Tag Archives: flyers

9 Effective Flyer Design Tips that You Need to Know

Flyers are one of the most effective marketing tools for small-medium businesses and large corporations alike. Some may say it’s annoying to get a flyer through your front door, or be handed one on the street – but do they ever work!

Create an effective flyer and you’ll spread awareness about your company, which is vital for drawing in new customers. You may even attract new business then and there by advertising some of your bestselling products or a new sale or promotion. At the very least, even if your flyer is thrown away, they’ll have glanced at your logo – and repeated exposure is crucial for brand recognition.

Designing effective flyers is a process that entails strategy and careful planning. Here are the top 9 pointers that you need to know to ensure you have an eye-catching, persuasive flyer that will grab the attention of potential customers.

Make It Look Professional

It should be your aim to create a flyer with a professional look. If your flyer looks unprofessional, your company won’t be taken seriously.
A professional-looking flyer uses the right colour and font combinations, a neat and well laid-out design, professional-looking images and strategic placement of your logo. Professional flyers also must be printed onto high-quality glossy paper, with the right kind of printer.
We’d always recommend using an expert business stationer like 123Print, rather than trying to print your flyers at home and risk them appearing unprofessional.

 Make It Compelling

Your flyer needs to have a “call to action”, which will provoke your audience and make them respond to your offer or message.
So, if you want readers to buy products, invite them to visit the nearest branch of your business for further details on how they can place an order. A company looking for clients should mention the type of services they offer, any contact information like a telephone number or email address, and where clients can write to get in touch with them.

If you are having a sale on your products or services, highlight that in your flyer by showing how much you have slashed prices. Make sure there is still room for more discounts.
Other persuasive techniques you can use in your flyer include the word “only”, testimonials from satisfied clients, and interesting statistics. Don’t hesitate to be creative and write something imaginatively worded – or even use a poem if that will catch people’s attention.

 Avoid Clutter and Waffle

Try not to clutter up your flyer with too much text, as it will make it hard for people to read. Avoid using a low-contrast font or a loopy or handwriting-style typeface that might look cool but is hard to decipher.
Also, don’t be tempted to cram your flyer with a lot of information – this runs the risk of causing readers to lose interest in it. Instead, get straight to the point and keep your message simple, short and relevant.
Be sure that what you write is easy enough to understand even by someone who does not know much about your business. For instance, if you are selling cars, avoid using a lot of jargon and technical terms. Make it clear and easy for Joe Public to understand what you’re offering.

Divide the Copy into Sections

When you’re designing a flyer, it is advisable to divide the content into short, concise sections. This will help readers quickly go through your flyer and get to the point of what you are trying to say.

That means doing away with long paragraphs that take too long to read, and skipping most photographs because they tend to slow down the response time of people reading your flyer.

Use an Attention-Grabbing Headline

In writing a headline, you should always be direct and to the point. Your headline or tagline should make it clear what you’re selling or the service you’re offering, and intrigue readers into wanting to know more about your business.

Feel free to use some humour or irony in your headline to make it stand out, if it’s appropriate for your business. Avoid making it too dull or lengthy because readers might skip your flyer if it is not interesting enough.

Add Customer Testimonials

Testimonials are vital in flyers because they give people an idea of what they can expect from your business. Potential clients will get a feel of how good you are at what you do by reading through past customers’ experiences. They also serve as social proof, empowering them with confidence that you deliver on the promises you make and that they will get what they expect from you.

If your business has been around for some time, there should be testimonials that you can use in your flyers. If not, ask clients for a short blurb of how happy they are with the job you did for them or if they received good service. You can also put up a survey or a contest where you give out prizes in exchange for testimonials. If your business is relatively new, do not hesitate to ask regular clients for their comments on how great your service was. You can also create an online survey and invite people to fill out the survey.

Use Relevant Images

The images you include in your flyer should be relevant to the theme of your flyer. For example, if you want to sell a new product or service, show what it looks like so people will instantly know what they can expect when they buy it. Likewise, if you have testimonials from happy clients, include photographs of them so people will relate to your product or service.

A picture can be worth a thousand words, so don’t forget to fill up your flyer with images to capture the readers’ attention and make it more interesting. Try not to use stock images such as clipart – but show people photographs of your actual premises, staff, or products. And of course, the photographs should be of a high enough quality to not appear grainy.

Keep the Typography Simple

What typeface you use will have a huge impression on your readers. Avoid using too many different fonts as this can make the flyer look too busy or messy. Stick with one or two fonts and colours that will effectively convey your message.

Do not underestimate the power of the right font, as this will make or break the way people read your flyer. As a general rule, serif fonts work best for established, serious companies, whereas sans serif typefaces come across as more modern and fresh. Stick with something clear yet professional like Arial, Times New Roman, or Tahoma if you’re unsure.
And of course, always ensure that your text isn’t too small for people to be able to read clearly. If your clientele are mostly older, this is particularly vital. It’s better to have large, easy-to-read text with less information than too much information crammed in a smaller font.

Proofread Your Work before Printing

After you have finished designing your flyer:

1) Proofread it carefully before printing to ensure there are no spelling errors, typos, grammatical errors or punctuation problems.
2) Have some colleagues, peers or friends read through the text and suggest any corrections they may see fit.
3) Be open to their suggestions to know how things are read and what will work for your flyer.

Always remember that a good flyer is not just about the design or look of one, but it should be engaging and compelling too. It requires careful planning, but the results you get in return are worthwhile!

Where Can I Order Professional Flyers?

Flyers are still a great marketing tool if done correctly. The tips in this article will help you create a flyer that will not only appeal to your audience but also get them to invest in your products or services.

At 123Print, we can help you design the perfect flyer for your business that gets results. You can choose between DL, A5 or A4 sizes for your flyer template, and create a custom design for both the front and the reverse. Choose from a range of fonts and colours, and upload your own artwork and logo for the finishing touches.

With the ability to order anywhere between 50 and 20,000 flyers, our innovative printing services will boost your marketing campaign and greatly increase your brand awareness. We always aim to print and ship orders within 48 working hours, so you can get distributing straight away!

Miles Cake Flyer

How to Hand Out Business Flyers Legally and Effectively

Business flyers (also known as leaflets or pamphlets) are a popular and traditional form of paper marketing. They’re perfect for advertising a particular product, service, sale or promotion, or your company as a whole.

Flyers have been used to advertise businesses, political viewpoints and more for hundreds of years, since the invention of the printing press – and they’re no less relevant today. You can hand out flyers to passers-by on the street, distribute them directly to letterboxes, or send them out with an order. You can even have a box of flyers on your premises for members of the public to help themselves.

This guide will describe what business flyers are used for, and the benefits and drawbacks of the four main methods of flyer distribution. We’ll also discuss the legalities of handing out flyers in the UK, and when you might need to apply for a license.

What Are Business Flyers Used For?

Flyers are one of the most valuable forms of advertising for small, medium and large businesses. You can use flyers to:

Spread awareness of your company, and get your name out there
Attract new customers with discounts or limited time offers
Make past customers aware of new products or services, and increase the likelihood that they’ll purchase again
Flyers are considered single-use promotional products, as most people will throw a flyer away after reading it.
But the important thing is that they do read it before discarding it. Most people can’t help reading a leaflet that comes through their letterbox, purely out of curiosity. Even if they’re not interested in your company at that precise moment, they’ll remember your name for the future.

Do Flyers Actually Work?

You may wonder, in today’s increasingly digital world, whether paper flyers are still effective at drawing in potential customers. Wouldn’t a Facebook ad, for example, be a better way of marketing your business?

While digital ads have their place, there’s still something that catches the eye about traditional paper letterbox marketing. It’s easy to scroll past an advertisement on a webpage without even giving it a glance. You’ve probably seen dozens of online ads today – yet how many of them can you name?

But if you receive a physical leaflet in your letterbox, you’ll almost always give it a cursory read-over, even if you end up discarding it. And the company’s name will likely come back to you when you are in need of that particular product or service.

This is because we pay more attention to what we read when it’s on paper, versus a screen. According to the DMA, 60.5% of people will read a flyer that comes through their letterbox.
And don’t forget, not everybody is online. Paper marketing is pretty much the only way to capture offline customers, such as older people who might not use the internet at all.

What Is the Best Way to Give Out Flyers?

Now you know what flyers are, and how they’ll give your business a boost. But how do you actually go about getting your flyers to potential customers?
There are four main ways of distributing advertising literature.

1) Letterbox Marketing (Door Drop)

The most popular form of flyer distribution is called letterbox marketing, otherwise known as “door drop”. If you’ve ever found a leaflet in your letterbox advertising a local takeaway, double glazing company or broadband provider, then you’ll already be well aware of this kind of marketing.
You can either hire someone to go door-to-door and drop leaflets into letterboxes, or you can mail flyers through the postal service, if you have a list of addresses (e.g. of past customers). This is known as “direct mail”.
With letterbox marketing, you’re able to target specific homes – such as people who live in a specific postcode area, or certain types of accommodation.

2) On the Premises

If your company has a physical premises which customers are allowed to visit – such as a shop – you can always hand out flyers inside the building. You could have a box on the counter full of free flyers that your visitors are welcome to help themselves to, for example.
Alternatively, you could have an employee standing near the door, handing out leaflets to people as they leave. This will keep your products or services fresh in their minds, even if they didn’t purchase anything that day.

3) With an Order

Another quick and easy way to get flyers out to clients is to include them for free with every order that a customer places. Simply pop a leaflet into the box with the customer’s order, and they’ll instantly be exposed to other products that you offer, which they may not have been aware of before. You could also include a coupon for a discount on future orders, for example.

Of course, this only really works if you’re selling a physical product, rather than a service. And you’re only able to target existing customers, rather than drawing in new clients. However, it may make customers more likely to shop with you again.

4) Hand to Hand Flyer Distribution

Hand to hand flyer distribution involves, as the name suggests, handing leaflets or flyers directly to customers or potential customers.
If you’ve ever seen someone standing in a busy town centre, offering flyers to shoppers as they pass by, this is an example of a hand to hand flyer campaign. They might also be dressed up in branded clothing or holding a sign to direct shoppers to the store or business premises.

Hand to hand flyer distribution is generally not as cost-effective as letterbox marketing. This is because you’re handing out leaflets to anyone who walks past – so you’re unable to target your distribution to certain demographics (such as age, affluence level, postcode area, and so on).
You’ll also need to apply for a license if you want to hand out leaflets in the street. We’ll get onto this now.

Is It Legal to Hand Out Flyers in the UK?

The U.K.’s laws on flyer distribution are fairly simple, but it’s essential that you know them well. Before you decide how, when, and where you want to hand out your company’s flyers, you must make sure you can do so legally, or that you have the correct licence (when applicable).

You do not need a license to hand out flyers if:
The flyers are for a charity, or based on political, religious or ethical beliefs
You place the flyers directly into people’s letterboxes (door drop), or you send them out via the postal service
You’re handing out flyers inside a building, bus, or taxi
You’re including the flyer for free with an order that a customer has placed

If you’re using any of the above methods, you don’t need anyone’s permission. You can get started straight away. However, if you plan to hand out flyers to people in the street, the rules are different.

Handing Out Flyers in the Street (Hand to Hand Distribution)

If you want to hand your flyers out in the street (hand to hand flyer distribution), you must apply for (and be granted) a license first.
For example, let’s say you plan to hire someone to stand outside your premises to hand out leaflets in the street. You’d need a license for this kind of distribution. If you were to hand them out inside the building, you wouldn’t. But as soon as you set foot outside the door, it’s another ball game.

It’s illegal to hand out business flyers on the street without a license. If you are caught doing so, or you breach the terms of your license (e.g. hand out flyers in an area that your license doesn’t cover), you could receive a fixed penalty notice of up to £150.
For repeat offences, or if the matter goes to court, you could face a fine of up to £2,500 and a criminal record. So, it’s well worth making absolutely sure that you know the rules!

How to Get Permission to Distribute Leaflets

If you’re planning on distributing your company’s leaflets in letterboxes, in the post, with an order, or inside a building, you don’t need to seek any sort of permission or license. You can go ahead and order your flyers straight away.
However, if you’ve decided that you’d like to go the hand to hand route, and hand out flyers on the street (outside your premises, for example) you’ll need to seek permission from the relevant local authority.

Different local authorities (councils) will have different rules on when, where and how you can hand flyers out. The fee you’ll have to pay to obtain the license may also vary. Some councils may issue a badge that whoever is handing out the leaflets will need to wear.
If you’re in England or Wales, head over to this page and input your business’s postcode to find out how to apply for the relevant license.

Can I Hire a Company to Distribute Flyers For Me?

There are plenty of companies that exist purely to assist small, medium and large businesses with leaflet and flyer distribution.
These companies are well-versed on the law and will ensure they operate within the parameters set out by your local council. They will work with you to determine which households will be most likely to respond to your advertising campaign, and outline a target distribution area.

There are two main services offered by leaflet distribution companies:

Direct mail. This involves using the postal system to directly mail flyers and leaflets to potential customers.
Door drop. This involves the hiring of one or more individuals to go door-to-door in your chosen area and drop flyers into letterboxes.

Both services often incur a hefty fee. You can save money by designing and ordering flyers yourself, and having your employees hand them out.

Where Can I Order Flyers for My Business?

At 123Print.co.uk, you can use our handy flyer printing service to design fully personalised flyers for your business. To get started, choose whether you’d like A4, A5 or DL flyers, and quickly and easily upload your own artwork (e.g. your company’s logo, and a background image).

Miles Cake Flyer

You can select your preferred font and colour scheme, and add text anywhere on your design. If you don’t have time to finish your design in one sitting, you can save it and come back to it later. Once you’re finished we’ll print your flyers on high quality 130 gsm paper and ship your order directly to your door.

Our prices start from only £10 for 50 flyers, and we aim to dispatch all orders within 2 working days. We offer a 100% satisfaction guarantee, so if you’re not happy with your order for any reason, we’ll give you a full refund. What are you waiting for?

Blue Flyer

Are Flyers Really Cost-Effective for Small Businesses?

One often debated topic in marketing is whether or not flyers are still a cost-effective tactic for small businesses.
When done correctly, flyers (also called leaflets or pamphlets) are an excellent marketing tool – both affordable to produce and effective in making your business known. But there are a few ground rules to follow.

We’re going to give you advice on crafting a flyer so it’s even more effective at getting people to respond. We’ll discuss the best time to send your flyer, and how you can make them more compelling. You want your business flyers to pull people in, engage them and get them interested in what you’re offering!
By following these best practices, you’ll start to see how flyers are still an affordable and effective marketing tool for small businesses.

Understanding Junk Mail Blindness

People receive so many advertisements in the post these days that they’ve developed what’s known as “junk mail blindness”. Their minds don’t even process what’s in their mailbox – they simply see that it’s an advert, and throw it away.
This creates a problem for small businesses. Even if your flyer is delivered to the right person at the right time, they may overlook it since their brain isn’t processing advertisements.

So how do you get around junk mail blindness?

The first thing to understand is that most people will not read a flyer unless it speaks directly to them. So here’s a piece of advice: don’t try to be everything to everyone.
If your business is local, then target your flyer at a specific location or group of people. For example:

• If you run a nursery and only service the local area, focus on distributing flyers to the districts that you cover
• If you’re running a landscaping business and have many customers in one neighbourhood, target that area in particular
• If your company is particularly popular with older customers, focus on postcodes that are more likely to be home to those age groups – for example, small towns rather than city centres
If you’ve got an evergreen business (one with customers all year), then target your flyer in the same way. For example, if it’s a local hairdresser, send flyers to anyone within a 20-mile radius of your shop.

The AIDA principle (Attention Interest Desire Action)

Another way to combat junk mail blindness is to use the AIDA framework. This is one of the oldest marketing techniques around. It stands for Attention, Interest, Desire, and Action.

This means your flyer should:

• Capture their attention immediately
• Pique their interest with a compelling offer
• Focus on their desires to solidify that interest
• And tell them what action to take to claim your offer
People have been seeing advertisements using this framework for so many years that they are almost conditioned to respond if it is used effectively. So be sure to take advantage of decades of marketing research and incorporate the AIDA principle into your flyers.
Here’s an example of an AIDA framework for a flower shop called “Sally’s Flowers.”

Do you love fresh flowers?
We have a fantastic selection of fresh, high-quality bouquets and arrangements that are perfect for any occasion. You’ll find something for everyone at Sally’s Flowers.
We want you to see our beautiful selection and pick out your favourite flowers today! Get 10% off on all purchases over £50 with the code “10OFF”.
Bring this flyer to our shop at 123 High St., or visit us online at sallysflowers.com and enter the coupon code for your special discount. But hurry! This offer expires on August 12th!
By following this flow, you’ll quickly move through all of the psychological triggers that compel people to act on an offer.

How to Create a Cost-effective Flyer

Flyers can absolutely be cost-effective for small business, provided that you follow the AIDA principle and target your specific audience. But what’s also key is creating a flyer design that will immediately catch your readers’ attention, and make people want to read it, rather than discarding it without a second glance.
Here are our top tips on creating a flyer that will effectively spread brand awareness, and translate into sales for your company.

Make People Notice Your Flyers

Flyers are more likely to get picked up or opened if they’re different from what people typically see. You’ll get more responses if you utilise a colourful flyer that includes photos and has an exciting design. It’s a better idea for your flyers to be eye-catching than bland and simple. Ensure you include your business’s logo prominently on the design, to help build brand recognition.
123Print’s flyer creation tool allows you to design striking flyers with the click of a button. You can customise the background colour, add your own artwork, and choose an attention-grabbing font with ease.

Make It Clear What You’re Offering

If you’re trying to sell something in particular, then let people know what it is that you’re offering. If someone doesn’t know what you’re selling, how will they be able to respond?
Keep the number of words on your flyer limited so people can see in a second or two precisely what it is that you want them to do. Less writing and more design will mean more responses because people won’t have to stop and read a novel on your flyer.
Use “Free” to Draw People In

If you’re trying to get people interested in sampling your products or services, or pull in new customers, then put something free in their hands. It’s incredible how many people look at flyers but immediately discard them if the offer isn’t compelling enough. It’s the free stuff that will get people to look at your flyer, but it’s also what may give them an idea about how you can assist them with their problems.

Include a Personal Note

When you have flyers made up for your business, include a note on each of them, which lets people know who they’re talking to. Tell them a little about yourself and what your company does in a friendly, conversational tone.
This reveals the human side of your business, and makes you seem more appealing. People are always more willing to spend money on companies that they perceive as having real people behind them, rather than faceless corporations.

Include a Call to Action

Don’t just advertise your products or services: give whoever is reading the flyer a clear action that you want them to take. For example:
• Visit our website today!
• Call us now to place an order – spend over £50 and get free shipping!
• Order before 1st December and receive 10% off!
You don’t necessarily need to have a long list of things that people should do if they want to get in touch with you. In fact, the more detail you go into, the less likely your customers will read it all. Make the call to action simple, attractive, and easy to follow.

Make Your Flyers Time Sensitive

If you don’t give people a nudge, then they’re going to forget about what you’re offering them. So, when introducing a special offer, sale, voucher or coupon code, always include a deadline.
By including a deadline for action (i.e., “Sale ends this Friday”), you’ll add an element of time-sensitivity to the message that will keep your offer at the forefront of their minds. If you don’t, they might place your flyer in a drawer and think “I’ll do that tomorrow” – and tomorrow never comes.

Keep Things Short and Sweet

Don’t be tempted to include several paragraphs of text on your flyer – keep things brief and easy to read. Nobody wants to read an essay that they didn’t even ask for!
Short, punchy copy is the key to capturing attention and motivating people to action. So be concise and to the point on your flyers. Tell them your offer, the timeframe available, and what they need to do to act.

Get Others’ Opinions

Even if you’ve designed several different flyers on your own, it’s still a good idea to take some time and get feedback from other people on what they think. You can either ask friends and family members for their honest opinions or post the flyer online and try getting responses from potential customers and clients about what they think of it.
By asking for open and honest opinions of your designs, you can save money by catching a bad campaign before it even gets started.

Order Professional Flyers Today with 123Print

Flyers are a very effective marketing tool for small businesses when done effectively. So there is no need to feel like you have to abandon this time-tested marketing tactic just because it’s not a digital medium – especially if your budget doesn’t allow for more expensive advertising methods.

It’s always best to source your flyers from a true industry professional, like 123Print. We offer high-quality, full colour, glossy flyers professionally printed at unbeatable prices.
Using our easy editor, you can create the perfect design in no time at all – and we always aim to dispatch orders within 48 working hours. With a 100% satisfaction guarantee offered with all orders, you have nothing to lose!

The Ultimate Guide to Designing Flyers for Your Business

Social media means that advertising will never be the same again. But that doesn’t mean that old methods of advertising don’t still have impact. Flyers, in particular, remain an incredibly effective way of reaching local audiences for minimal cost.

The trouble is, hiring a designer is expensive and can be difficult. You might be impressed by the examples in their portfolio, but find yourself disappointed by an amateurish finished product. That’s why so many business owners are turning to online templates and services where you can design your own flyers.

But if you don’t know the first thing about design, how can you make a flyer that both looks good and converts into sales? Read on to find out how you can design great-looking, effective flyers for your business today!

Our Step By Step Guide to Designing Flyers

By breaking the process down into steps, you can make flyer designing a lot more manageable. Let’s look at where you should start.

Step 1: Identify and Define Your Business Goals

If you want to run a successful business, you shouldn’t give people money for nothing. So, what do you want to achieve by designing and printing flyers? For example:

– Are you having a sale?
– Are you launching a new product that you want to tell customers about?
– Have you revamped a product or service to make it better?
– Are you celebrating an anniversary for the business?

It’s easy to get sidetracked when designing a flyer, and to want to include as much information as possible. But by diluting the message, you leave customers confused and lukewarm. A good way to identify a concise message is to imagine what you would tell a potential customer if you stopped to talk to them in the street. Build your flyer around that message.

Step 2: Decide Whether Designing Flyers is For You

At this stage, you have several options. You could design the flyer yourself; or you could hire a freelancer, talk to a design agency, or even not have flyers printed at all.
Designing a flyer isn’t for everyone. You may not have a creative mindset, or your valuable time might be better spent elsewhere. Consider whether:

– You enjoy doing things on the computer
– You have hours of time available to perfect your design
– You know how much it costs to have a flyer designed, and want to save that money
If you’re still interested, well… It’s time to start designing!

Step 3: Decide What Kind of Flyer You Need

Flyers come in different shapes and sizes. Smaller sizes are cheaper to print, so for your campaign to be cost effective, you have to decide how big a flyer you’ll need. At 123Print, we offer three sizes of flyer: DL, A5 and A4. Each is the same width across, the width of an A4 paper; A5 is half the height and DL is one third the height (like a regular envelope).
As a rule of thumb, the more specific the reason you’re sending out a flyer, the smaller a flyer you’ll need. If you want to send an entire menu to potential customers, for example, then a larger flyer with room for different sections and photographs of food would be best. But if you’re advertising a specific event, you might only need a smaller one.

Step 4: Pick a Background

The next step is to decide what your flyer is going to look like! Start by choosing what the background will look like. You can either have a flat colour, which is good for making big banner headlines stand out, or a large glossy picture to catch a potential customer’s eye.
If you do plan on having a photo background, make sure you pick a high quality picture. You don’t want one that’s blurred or low resolution, as this might look fine in the template maker, but would look less impressive when printed. If you’re unsure what it’s going to look like, open the picture on your computer or laptop and zoom in to see whether it looks blurred or unclear.

Step 5: Create a Layout

With your background in place, you can set out your content. There are several key things you’ll want to include that make flyers effective:

– A large, clear heading naming your business.
– Easy to find and read contact details.
– Clear text that details the offer or event your flyer is advertising.
– Small pictures to give the customer a better idea of what you’re selling or doing, e.g. a picture of staff at work or a picture of the food you sell.

You can lay these out in any format you like. A useful tip is to imagine drawing the customer’s eye from place to place on the flyer. For example, the customer’s attention is first drawn to the business name at the top of the flyer, before landing on a pair of pictures below, and the heading describing your offer. Capping off the page at the bottom are the contact details.

This layout makes logical sense compared to putting the contact details at the top as you want the customer to know who you are and what you offer before asking them to call you. You can play around with the layout as much as you like, but it will be most effective if it flows in a natural manner.

Step 6: How to Write Content That Converts

The next step is to write your content. Of course, what you write depends on the reason why you’re designing a flyer, so you’ll have to be a little creative here. But no matter what you’re writing about, there are useful guidelines you can stick to that will help your flyer perform.

– Keep the content of your flyer to the point. Don’t use long words and sentences where shorter ones will do. Give information in simple bitesize form, e.g. as headings and bullet points.
– Always include a call to action. Make it clear what you want the customer to do: buy now, call us, apply today!
– Reference several contact methods. Some people prefer calling over the phone, some prefer emailing. By only providing one form of contact, you alienate part of your audience.
Don’t feel the need to tell the customer your life story! Short and sweet will always be better, at least in terms of marketing.

Step 7: Finishing Touches

Have a read over what you’ve written to double check for spelling mistakes or grammatical errors. Also make sure to check each photo you use in the design, ensuring that a) you have the rights to use it and that b) that it’s of high quality.
Once you’ve finished the bulk of your design, it’s wise to take a step back and to take a break. Come back to it later on or the next day so that you can look at it with fresh eyes; if you’re still happy with it, that’s a good sign! Similarly, have a colleague look over the flyer to see what they think.

If you’re interested in designing your own flyer, head over to 123Print! Our custom flyer design service is simple for anyone to use. Not only that, but we specialise in printing, unlike our competitors, so you know you’ll be getting the best quality product on the market. Take a look today!