Category Archives: Business Personality

19 Fun Business Facts That Will Blow Your Mind

Ever wondered how Starbucks got its non-coffee related name? Or what the first ever item on McDonald’s menu was? The world is a fascinating place, and the world of business is no different. Behind all of those cash flows and 5 hour long coffee powered meetings there is sure to be some interesting facts?

If your mind is a busy one and full of curiosity then maybe some of your ever so important questions shall be answered… Or we can just fill your head with useless YET amazing facts to impress your family and colleagues with.

  • If you were to wash one load of laundry every day for a whole 52 years, you would clean the same amount as the launderette staff at Disney World wash in ONE single day.
  • The first item on the McDonalds menu was a hotdog.
  • 1 out of 10 people in Europe are conceived via an Ikea bed.
  • The inventor of Vaseline- Robert Chesebrough used to eat a spoonful of the magical stuff every day.

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  • Jeff Bezos’ (the founder of Amazon) farther was a circus performer.
  • It’s not always been smiles and rainbows for global courier FedEx, in the early stages of starting the business the company started to struggle and almost faced bankruptcy. The founder, Frederick Smith, decided to take the remaining $5000 that the business owned to Vegas, after a few games of Blackjack the company had a whopping $32,000 back in their account.
  • Domino’s was founded by two brothers- James and Tom Monaghan. After 8 months of pizza selling James decided to trade his half of the business to his brother… In exchange for a used Volkswagen Beetle.
  • Untitled designUntil 1996 Marvel owned the rights to the word “Zombie”.
  • The average mobile user checks their mobile phone 150 times a day!
  • The creator and designer of the famous Nike swoosh tick was paid $35.
  • If the 100 richest people in the world, in the year of 2012 put all of their yearly earnings together, they would have had enough to end world poverty… Four times over.
  • Walmart (ASDA is a subsidiary of the retailer) averages $1.8 million of profit EVERY HOUR.
  • 73% of people wouldn’t care if the brands they religiously used disappeared from their life.
  • Starbucks is named after a character in Moby Dick by Herman Melville.

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  • The brand Coca-Cola makes that many different products that if you decided to drink a different one every day it would take you a whole 9 years to try all of them!
  • Facebook’s main colour is blue as Mark Zuckerberg suffers from red-green colour blindness.
  • Nike is the most followed clothing brand on Instagram.
  • Google was originally called BackRub
  • In 2015, Apple became the first ever $700 billion company.

 

 

Kelloggs Introduces New ‘Queen Flakes’ to honour Queen Elizabeth’s Reign.

Kelloggs Queen Flakes

Photo credit: Kelloggs.

Well, today is the day that our good old monarch Queen Elizabeth II celebrates overtaking Queen Victoria as the longest serving monarch in British history. This truly is a time of patriotic reflection and we should all be showing our respect to the Queen by eating as much breakfast cereal as possible.

No, you haven’t mis-read and no, I haven’t had a funny turn. Kelloggs, in all their patriotic glory, have brought out some new, limited edition ‘Queen Flakes’ to honour Queen Elizabeth’s reign. This really is a stroke of marketing genius that we all wish we’d thought of first (well, a printing company bringing out a limited edition breakfast cereal would be a bit odd but you get the picture).

A spoonful of this regal brekkie would treat you to some fabulous gold leafed cornflakes with edible diamonds and pearls. Also: as if that wasn’t enough, it also includes macadamia nuts (a favourite of the Queen!). YUM!

However, before you grab your coat (or robe!) and head out in your carriage to your nearest supermarket to buy these royal delicacies, don’t! They’re only available at Manchester’s Black Milk Cereal Bar and can be yours for a cool £6.30 per bowl.

Cheerio!

Queen Flakes!Photo credit: Black Milk Cereal Bar.

 

What do Young People Really think of Politics?

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On Thursday 7th May, the general election will take place in the UK, and it is set to be one of the tightest results of all time.

In the midst of all this election ‘madness’, 123 Print UK conducted a survey to see how young people really see the political parties of today, and we were blown away by the response! Many young people in the UK today feel ignored by the political system, to the point where many refuse to vote as they see it as a waste of time and effort. One person stated that ‘Young people are less likely to vote, less likely to join a political party, less likely to write a letter to their MP and, as a result, we are courted less by political parties and our voices go largely ignored.’ This is also reflected in the lack of young people who are actively involved in politics, with just 24% claiming that they are a member of a political party.

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In the media recently, there has been a huge hype surrounding whether or not political leaders can be trusted. An article in The Guardian recently stated that trust is a precious commodity, once it’s gone it’s gone. This is definitely reflected in the results of our survey, with 47% of young people saying that they only trust one or some political leaders, and 33% responding that they do not think that any political leaders can be trusted at all. “I believe politicians cannot be trusted because their policies are idealist and can never be fulfilled without a detrimental effect on either the economy or the people” says one participant.

Others are less empathetic:

“They will say they are going to do something and not stick to it. For instance – student tuition fees increasing”

“They are overpaid and don’t live in the regions they are elected to represent. They were all born with silver spoons in their mouths; as such they don’t understand the issues that the “common folk” have to deal with. They are primarily concerned with trying to “show up” their opponents and are less interested in actually getting the country in a better position.”

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It is no secret that there are some political parties that seem to be more popular with young people than others, with a massive 80% of our survey participants claiming that they are fiercely against at least one political group. Many of our participants feel strongly against voting for controversial political party UKIP, with comments including:

“I am against UKIP because they believe that being inhumane and backwards is the way to go forward. They do not see the benefits of multiculturalism and pre on people who do not understand the EU.”

“UKIP due to their xenophobic attitudes to immigration, homophobic and sexist members, their policies and attitude towards welfare, the NHS and privatisation.”

However, there were some young people who were opposed to other parties. One participant stated that “The Conservative Party is founded on a failed ideology; the ‘trickle down’ economic experiment has been the mainstay of the British economy for the last century or so. The only result has been an expansion of the super wealthy and a larger divide between rich and poor. The initiatives that actually improve people’s lives, education, welfare, healthcare, job training and the minimum wage have all originated from social democracy when people stand up and demand fairer treatment.”

It must be a tough job, being a political leader. It would be difficult for the ordinary person on the street to understand that pressure and intensity of such a high profile position. However, many people believe that this does not give politicians the right to simply shove certain issues to the side, and ignore promises that they have made previously. What do you think about the political leaders of today? Let us know in the comments!

To see the full survey click here.

Personalise your Business

Personalising Your Business

In times gone by, popping down your local shop or shopping on a high street was regarded as an absolute pleasure. Small local shops thrived and you could regularly find yourself chatting for hours with store owners whilst queuing in an orderly fashion for a rental video of Tom Hank’s latest thriller, Hooch.

This was a true personalised shopping experience, where you were valued as a customer, lavished with friendly cheer and attention and your buying decisions rested solely on the comical genius of the butcher in question or how well a florist could make you feel like Romeo when purchasing a dozen roses.

 

Unfortunately, due to the birth of the internet and the dramatic rise of business to customer platforms, like Facebook and Twitter, it seems the personalised shopping experience we allude to has been well and truly left behind.

Fact: We believe a personalised shopping experience is more important than ever.

As more businesses disappear from the high street, due to a lack of foot traffic, and appear only in the online world the competition to stay at the top of the online landscape becomes fierce. Even if you are one of the lucky businesses with your high street presence still intact, as an offline business your audience is shrinking daily.

Fact: Developing a personality throughout your business is more important than ever.

And no, this doesn’t mean you have to leave every customer in hysterics with your witty charm. It simply means projecting an image of being more than a business solely focused on money and actually interacting with your customer as a real and valued person. Yes – you’ll still have a brand. Yes – you’ll have a comprehensive understanding of your market research. But the inescapable fact is people are far more likely to buy, and perhaps more importantly, remain loyal, to a business that shows they are real person taking care of their needs.

Maybe take the time to pop in a hand written thank you note with your next couple of orders or a complimentary thank you personalised pen. It’s an element of customer care that is missing from today’s online landscape and the businesses who are implementing a personalised interaction are having real success.

Question: How would you feel if you received a personalised item saying ‘Thank you NAME – From all the guys at 123Print UK’?

You don’t even have to stop with the odd personal interaction; you could expand this concept into every single transaction. We personally love the idea of styling the envelope or packaging of every order, depending on its content.

It shows you’ve taken the time to think about your customers and illustrates that you are more than just a robotic business taking money with the left hand and giving the service with the right.