Tag Archives: designing a flyer

9 Effective Flyer Design Tips that You Need to Know

Flyers are one of the most effective marketing tools for small-medium businesses and large corporations alike. Some may say it’s annoying to get a flyer through your front door, or be handed one on the street – but do they ever work!

Create an effective flyer and you’ll spread awareness about your company, which is vital for drawing in new customers. You may even attract new business then and there by advertising some of your bestselling products or a new sale or promotion. At the very least, even if your flyer is thrown away, they’ll have glanced at your logo – and repeated exposure is crucial for brand recognition.

Designing effective flyers is a process that entails strategy and careful planning. Here are the top 9 pointers that you need to know to ensure you have an eye-catching, persuasive flyer that will grab the attention of potential customers.

Make It Look Professional

It should be your aim to create a flyer with a professional look. If your flyer looks unprofessional, your company won’t be taken seriously.
A professional-looking flyer uses the right colour and font combinations, a neat and well laid-out design, professional-looking images and strategic placement of your logo. Professional flyers also must be printed onto high-quality glossy paper, with the right kind of printer.
We’d always recommend using an expert business stationer like 123Print, rather than trying to print your flyers at home and risk them appearing unprofessional.

 Make It Compelling

Your flyer needs to have a “call to action”, which will provoke your audience and make them respond to your offer or message.
So, if you want readers to buy products, invite them to visit the nearest branch of your business for further details on how they can place an order. A company looking for clients should mention the type of services they offer, any contact information like a telephone number or email address, and where clients can write to get in touch with them.

If you are having a sale on your products or services, highlight that in your flyer by showing how much you have slashed prices. Make sure there is still room for more discounts.
Other persuasive techniques you can use in your flyer include the word “only”, testimonials from satisfied clients, and interesting statistics. Don’t hesitate to be creative and write something imaginatively worded – or even use a poem if that will catch people’s attention.

 Avoid Clutter and Waffle

Try not to clutter up your flyer with too much text, as it will make it hard for people to read. Avoid using a low-contrast font or a loopy or handwriting-style typeface that might look cool but is hard to decipher.
Also, don’t be tempted to cram your flyer with a lot of information – this runs the risk of causing readers to lose interest in it. Instead, get straight to the point and keep your message simple, short and relevant.
Be sure that what you write is easy enough to understand even by someone who does not know much about your business. For instance, if you are selling cars, avoid using a lot of jargon and technical terms. Make it clear and easy for Joe Public to understand what you’re offering.

Divide the Copy into Sections

When you’re designing a flyer, it is advisable to divide the content into short, concise sections. This will help readers quickly go through your flyer and get to the point of what you are trying to say.

That means doing away with long paragraphs that take too long to read, and skipping most photographs because they tend to slow down the response time of people reading your flyer.

Use an Attention-Grabbing Headline

In writing a headline, you should always be direct and to the point. Your headline or tagline should make it clear what you’re selling or the service you’re offering, and intrigue readers into wanting to know more about your business.

Feel free to use some humour or irony in your headline to make it stand out, if it’s appropriate for your business. Avoid making it too dull or lengthy because readers might skip your flyer if it is not interesting enough.

Add Customer Testimonials

Testimonials are vital in flyers because they give people an idea of what they can expect from your business. Potential clients will get a feel of how good you are at what you do by reading through past customers’ experiences. They also serve as social proof, empowering them with confidence that you deliver on the promises you make and that they will get what they expect from you.

If your business has been around for some time, there should be testimonials that you can use in your flyers. If not, ask clients for a short blurb of how happy they are with the job you did for them or if they received good service. You can also put up a survey or a contest where you give out prizes in exchange for testimonials. If your business is relatively new, do not hesitate to ask regular clients for their comments on how great your service was. You can also create an online survey and invite people to fill out the survey.

Use Relevant Images

The images you include in your flyer should be relevant to the theme of your flyer. For example, if you want to sell a new product or service, show what it looks like so people will instantly know what they can expect when they buy it. Likewise, if you have testimonials from happy clients, include photographs of them so people will relate to your product or service.

A picture can be worth a thousand words, so don’t forget to fill up your flyer with images to capture the readers’ attention and make it more interesting. Try not to use stock images such as clipart – but show people photographs of your actual premises, staff, or products. And of course, the photographs should be of a high enough quality to not appear grainy.

Keep the Typography Simple

What typeface you use will have a huge impression on your readers. Avoid using too many different fonts as this can make the flyer look too busy or messy. Stick with one or two fonts and colours that will effectively convey your message.

Do not underestimate the power of the right font, as this will make or break the way people read your flyer. As a general rule, serif fonts work best for established, serious companies, whereas sans serif typefaces come across as more modern and fresh. Stick with something clear yet professional like Arial, Times New Roman, or Tahoma if you’re unsure.
And of course, always ensure that your text isn’t too small for people to be able to read clearly. If your clientele are mostly older, this is particularly vital. It’s better to have large, easy-to-read text with less information than too much information crammed in a smaller font.

Proofread Your Work before Printing

After you have finished designing your flyer:

1) Proofread it carefully before printing to ensure there are no spelling errors, typos, grammatical errors or punctuation problems.
2) Have some colleagues, peers or friends read through the text and suggest any corrections they may see fit.
3) Be open to their suggestions to know how things are read and what will work for your flyer.

Always remember that a good flyer is not just about the design or look of one, but it should be engaging and compelling too. It requires careful planning, but the results you get in return are worthwhile!

Where Can I Order Professional Flyers?

Flyers are still a great marketing tool if done correctly. The tips in this article will help you create a flyer that will not only appeal to your audience but also get them to invest in your products or services.

At 123Print, we can help you design the perfect flyer for your business that gets results. You can choose between DL, A5 or A4 sizes for your flyer template, and create a custom design for both the front and the reverse. Choose from a range of fonts and colours, and upload your own artwork and logo for the finishing touches.

With the ability to order anywhere between 50 and 20,000 flyers, our innovative printing services will boost your marketing campaign and greatly increase your brand awareness. We always aim to print and ship orders within 48 working hours, so you can get distributing straight away!

Blue Flyer

Are Flyers Really Cost-Effective for Small Businesses?

One often debated topic in marketing is whether or not flyers are still a cost-effective tactic for small businesses.
When done correctly, flyers (also called leaflets or pamphlets) are an excellent marketing tool – both affordable to produce and effective in making your business known. But there are a few ground rules to follow.

We’re going to give you advice on crafting a flyer so it’s even more effective at getting people to respond. We’ll discuss the best time to send your flyer, and how you can make them more compelling. You want your business flyers to pull people in, engage them and get them interested in what you’re offering!
By following these best practices, you’ll start to see how flyers are still an affordable and effective marketing tool for small businesses.

Understanding Junk Mail Blindness

People receive so many advertisements in the post these days that they’ve developed what’s known as “junk mail blindness”. Their minds don’t even process what’s in their mailbox – they simply see that it’s an advert, and throw it away.
This creates a problem for small businesses. Even if your flyer is delivered to the right person at the right time, they may overlook it since their brain isn’t processing advertisements.

So how do you get around junk mail blindness?

The first thing to understand is that most people will not read a flyer unless it speaks directly to them. So here’s a piece of advice: don’t try to be everything to everyone.
If your business is local, then target your flyer at a specific location or group of people. For example:

• If you run a nursery and only service the local area, focus on distributing flyers to the districts that you cover
• If you’re running a landscaping business and have many customers in one neighbourhood, target that area in particular
• If your company is particularly popular with older customers, focus on postcodes that are more likely to be home to those age groups – for example, small towns rather than city centres
If you’ve got an evergreen business (one with customers all year), then target your flyer in the same way. For example, if it’s a local hairdresser, send flyers to anyone within a 20-mile radius of your shop.

The AIDA principle (Attention Interest Desire Action)

Another way to combat junk mail blindness is to use the AIDA framework. This is one of the oldest marketing techniques around. It stands for Attention, Interest, Desire, and Action.

This means your flyer should:

• Capture their attention immediately
• Pique their interest with a compelling offer
• Focus on their desires to solidify that interest
• And tell them what action to take to claim your offer
People have been seeing advertisements using this framework for so many years that they are almost conditioned to respond if it is used effectively. So be sure to take advantage of decades of marketing research and incorporate the AIDA principle into your flyers.
Here’s an example of an AIDA framework for a flower shop called “Sally’s Flowers.”

Do you love fresh flowers?
We have a fantastic selection of fresh, high-quality bouquets and arrangements that are perfect for any occasion. You’ll find something for everyone at Sally’s Flowers.
We want you to see our beautiful selection and pick out your favourite flowers today! Get 10% off on all purchases over £50 with the code “10OFF”.
Bring this flyer to our shop at 123 High St., or visit us online at sallysflowers.com and enter the coupon code for your special discount. But hurry! This offer expires on August 12th!
By following this flow, you’ll quickly move through all of the psychological triggers that compel people to act on an offer.

How to Create a Cost-effective Flyer

Flyers can absolutely be cost-effective for small business, provided that you follow the AIDA principle and target your specific audience. But what’s also key is creating a flyer design that will immediately catch your readers’ attention, and make people want to read it, rather than discarding it without a second glance.
Here are our top tips on creating a flyer that will effectively spread brand awareness, and translate into sales for your company.

Make People Notice Your Flyers

Flyers are more likely to get picked up or opened if they’re different from what people typically see. You’ll get more responses if you utilise a colourful flyer that includes photos and has an exciting design. It’s a better idea for your flyers to be eye-catching than bland and simple. Ensure you include your business’s logo prominently on the design, to help build brand recognition.
123Print’s flyer creation tool allows you to design striking flyers with the click of a button. You can customise the background colour, add your own artwork, and choose an attention-grabbing font with ease.

Make It Clear What You’re Offering

If you’re trying to sell something in particular, then let people know what it is that you’re offering. If someone doesn’t know what you’re selling, how will they be able to respond?
Keep the number of words on your flyer limited so people can see in a second or two precisely what it is that you want them to do. Less writing and more design will mean more responses because people won’t have to stop and read a novel on your flyer.
Use “Free” to Draw People In

If you’re trying to get people interested in sampling your products or services, or pull in new customers, then put something free in their hands. It’s incredible how many people look at flyers but immediately discard them if the offer isn’t compelling enough. It’s the free stuff that will get people to look at your flyer, but it’s also what may give them an idea about how you can assist them with their problems.

Include a Personal Note

When you have flyers made up for your business, include a note on each of them, which lets people know who they’re talking to. Tell them a little about yourself and what your company does in a friendly, conversational tone.
This reveals the human side of your business, and makes you seem more appealing. People are always more willing to spend money on companies that they perceive as having real people behind them, rather than faceless corporations.

Include a Call to Action

Don’t just advertise your products or services: give whoever is reading the flyer a clear action that you want them to take. For example:
• Visit our website today!
• Call us now to place an order – spend over £50 and get free shipping!
• Order before 1st December and receive 10% off!
You don’t necessarily need to have a long list of things that people should do if they want to get in touch with you. In fact, the more detail you go into, the less likely your customers will read it all. Make the call to action simple, attractive, and easy to follow.

Make Your Flyers Time Sensitive

If you don’t give people a nudge, then they’re going to forget about what you’re offering them. So, when introducing a special offer, sale, voucher or coupon code, always include a deadline.
By including a deadline for action (i.e., “Sale ends this Friday”), you’ll add an element of time-sensitivity to the message that will keep your offer at the forefront of their minds. If you don’t, they might place your flyer in a drawer and think “I’ll do that tomorrow” – and tomorrow never comes.

Keep Things Short and Sweet

Don’t be tempted to include several paragraphs of text on your flyer – keep things brief and easy to read. Nobody wants to read an essay that they didn’t even ask for!
Short, punchy copy is the key to capturing attention and motivating people to action. So be concise and to the point on your flyers. Tell them your offer, the timeframe available, and what they need to do to act.

Get Others’ Opinions

Even if you’ve designed several different flyers on your own, it’s still a good idea to take some time and get feedback from other people on what they think. You can either ask friends and family members for their honest opinions or post the flyer online and try getting responses from potential customers and clients about what they think of it.
By asking for open and honest opinions of your designs, you can save money by catching a bad campaign before it even gets started.

Order Professional Flyers Today with 123Print

Flyers are a very effective marketing tool for small businesses when done effectively. So there is no need to feel like you have to abandon this time-tested marketing tactic just because it’s not a digital medium – especially if your budget doesn’t allow for more expensive advertising methods.

It’s always best to source your flyers from a true industry professional, like 123Print. We offer high-quality, full colour, glossy flyers professionally printed at unbeatable prices.
Using our easy editor, you can create the perfect design in no time at all – and we always aim to dispatch orders within 48 working hours. With a 100% satisfaction guarantee offered with all orders, you have nothing to lose!