is still one of the best ways to advertise products online. It is relatively cheap compared to other platforms, and extremely effective.

The most powerful aspect of Facebook advertising is the huge number of users on the platform and the amount of searchable information about them. It is possible to pinpoint users and groups with specific interests or living in a particular country or city if marketing locally. For instance, as an author, marketing a new book about meditation, you could direct an advert to Facebook groups promoting spiritualism.

Internet Influencers and Social Media Advertising

Internet influencers are product promoters who have large followings on social media platforms, such as YouTube, Twitter and Instagram. For instance, an influencer with a popular YouTube fashion channel might promote your new fashion product to their followers.

The cost of the service will probably depend on how many followers the channel has. Some influencers might promote products in exchange for free samples, while others charge a fee. If you don’t have the budget to pay an influencer, consider starting a YouTube channel for your business as part of your social media marketing.

Create Facebook and Twitter accounts for marketing your business and create promotions to encourage customers to like your posts. If you have a website, include links to your social media accounts. As with establishing a brand, it is a long-term strategy. Remember to use your brand image on social media posts.

Brand Development Marketing Strategies

Establishing a brand is one of the most important aspects of a long-term marketing plan. A brand is something that should permeate every aspect of your business and define its identity.

Customers who associate with a particular brand will happily pay a higher price for their products. For instance, coffee sold in most high street coffee shops is of a similarly high standard, but if drunk from a cup sporting a Starbucks logo, it tastes magically better. This is how a powerful brand can influence customer perception.

Unless your products appeal to a wide market, and you have a marketing budget to match, you’ll likely be aiming at a smaller niche. So, as an important first step, understand who your customers are. A common way of doing this is to create what they called a customer blueprint or persona. That means creating a profile of your ideal customer, the person (or business) who would buy your product.

Build a Brand – Quick Tips:

It takes time, but when done well, branding is the most powerful marketing strategy of them all. Here are some quick tips:

1) Decide on your mission statement and target audience.
2) Brand differentiation – make sure that your brand differs from the competition, make your business stand out.
3) Stay on message – promote your brand image consistently on every platform. You want customers to instantly recognise your products and marketing information.
4) Design your brand’s image – this will include a carefully designed corporate style with a logo, appropriate colours and an attractive typeface. The design and style should apply to every aspect of the business, including the website, promotional materials, and business cards.

For great design ideas, try 123Print – we carry a full range of fully customisable promotional materials.

Brand Ambassadors

Get your employees involved as brand ambassadors. For example, if your business is in retail, give your staff a discount! It’ll surprise you how many of their friends want to make use of the staff discount. It is a good way of both rewarding your employees and spreading the word about your products to their wider social sphere.

Flyer Campaign

There’s nothing wrong with good old-fashioned letterbox marketing. Flyer (leaflet) distribution may sound old-fashioned, but there’s a reason it’s been around for so long: it just plain works.

You’ve likely received flyers in your letterbox yourself. You may have thrown them away eventually, but did you at least look at the flyer first, and take a mental note of what company sent it? Of course you did. And you’d recognise that company name if you saw it again in the future, increasing your familiarity with them.

Try a simple letterbox marketing campaign in your target postcode area. Include your logo and branding all over the flyer, and an enticing offer to get people shopping with you, and you’ll spread awareness of your company at lightning speed. You can design personalised and high-quality flyers at 123Print.

Loyalty Cards

Loyalty cards are very good for marketing your business and encouraging customers to buy again. They can be as simple as a card that is stamped every time a customer purchases a cup of coffee, or other products – after a certain number of stamps, the customer gets a free cup of coffee, for example.

Alternatively, loyalty cards can be a full-blown computer system, where a customer scans a card at the cash register and is awarded redeemable loyalty points. While powerful, the computerised loyalty system is a significant investment best suited to medium and large businesses. Stamp-style loyalty cards are much more affordable, incredibly simple to set up, and still very effective – check out a huge range of customisable loyalty card designs at 123Print.