In times gone by, popping down your local shop or shopping on a high street was regarded as an absolute pleasure. Small local shops thrived and you could regularly find yourself chatting for hours with store owners whilst queuing in an orderly fashion for a rental video of Tom Hank’s latest thriller, Hooch.
This was a true personalised shopping experience, where you were valued as a customer, lavished with friendly cheer and attention and your buying decisions rested solely on the comical genius of the butcher in question or how well a florist could make you feel like Romeo when purchasing a dozen roses.
Unfortunately, due to the birth of the internet and the dramatic rise of business to customer platforms, like Facebook and Twitter, it seems the personalised shopping experience we allude to has been well and truly left behind.
Fact: We believe a personalised shopping experience is more important than ever.
As more businesses disappear from the high street, due to a lack of foot traffic, and appear only in the online world the competition to stay at the top of the online landscape becomes fierce. Even if you are one of the lucky businesses with your high street presence still intact, as an offline business your audience is shrinking daily.
Fact: Developing a personality throughout your business is more important than ever.
And no, this doesn’t mean you have to leave every customer in hysterics with your witty charm. It simply means projecting an image of being more than a business solely focused on money and actually interacting with your customer as a real and valued person. Yes – you’ll still have a brand. Yes – you’ll have a comprehensive understanding of your market research. But the inescapable fact is people are far more likely to buy, and perhaps more importantly, remain loyal, to a business that shows they are real person taking care of their needs.
Maybe take the time to pop in a hand written thank you note with your next couple of orders or a complimentary thank you personalised pen. It’s an element of customer care that is missing from today’s online landscape and the businesses who are implementing a personalised interaction are having real success.
Question: How would you feel if you received a personalised item saying ‘Thank you NAME – From all the guys at 123Print UK’?
You don’t even have to stop with the odd personal interaction; you could expand this concept into every single transaction. We personally love the idea of styling the envelope or packaging of every order, depending on its content.
It shows you’ve taken the time to think about your customers and illustrates that you are more than just a robotic business taking money with the left hand and giving the service with the right.