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What Title Should You Put on Your Business Card?

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Everyone knows how important it is to have a good business card on hand. Being the extension of your business or career, you need to make sure that you’re sharing the right information on your business card, and in a way that entices people to get in touch.

Along with your name and contact information, one of the most important details in your business card is your job title. Whoever’s reading your business card will need to know who you are, and how you’re related to the company you work for! But the question is, what title should you use?

If you’re an employee, this is pretty self-explanatory: it’s whatever job title is on your employment contract. If there isn’t one, or your role has changed since you were hired, you can always ask your manager or your boss what you should put as your role.

But if you own your business, or are self-employed, things aren’t quite as simple. Today, we’ll discuss what job title options you have for your business card, and how each one might affect people’s impressions of you.

What Are the Benefits of Having a Good Business Card?

Although most of the information sharing that we do nowadays is digital, the business card remains to be one of the best tools for promoting a business, a brand or a person. Here are some of the many benefits of having a business card:

1) It helps you create a good first impression. You don’t know when you’ll get the opportunity to introduce yourself to a potential client, business partner or employer. When that time comes, you need to be ready to create a good first impression and a business card allows you to do that.

2) It helps you build and expand your network. Whether you’re an employer or employee, it’s very important to grab every opportunity to build or expand your network. A simple business card is a great tool that will allow you to exchange contact information in a more formal way than sending an email or text.

3) It helps you create the right image. With a business card, you have complete control of the design and information that you’d like to share with people. This gives you the opportunity to create the image that you want people to see, and that helps you build yourself up for success – whether you’re applying for a job or trying to impress a client.

When someone has your business card, it’s easier for them to remember to reach out to you. But you’ve got to start things off on the right foot by thinking hard about your job title.

What Is the Right Job Title to Put on a Business Card?

Since a lot is riding on that small card that you’re giving away to people you want to connect with, it’s very important to know what job title you should put on your business card. This may sound simple, but a lot of people actually get this wrong. Here are some of your best options, and when it’s appropriate to use them:

President

This title strongly conveys authority, so you should only use it when you’re already an established entity. The term “President” can be interchanged with “CEO” and putting that on a business card means that you’re on one of the highest ranks in your office.
When choosing between the two options, it’s best to think about how you’d want your organisational structure to be as you grow your business, as well as your legal business entity.

CEO

Chief Executive Officer or CEO is a title that will instantly tell people that you’re in charge of your business. Most of the time, CEOs also own the company, so if you’re going to use this job title, you need to make sure that you’re already well established in the business and that you’re managing a big team of employees.

But if you’re just starting out as a business, it’s best to avoid using CEO in your business card, as this could convey that you want to pretend that your business is larger than it is, and that you’re a “big deal” – when you might not be quite yet!

Proprietor

This is the perfect job title to put on your business card if you’re just starting as a small business, especially if you’re in retail. Although “Proprietor” is an old term that refers to the owner of a small business, it’s still used a lot today because it conveys the right authority to someone who owns the business without sounding too cocky as compared to using CEO when it’s just a small company.

Owner

Nothing gets more straightforward than this job title. It’s more than appropriate if you’re a small business owner that hasn’t filed your organisational documents just yet.
The term “Owner” has lesser gravity than “CEO” or “President,” but it still gives people the (correct) impression that you’re an authority in your business as its owner. This option is also perfect if you’re a sole proprietor, or if you’re working with only a handful of employees.

Founder

Mark Zuckerberg, Jeff Bezos and Sir Richard Branson are just some of the many famous entrepreneurs who are called “Founders” by people within and outside their companies. A “Founder” is essentially the person who first started the business.
This title is used a lot these days, especially in the tech industry where there are a lot of start-ups that grow to become bigger companies within just a few months. However, you should definitely avoid using “Founder” if you took over an established business or you simply own shares in it. This would be disingenuous.

Administrator

The term “Administrator” conveys both authority and responsibility in the business. When you put “Administrator” on your business card, you’re telling people that you have authority in the organisation, but you also take care of core responsibilities that help with your day-to-day operations.

However, this may confuse people if you’re the owner as well, as someone can work as an administrator of a company without actually owning it. It’s a great option, though, if you don’t want to intimidate people and you want to emphasise the work that you actually do day-to-day.

Director

If you want to be more specific about the role you play in the business, but you still want to convey a sense of authority, you can choose a more descriptive job title such as Managing Director, Creative Director or Technical Director. Some professionals also write it as Director of Operations or Director of Production.
Again, this role emphasises that you have a senior role in the company, but conveys slightly more information about the day-to-day duties that you oversee.

Managing Partner

You could own a business and not necessarily hold a core position within its organisation. This is when you can use the title “Managing Partner” or “Managing Member” that conveys that you’re still involved with the decision-making part of your business, although you’re leaving the operations to people you hired to be part of your team.

So, Which Title Should I Choose for My Business Cards?

The great thing about choosing a title to put on your business card is that you can be as creative as you want, except when you’ve been given a job title by your employer. Make sure to consider different factors before choosing the right label.
Remember that people place a lot of weight on the information written on a business card, so it only makes sense that you use the job title that will allow you to set good first impressions.

Whether you choose to go bold with CEO or subtle with Proprietor, remember that you have to back it up with credibility and experience.
If you’re ready to start designing your very own business cards, a great place to begin is 123Print. Feel free to browse through our huge range of business card templates for some inspiration: we stock designs for a great number of vocations and niches, from solicitors to dog groomers.

When you’ve chosen your favourite design, our easy editor will allow you to upload images (such as your company’s logo), add your personal details, and change the font colour and style to your liking. Alternatively, if nothing feels quite right, start with a blank template and create your own design entirely from scratch!

Your business cards will be professionally printed to order in your chosen quantities, and dispatched to you within 48 working hours. And if for any reason you’re not happy with the way your cards turn out, we’ll replace your order until you are, free of charge. Take the first steps to business success today with 123Print!

Should You Bring a Business Card to an Interview?

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Everyone who has ever been interviewed for a job knows what a minefield it is. What do you wear, what do you bring, and how do you prepare? Every little thing you do in that interview room is going to impact how you come across, and how the hiring manager sees you.

One of the many contentious questions regarding the interview process is whether or not you should bring (and give out) your business card in an interview. So, should you, or shouldn’t you?

This guide will talk you through the benefits and disadvantages of handing over your business card at a job interview. We’ll also look at what information you should have on your business card, when to hand it out, and other important materials you should bring with you.

What Are the Benefits of Bringing a Business Card to a Job Interview?

There are several schools of thought on whether or not you should give out your business card at an interview. Not every interview situation is the same, so this is not a “one size fits all” scenario.

For example, a freelancer who has no affiliation with a particular business would possibly be right to give out their card, whereas if you work for a larger corporation and your business card reflects this you may think twice (although again it would depend on the circumstances).
Let’s start off by looking at all of the potential reasons why bringing a business card along to your interview would be a wise move.

1) Even if you are unsuccessful at interviewing for a certain position, the physical prompt of a business card may be enough to jog someone’s memory of you should another suitable position arise in the company.
2) A business card is a visual representation of your professional self and provides interviewers with a much briefer reminder of you than reading your CV. Your CV has already impressed them if you are at the interview stage, so your business card could be valuable in providing a reminder of your skills and contact details.
3) If you are a freelancer there may be other positions in the same company that would be a good fit for you. Your business card could prove to be a useful prompt for potential employers to keep you in mind for other positions.

Furthermore, business cards are a valuable networking tool. Aside from your interviewers it may be useful to have some with you in case you speak to anyone else who may be a useful contact while you are there for interview.

Are There Any Downsides to Bringing a Business Card to an Interview?

Some people believe that handing out business cards at interviews can come across as unnecessary and pushy. Is there a need to hand out your business card when the interviewers already have a wealth of information about you and your skills from your cover letter and resume? You are just handing out repeat information after all.
However, it is worth remembering that all interviews are different and different jobs have very different expectations in interviews.

If your business card reflects your position in your current company, you should only really hand out your card when you are in a situation in which you are representing that company. In some fields it may be considered unprofessional to hand out a card in an interview that represents your current firm, which you’re planning on leaving.
In this circumstance it may be a good idea to have a separate card with basic contact details on and which does not represent your current company.

When Should You Hand the Card Over?

If you have decided that the situation is agreeable to handing your business card out in an interview then make sure you find the right time to do this. The end of the interview before you say goodbye and thank your interviewers is probably the most pertinent time.

Gauge the mood in the room, and before you say your final goodbyes offer your card to the interviewers with a simple “Here’s my card – please don’t hesitate to get in touch”.
You may consider handing it out after you have asked your own questions. After all this is the part of the interview when the roles are somewhat reversed so while you have an element of control you can use that to your advantage.

What Should Be on Your Business Card?

Before you consider giving out your business card at an interview you need to ensure that your card has all the relevant information on it and that it looks professional. The style of your card will likely reflect the business you are in. For example, an accountant will have a very different card to a graphic designer.

Business cards should look streamlined and feature only the most essential information (e.g.name, contact number, email address, business address if relevant).
Your business card might also include a very short description of how you wish to be identified in your field. For example “[your name]: proof-reader and copy editor”.

Do I Need a New Business Card?

If you (like many people) are considering a change in career then you may want to consider creating a new business card that is separate to your current one, assuming your current card is related to your present field. Having a card that reflects the job or career you are aspiring to makes more sense than handing out one that represents you in your soon-to-be previous career.

On this card you should include contact information such as phone numbers and email addresses that are not related to your current position. Your private number and email would be more suitable in this instance.
It’s also a good idea to create a new, independent business card if your current one contains branding for the company where you’re currently employed.

What Else Should You Bring to a Job Interview?

Business card aside, there are some other essentials that you should definitely bring to an interview.

1) Copies of your CV. HR will obviously have a copy of your CV and will most likely have provided the interview panel with at least one copy to refer to, but there is no harm in bringing some with you out hand out if necessary.
2) Portfolio of work examples (if relevant). Bringing along a portfolio of relevant work is a valuable way to back up any references you make to your previous work during the course of your interview.
3) Pre-prepared questions to ask the interview panel. Potential employers want to see that you have thought about the job and writing out some questions avoids that awkward moment at the end of the interview when you are asked “so have you got anything you would like to ask us?” Having questions written out in advance means that if your mind goes blank in the heat of the moment you have some pertinent questions ready at your disposal.
4) Notepad and pen. You may need to write down notes and prompts as you go through the interview, especially if it likely to be lengthy. Doing this may help you when it comes to asking questions at the end of the interview.
5) Breath mints. Having fresh breath is a simple yet effective way of creating a good impression right off the bat – it shows you’re serious about your appearance and hygiene.
You should also bring a list of references (e.g. past employers and character references). You may not be asked for them at this stage, but it’s best to be prepared, just in case.

Where Can I Order Custom Business Cards in the UK?

Job hunting can be a trying time full of stress, self-doubt, highs and lows. Having an impressive business card will not only help you feel more confident, but it’ll also help your potential employer to see that you’re well-prepared and keen to make a good impression.
If you’re looking to design a new business card for your job interviews, look no further than 123Print. We’re a UK based printing company offering fully personalised business cards which you can design right from the comfort of your own home.

On our site, you’ll find thousands of full-colour business card templates suitable for every vocation and profession imaginable. We offer different card thicknesses, raised and embossed fonts, rounded or pointed corners and the ability to add text and images to the reverse of the card. You’ll also find templates in both landscape and portrait orientation.
We’ll dispatch your order within two working days, and our team are always on hand to fix any issues should they arise. Head to 123Print today to begin your business card journey!

Should You Use Recycled Paper for Your Business Stationery?

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If your business requires the use of a lot of paper – for example, you regularly send paper invoices, receipts, or letters to your customers – you may have wondered whether it’s worth investing in recycled paper for your business stationery.

The short answer is yes! It’s time we all started thinking about our impact on the environment, and how small changes can make a big difference. We’ve all heard about the impact that natural resource overuse is having on our planet. These days, customers are explicitly looking to shop with businesses that are trying to reduce their impact on the environment.

There are many reasons to use recycled paper for your business stationery. Firstly, it is better for the environment because it reduces waste and saves trees. It also has many benefits that make it a worthwhile investment for any company, including being just as durable as normal paper and making your company more “green” in the eyes of consumers.

So, should you switch? In this blog post we will explore the benefits of using recycled paper and why you should use it for your business stationery.

What Is Recycled Paper?

Recycled paper is made by recycling old, used papers. This sounds like it would be a messy and difficult process but in reality it is actually quite simple.
First of all, waste paper is collected from the recycling bins of homes and businesses. When it arrives at the recycling plant, the paper is separated into different grades, including cardboard and different weights of paper. It’s then thoroughly washed, to remove things like glue and ink.

The washed paper is then fed through an industrial pulping machine that grinds everything up and mixes it with water, to create a slurry. At this stage, different materials can be added to the slurry depending on which type of paper product is being made.

Next, the paper slurry is spread into sheets using huge rollers. It’s then left to dry completely before it can be rolled up before being cut into the right size and shape.

The whole point of using recycled paper is that it uses much less energy and resources compared to the raw materials used for virgin paper. It also helps to reduce waste by collecting all the used paper products that would otherwise be thrown into landfill.

Why Is Recycled Paper Better for the Environment?

It makes sense to use recycled paper instead of new paper because it uses less energy and natural resources, which is better for the environment. Recycling just one tonne of old paper products saves, on average:

1) 7000 gallons of water
2) 4000 KW of energy
3) 17 trees
4) 380 gallons of oil
5) 3 cubic metres of landfill space

Let’s take a closer look at how much water, wood, energy, oil and space you can save by using recycled paper for your business stationery.

Recycled Paper Uses Less Water

The amount of water recycled paper uses during production is a lot less than new paper. This is because the manufacture of new paper requires huge amounts of water, including the use of tons of bleach during production.

This may not seem like it makes much difference, but when you think about the world’s population and how many things we need to produce then every little bit does count.
To create one tonne of recycled paper, around 35,000 fewer litres (approx. 7700 gallons) of water will be used in the process than it would take to produce the equivalent of virgin paper.

Recycled Paper Uses Less Energy

One of the most obvious benefits of recycled paper is that it uses much less energy. When you consider how much electricity a modern business will use, every little bit counts towards reducing our carbon footprint and saving more natural resources for future generations to enjoy.

On average, it takes around 31% less energy to create recycled paper vs virgin paper fibre. And an added bonus is that around 44% less greenhouse gases are emitted in the production of recycled paper.

Recycled Paper Uses Less Wood

Obviously, to produce brand new paper, you need to cut down trees. But this isn’t the case with recycled paper. The production of recycled paper only requires used materials, such as scrap paper, old documents and recycled newspaper.

In fact, it’s estimated that around 17 trees are saved for every tonne of paper made from 100% recycled content vs the same amount of virgin paper.
This means there are fewer forests being destroyed. Trees are one of the planet’s most valuable resources, so we should do our best to ensure they aren’t over-harvested.

Recycled Paper Uses Less Oil

The actual process of creating brand-new paper from wood is a lengthy one. It requires the use of a lot of heavy machinery at various different stages to cut down and transport trees, chop up the wood into useable lengths, and extract the cellulose fibres which will then be turned into paper pulp. And of course, all of this machinery and transport uses oil and other types of fuel.

Recycled paper doesn’t require anywhere near as much processing. This means there’s less oil used when recycled paper is printed, which makes it vastly more environmentally friendly. An average of 380 gallons of oil is spared when creating one tonne of recycled paper vs new paper. Oil is a valuable natural resource that’s already running low, so it’s vital to reduce our consumption of it in any way we can.

Recycled Paper Helps Reduce Waste

By creating recycled paper, we are also reducing the amount of paper rubbish that goes to landfill. Think about it – all those old paper products would just be thrown out if they weren’t recycled, and this does actually account for a lot more than most people realise!
Furthermore, the actual manufacture of paper creates waste that needs to be discarded. The manufacture of recycled paper results in 39% less solid waste and 53% less waste water than the production of brand new paper.

Is Recycled Paper Strong Enough for Business Stationery?

One thing people worry about when considering using recycled paper over normal printing is its durability and quality.
It’s true that paper recycling technology hasn’t always been the best, but it’s come a long way in the past few decades. Nowadays, good-quality recycled paper is virtually indistinguishable from normal paper. It’s exactly as strong and durable, and lasts just as long.

Our recycled paper is 100 gsm, so slightly thinner than our standard paper which is 120 gsm. However, this makes little difference. It’s perfect for business stationery like letterheads or envelopes. And, of course, your customers can recycle it again when they’re done with it!

Does Recycled Paper Look Different to Normal Paper?

The great thing about recycled paper is that, to the naked eye, you (and your customers) won’t be able to tell that it’s recycled. Recycled paper can come in both matte and gloss varieties, and looks and feels the same to normal paper.

If you held a non-recycled envelope next to a recycled one, you may be able to distinguish them – but if your customers aren’t looking for it, they won’t notice it. This means that no one will ever know your stationery came from recycled sources unless you want them to (for whatever reason).

Is Recycled Paper More Expensive Than Normal Paper?

Unfortunately, recycled paper does cost more to buy than normal paper. That’s because it’s more of a difficult, lengthy and costly process to make it, and it’s less abundant than new paper. On average, recycled paper costs about 25% more than normal printing paper.

But all in all, because paper is fairly cheap to begin with, recycled paper business stationery is still extremely affordable. It’s well worth it considering the environmental benefits, and the way that it will help your business stand out against your competitors.

Do Customers Prefer Businesses that Use Recycled Paper?

By using recycled paper instead of new pulp-made materials, you’re helping to reduce your carbon footprint. Customers are becoming more aware every day about how their choices can help or harm the environment – and this means they appreciate businesses that make green decisions by choosing recycled stationery over normal printing processes.

Many consumers are becoming wise to the impact that businesses, both large and small, are having on the world’s resources and energy use. By choosing recycled stationery you are making a strong statement about your business.

Customers who care about climate change will absolutely love working with a company that cares about the environment. Using recycled paper for letterheads or envelopes can be an excellent way of attracting new customers, as well as giving your established customer base a reason to continue shopping with you.

Where Can I Order Recycled Business Stationery?

At 123Print, we offer a variety of recycled paper letterheads and envelopes, perfect for any business or personal use. Head to our website to check out our huge range of recycled envelope and letterhead templates, to suit a wide range of styles, tastes and niches.

The recycled paper that we use is environmentally friendly and made of 100% recycled PCW (post-consumer waste). Its 100 gsm weight and professional quality is perfect for all of your business needs.

Simply use our easy editor to start customising your preferred envelope or letterhead template and add your personal details. We offer rapid 48-hour dispatch and a 100% satisfaction guarantee on all orders. Join our thousands of satisfied customers today at 123Print!

Product Packaging Tips for Small Businesses

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When thinking about how to market your product, its packaging shouldn’t be the last thing that you consider. Even if you’re selling an online-only digital product, packing design is still relevant.

For instance, in the days when computer stores sold boxed software on DVD/CD, they needed a well-designed box to sit on the shelf. While that is no longer a reality, people still remember the packaging. Browse through computer software advertisements on the Internet, and you’ll be surprised at how many feature ‘virtual’ product packaging.

The packaging that you use will say a lot about your company – it’s one of the first impressions that customers will create about your business. Your packaging is also a great opportunity to further spread your branding and even turn customers into repeat customers!

Keep reading to discover plenty of handy tips on how to make the most out of your product packaging as a small business.

Invest in Eco-Friendly Packaging

Going back even just five years, how many vegan products would you expect to see in an average supermarket? Certainly not many, and very expensive at that compared to their non-vegan counterparts. But now every food category has a vegan/vegetarian or health-conscious alternative.

Given that this sector is more environmentally conscious than the average and consumers seem willing to pay a little more, it’s fair to assume that general consumer attitude is trending towards the environment. In today’s environmentally conscious world, this is probably one of the most relevant product packaging design tips.

How to Make Your Packaging More Environmentally Friendly

Look carefully at the materials that you’re using. Most urban houses have recycling bins—make sure that most of the product’s packing is recyclable and prominently display a recycling logo on the packaging.

Show your company’s green credentials by using recycled materials in product packaging—it’s true to say that recycled materials tend not to look and feel as pristine as non-recycled. However, being able to print ‘Made from 100% recycled material’ on the packaging is a big plus point.

Don’t forget to use recycled paper for your paper mailings, too – otherwise eco-friendly packaging may come across as a token gesture or gimmick, rather than a sign that your business is serious about the environment. At 123Print, you can purchase both letterheads and envelopes made of 100% recycled paper.

Consider the Unboxing Experience

Over the past several years, the phenomenon of the ‘unboxing video’ has become popular on social media sites such as YouTube and TikTok. Simply put, they feature a customer unboxing a new product (opening it and taking it out of its packaging), and reviewing the experience.

You might wonder why anyone would sit through a video about unboxing a product, but they have become insanely popular. Steve Jobs at Apple revolutionised this experience, designing packaging with the same care and attention to detail lavished on the product itself. This approach sets and enhances the customer’s expectations for the product.

Now consumers, especially of high-end electronic devices and luxury cosmetic products, crave this experience. When choosing between different products, in the same category, many people search for unboxing videos on YouTube. A flattering unboxing review might make the difference when choosing between similar products.

Tips for Successful Unboxings

Here are some general tips to enhance your customers’ general unboxing experience.

1) Consider the cost of packaging. The material cost of packaging, especially high-end, can reach up to 10% of the total manufacturing cost. If your product is in a price-sensitive market, would this extra cost hurt your bottom line?
2) Know your customers. What is your target consumer’s attitude to the environment? To some, the cost of high-end packaging may seem an unnecessary expense and detract from the product.
3) Be creative. YouTube is a visual medium, so your packaging material should look good under lighting, not be too reflective and feature attractive colours with a well-designed logo and font.
4) Use easy-to-open packaging such as a cardboard box. The opening process should be smooth and easy – having to hack plastic packaging open with a pair of kitchen scissors isn’t very appealing.
5) Ensure the product is secure. You don’t want it falling from the packaging upon opening. If your product features multiple parts, use packing foam inside the box and make sure that each part is visible and secure. If your product is a foodstuff, package it in a resealable bag—it looks good, is easy to open and enhances the freshness of your product.

Imagine yourself as a YouTuber, unboxing your product: what comment would you make—if the experience feels good to you, then you’re on the right track.

Theme Your Packaging

The theme is an important element of packaging design. A product’s packaging may comprise multiple items, not just a single bag or a box. It’s good to employ a consistent design with each element.

Maybe you use matching colour schemes or design elements, such as tying packages with twine. Whatever it is, remember that people like the personal touch. If your product is presented in plain packaging, it’s unlikely that your customer would choose to feature it on their Instagram feed or other social media channel.

Your product, perhaps a manual coffee grinder, might come in a well-constructed, attractive box, but also include a matching bag for travel. These small touches of design flair make a difference when trying to stand out against the competition. This might not be so important in an online marketplace, such as Amazon, where advertisers focus on the product image, rather than packaging. However, for an online marketplace, such as Etsy, which focuses on artisan products, cute and thematic product packaging, helps products to stand out from the crowd.

Make Use of Seasons and Holidays

If your product is aimed at (or sold during) a particular holiday, design the packaging with that in mind—the obvious example is Christmas, with bold red, gold and green festive designs.

But it’s not only holidays that you should think about. There are seasonal products that would benefit from appropriate design. For instance, a consumer in a DIY store, looking for, say, a garden product, would subconsciously look for green packaging.

Use Clear and Attractive Language

If you’re lucky enough that a customer has picked up your product from the shelf, make sure that all the information they need to make the choice is included on the packaging.
For instance, if it’s a health food product, make sure that it includes details of its benefits.

Otherwise, the customer might put it back and choose another brand. If you’re selling clothing, you should have a clear label stating what materials it’s made from, and the percentage of the overall product.

Like all marketing, think like a customer. While your product packaging might include a detailed instruction leaflet inside, print enough instructions on the packaging to convince the customer that it’s what they need.

Is It Legal?

While the most important aspect of packaging design is to enhance the product’s desirability, you should always consider the legal aspect. Depending on product type, certain things that appear on the packaging, such as medicinal claims, may be legally restricted.

Also, make sure that any product claims that appear on the packaging are accurate and truthful. Lying to customers for the sake of selling more units isn’t a good look.

Encourage Brand Awareness and Recognition

While your company may have a varied product line, you always want people to know from whom they’re buying. Brand awareness requires a consistent design strategy across product lines.

For instance, consider supermarkets—they offer a range of products. There is never just one brand of soup or sunblock on the shelf and, of course, you want the consumer to pick up your product first, rather than the store’s own brand, or a competitor’s.

A consistent brand identity can help with this—something familiar in the packaging, perhaps a particular font or colour scheme to grab their attention and make them reflexively reach for your product first.

While your small business might not have the research budget of a national supermarket chain, it’s valuable, when planning product packaging, to put yourself in the mind of your customer. Think about what they might look for when searching for your type of product.

And of course, always prominently display your business’s logo and any taglines or slogans you may use on the outer packaging. That way, even if the customer doesn’t end up buying it, they’ll still be more likely to remember and recognise your brand in the future.

Include Extra Promotional Materials

In order to upsell to your customers, add some additional promotional material in the product packaging. For example, you might include a flyer with a special discount code for 10% off future purchases – this will encourage your customers to place another order.

You could also consider including a loyalty card inside the packaging, with one stamp already on it. People love to collect things, and loyalty stamps are no exception. The mere presence of a loyalty card will inspire them to shop with you again, and work towards the reward (whatever it may be).

Always make sure any promotional materials you include in your packaging are professionally designed and printed, to create the most favourable impression possible with your customers. 123Print carry a full range of professional-quality flyers, business cards and other promotional materials.

 

Our thousands of designs are fully customisable with your own wording and font choices, and will be shipped to you within 2 working days of your order. With our 100% satisfaction guarantee, you can have confidence in us to provide for all of your marketing needs.