In a business and tech-driven world where we are bombarded with advertisements, sales pitches, and often the same old boring text on someone’s business card, it is refreshing to see that some people have tried something different. In fact, if you look around, you’ll find all kinds of interesting variations on what a standard business card might look like.
As you may imagine, the creative possibilities are endless. One popular stylistic choice for modern business cards is the addition of your photograph. Yes, you read that right – many professionals are now choosing to make an impression by uploading their own picture directly onto their business card!
But is this a good idea? What are the advantages of including your photo on a business card? Let’s find out.
How Do Photo Business Cards Work?
The idea is simple. By adding your picture to a business card, you will help potential customers remember who you are and what you do.
It’s been shown that people look at other people’s faces more than any other part of the body. In fact, right from when our eyesight begins to develop, we hard-wired to notice, recognize and pay attention to human faces.
We’re also more inclined to trust someone with whom we relate. If your potential customer, client, or professional contact sees your picture on your business card, they’re more likely to pay attention, remember and trust you.
What’s the Psychology Behind it?
We are social creatures, and we form opinions about a person based on whether we like them or not. If you’re in sales, then the odds are that you want to develop an immediate bond with your customer so they will trust you and listen to what you have to say.
Furthermore, if people are more inclined to trust you, they will be more likely to buy from you. So, when you think about it, having your picture on the business card makes perfect sense.
If you’ve got a photo on your business card, you also instantly seem more “human” to your customers and clients – you’re not a faceless corporation any more, but an actual person.
Why Should You Use Photo Business Cards?
If you’re still not sold on photo business cards, here are the top 9 reasons why you should use them.
1. Make Your Presence Known
If you’re a salesperson whose main job is to pitch products and find customers, then it’s a no-brainer that you should use a photo on your business card.
Having your picture will make it easier for you to form an instant bond with the customer, and since you’ll be trying to get them to buy something they don’t know very much about, this will help seal the deal.
A photo business card will instantly catch the viewer’s eye, and they’re less likely to toss it aside.
2. Help Your Business Cards Stand Out
Having a picture on your card will help you stand out from the card. It will make you unique, and it will help bring you attention. Not only that, but if your business card is something memorable, there is a possibility that people might keep it for future use or even refer to your picture when trying to contact you.
Also, don’t underestimate your appearance. If you’re in sales, having a friendly smile and looking well-groomed can help sell more than just the product; it can also help sell yourself. This is especially true of younger people who are trying to make their way in the world.
3. Match Your Image to the Product
There’s one thing that you want to be careful about when using your picture on your business card, and this is making sure that it matches what you’re selling. For example, if you’re trying to sell an expensive product, having a fun-looking photo might not be appropriate because it might not reflect the kind of business you are trying to run.
If you want to use your picture and make sure it’s appropriate, then a good tip is to think about the message that your card will convey and match it with a serious look on your face or even something that exudes confidence. After all, if a person trusts what you say and your picture matches, they will be more apt to do business with you.
4. Build Trust and Form Connections
Most business cards are left in wallets or desk drawers, where they aren’t looked at until they’re needed. However, having a picture on your card means that they will see your face every time they run across it.
Having a picture on your card means that they might remember you later or be able to connect you with someone else if the need arose. This is true of people who make business cards for themselves and then give them out to everyone just to leave their own personal impression.
Making use of your cards isn’t limited to just business people. These days anyone can make and use their own card, even if they aren’t working for themselves. If you want to make an impression, then putting a picture on it is one of the best things that you can do.
5. Create a Professional Image
Over the years, many business owners have realised that having their picture on their business card helps people remember the name and gives it a more professional appearance. Dress up for the shot – do your hair, don your finest suit, and it will work wonders for your professional image.
Making yourself look more professional shows others that you are here to stay and you have legitimate products that you are selling. That can help a business grow when someone is trying to evaluate the merits of doing business with you or your company.
6. Make Your Name More Memorable
I’m sure we’ve all been in situations where we couldn’t remember someone’s name, but as soon as we saw them (or a photo of them), then we remembered it. Faces are powerful!
Putting your picture on your cards lets people remember you and associate your name with your product or service. It can also help customers and clients remember your business’s name, your logo, or even your phone number!
7. Building Rapport with Others
It’s essential to build trust and rapport when you are in the business world or anywhere else, for that matter, but it can be even more difficult if you use one of those cards with no personal connection.
When you have your picture on one of your cards, others that see it will instantly see your company as more human and personable than your competitors. They’ll associate your face with the name and company so they can remember that connection easier. They then will be more likely to trust you when they are doing business with you.
8. Reinforce Your Personality
Including your photo on your business card allows other people to see more than just what you look like. It also lets them get a feel for your personality. Making people feel more comfortable with you and your brand can be critical when evaluating what to buy. Once again, putting a photo on your card will help reinforce that personality.
Not only does it make you look better in the eyes of others, but it also helps them see how customer-friendly you really are. When they are looking at other options, your picture on the card will have an emotional impact that will make people feel more comfortable doing business with you and your company.
9. Have an Easier Time at Networking Events
One of the biggest reasons people put so much time and energy into getting their pictures taken is networking events – such as a Chamber of Commerce breakfast, a conference, or even a happy hour. It can be challenging to build relationships with other people when you don’t remember what they look like, but having your picture on the card helps a lot in this situation.
Putting your picture on the card will be a plus when you are at networking events because people will remember you better. After they come home, they’ll have dozens of business cards stuffed into their pockets, and they probably won’t remember many of the people they spoke to – but they’ll remember you, because your face is right in front of them!
Where Can I Order Photo Business Cards?
When you’re having a photo business card made, it’s not an area where you want to skimp on quality. On the contrary, it’s critical to have a high-quality photo printed on high-quality cardstock. A photograph that’s grainy, lined or badly printed will instantly make you (and your company) seem less professional.
At 123 Print, we can make the perfect photo business card to project warmth, knowledgeability, and professionalism for your business or brand. Visit our site to get started today by choosing from one of our thousands of business card templates. Simply click the “upload artwork” button to inject your personality into your chosen design!