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9 Effective Flyer Design Tips that You Need to Know

Flyers are one of the most effective marketing tools for small-medium businesses and large corporations alike. Some may say it’s annoying to get a flyer through your front door, or be handed one on the street – but do they ever work!

Create an effective flyer and you’ll spread awareness about your company, which is vital for drawing in new customers. You may even attract new business then and there by advertising some of your bestselling products or a new sale or promotion. At the very least, even if your flyer is thrown away, they’ll have glanced at your logo – and repeated exposure is crucial for brand recognition.

Designing effective flyers is a process that entails strategy and careful planning. Here are the top 9 pointers that you need to know to ensure you have an eye-catching, persuasive flyer that will grab the attention of potential customers.

Make It Look Professional

It should be your aim to create a flyer with a professional look. If your flyer looks unprofessional, your company won’t be taken seriously.
A professional-looking flyer uses the right colour and font combinations, a neat and well laid-out design, professional-looking images and strategic placement of your logo. Professional flyers also must be printed onto high-quality glossy paper, with the right kind of printer.
We’d always recommend using an expert business stationer like 123Print, rather than trying to print your flyers at home and risk them appearing unprofessional.

 Make It Compelling

Your flyer needs to have a “call to action”, which will provoke your audience and make them respond to your offer or message.
So, if you want readers to buy products, invite them to visit the nearest branch of your business for further details on how they can place an order. A company looking for clients should mention the type of services they offer, any contact information like a telephone number or email address, and where clients can write to get in touch with them.

If you are having a sale on your products or services, highlight that in your flyer by showing how much you have slashed prices. Make sure there is still room for more discounts.
Other persuasive techniques you can use in your flyer include the word “only”, testimonials from satisfied clients, and interesting statistics. Don’t hesitate to be creative and write something imaginatively worded – or even use a poem if that will catch people’s attention.

 Avoid Clutter and Waffle

Try not to clutter up your flyer with too much text, as it will make it hard for people to read. Avoid using a low-contrast font or a loopy or handwriting-style typeface that might look cool but is hard to decipher.
Also, don’t be tempted to cram your flyer with a lot of information – this runs the risk of causing readers to lose interest in it. Instead, get straight to the point and keep your message simple, short and relevant.
Be sure that what you write is easy enough to understand even by someone who does not know much about your business. For instance, if you are selling cars, avoid using a lot of jargon and technical terms. Make it clear and easy for Joe Public to understand what you’re offering.

Divide the Copy into Sections

When you’re designing a flyer, it is advisable to divide the content into short, concise sections. This will help readers quickly go through your flyer and get to the point of what you are trying to say.

That means doing away with long paragraphs that take too long to read, and skipping most photographs because they tend to slow down the response time of people reading your flyer.

Use an Attention-Grabbing Headline

In writing a headline, you should always be direct and to the point. Your headline or tagline should make it clear what you’re selling or the service you’re offering, and intrigue readers into wanting to know more about your business.

Feel free to use some humour or irony in your headline to make it stand out, if it’s appropriate for your business. Avoid making it too dull or lengthy because readers might skip your flyer if it is not interesting enough.

Add Customer Testimonials

Testimonials are vital in flyers because they give people an idea of what they can expect from your business. Potential clients will get a feel of how good you are at what you do by reading through past customers’ experiences. They also serve as social proof, empowering them with confidence that you deliver on the promises you make and that they will get what they expect from you.

If your business has been around for some time, there should be testimonials that you can use in your flyers. If not, ask clients for a short blurb of how happy they are with the job you did for them or if they received good service. You can also put up a survey or a contest where you give out prizes in exchange for testimonials. If your business is relatively new, do not hesitate to ask regular clients for their comments on how great your service was. You can also create an online survey and invite people to fill out the survey.

Use Relevant Images

The images you include in your flyer should be relevant to the theme of your flyer. For example, if you want to sell a new product or service, show what it looks like so people will instantly know what they can expect when they buy it. Likewise, if you have testimonials from happy clients, include photographs of them so people will relate to your product or service.

A picture can be worth a thousand words, so don’t forget to fill up your flyer with images to capture the readers’ attention and make it more interesting. Try not to use stock images such as clipart – but show people photographs of your actual premises, staff, or products. And of course, the photographs should be of a high enough quality to not appear grainy.

Keep the Typography Simple

What typeface you use will have a huge impression on your readers. Avoid using too many different fonts as this can make the flyer look too busy or messy. Stick with one or two fonts and colours that will effectively convey your message.

Do not underestimate the power of the right font, as this will make or break the way people read your flyer. As a general rule, serif fonts work best for established, serious companies, whereas sans serif typefaces come across as more modern and fresh. Stick with something clear yet professional like Arial, Times New Roman, or Tahoma if you’re unsure.
And of course, always ensure that your text isn’t too small for people to be able to read clearly. If your clientele are mostly older, this is particularly vital. It’s better to have large, easy-to-read text with less information than too much information crammed in a smaller font.

Proofread Your Work before Printing

After you have finished designing your flyer:

1) Proofread it carefully before printing to ensure there are no spelling errors, typos, grammatical errors or punctuation problems.
2) Have some colleagues, peers or friends read through the text and suggest any corrections they may see fit.
3) Be open to their suggestions to know how things are read and what will work for your flyer.

Always remember that a good flyer is not just about the design or look of one, but it should be engaging and compelling too. It requires careful planning, but the results you get in return are worthwhile!

Where Can I Order Professional Flyers?

Flyers are still a great marketing tool if done correctly. The tips in this article will help you create a flyer that will not only appeal to your audience but also get them to invest in your products or services.

At 123Print, we can help you design the perfect flyer for your business that gets results. You can choose between DL, A5 or A4 sizes for your flyer template, and create a custom design for both the front and the reverse. Choose from a range of fonts and colours, and upload your own artwork and logo for the finishing touches.

With the ability to order anywhere between 50 and 20,000 flyers, our innovative printing services will boost your marketing campaign and greatly increase your brand awareness. We always aim to print and ship orders within 48 working hours, so you can get distributing straight away!

The Ultimate Guide to Designing Flyers for Your Business

Social media means that advertising will never be the same again. But that doesn’t mean that old methods of advertising don’t still have impact. Flyers, in particular, remain an incredibly effective way of reaching local audiences for minimal cost.

The trouble is, hiring a designer is expensive and can be difficult. You might be impressed by the examples in their portfolio, but find yourself disappointed by an amateurish finished product. That’s why so many business owners are turning to online templates and services where you can design your own flyers.

But if you don’t know the first thing about design, how can you make a flyer that both looks good and converts into sales? Read on to find out how you can design great-looking, effective flyers for your business today!

Our Step By Step Guide to Designing Flyers

By breaking the process down into steps, you can make flyer designing a lot more manageable. Let’s look at where you should start.

Step 1: Identify and Define Your Business Goals

If you want to run a successful business, you shouldn’t give people money for nothing. So, what do you want to achieve by designing and printing flyers? For example:

– Are you having a sale?
– Are you launching a new product that you want to tell customers about?
– Have you revamped a product or service to make it better?
– Are you celebrating an anniversary for the business?

It’s easy to get sidetracked when designing a flyer, and to want to include as much information as possible. But by diluting the message, you leave customers confused and lukewarm. A good way to identify a concise message is to imagine what you would tell a potential customer if you stopped to talk to them in the street. Build your flyer around that message.

Step 2: Decide Whether Designing Flyers is For You

At this stage, you have several options. You could design the flyer yourself; or you could hire a freelancer, talk to a design agency, or even not have flyers printed at all.
Designing a flyer isn’t for everyone. You may not have a creative mindset, or your valuable time might be better spent elsewhere. Consider whether:

– You enjoy doing things on the computer
– You have hours of time available to perfect your design
– You know how much it costs to have a flyer designed, and want to save that money
If you’re still interested, well… It’s time to start designing!

Step 3: Decide What Kind of Flyer You Need

Flyers come in different shapes and sizes. Smaller sizes are cheaper to print, so for your campaign to be cost effective, you have to decide how big a flyer you’ll need. At 123Print, we offer three sizes of flyer: DL, A5 and A4. Each is the same width across, the width of an A4 paper; A5 is half the height and DL is one third the height (like a regular envelope).
As a rule of thumb, the more specific the reason you’re sending out a flyer, the smaller a flyer you’ll need. If you want to send an entire menu to potential customers, for example, then a larger flyer with room for different sections and photographs of food would be best. But if you’re advertising a specific event, you might only need a smaller one.

Step 4: Pick a Background

The next step is to decide what your flyer is going to look like! Start by choosing what the background will look like. You can either have a flat colour, which is good for making big banner headlines stand out, or a large glossy picture to catch a potential customer’s eye.
If you do plan on having a photo background, make sure you pick a high quality picture. You don’t want one that’s blurred or low resolution, as this might look fine in the template maker, but would look less impressive when printed. If you’re unsure what it’s going to look like, open the picture on your computer or laptop and zoom in to see whether it looks blurred or unclear.

Step 5: Create a Layout

With your background in place, you can set out your content. There are several key things you’ll want to include that make flyers effective:

– A large, clear heading naming your business.
– Easy to find and read contact details.
– Clear text that details the offer or event your flyer is advertising.
– Small pictures to give the customer a better idea of what you’re selling or doing, e.g. a picture of staff at work or a picture of the food you sell.

You can lay these out in any format you like. A useful tip is to imagine drawing the customer’s eye from place to place on the flyer. For example, the customer’s attention is first drawn to the business name at the top of the flyer, before landing on a pair of pictures below, and the heading describing your offer. Capping off the page at the bottom are the contact details.

This layout makes logical sense compared to putting the contact details at the top as you want the customer to know who you are and what you offer before asking them to call you. You can play around with the layout as much as you like, but it will be most effective if it flows in a natural manner.

Step 6: How to Write Content That Converts

The next step is to write your content. Of course, what you write depends on the reason why you’re designing a flyer, so you’ll have to be a little creative here. But no matter what you’re writing about, there are useful guidelines you can stick to that will help your flyer perform.

– Keep the content of your flyer to the point. Don’t use long words and sentences where shorter ones will do. Give information in simple bitesize form, e.g. as headings and bullet points.
– Always include a call to action. Make it clear what you want the customer to do: buy now, call us, apply today!
– Reference several contact methods. Some people prefer calling over the phone, some prefer emailing. By only providing one form of contact, you alienate part of your audience.
Don’t feel the need to tell the customer your life story! Short and sweet will always be better, at least in terms of marketing.

Step 7: Finishing Touches

Have a read over what you’ve written to double check for spelling mistakes or grammatical errors. Also make sure to check each photo you use in the design, ensuring that a) you have the rights to use it and that b) that it’s of high quality.
Once you’ve finished the bulk of your design, it’s wise to take a step back and to take a break. Come back to it later on or the next day so that you can look at it with fresh eyes; if you’re still happy with it, that’s a good sign! Similarly, have a colleague look over the flyer to see what they think.

If you’re interested in designing your own flyer, head over to 123Print! Our custom flyer design service is simple for anyone to use. Not only that, but we specialise in printing, unlike our competitors, so you know you’ll be getting the best quality product on the market. Take a look today!