What Are Compliment Slips and What Are They Used For?

Compliment slips are used to acknowledge or thank a customer or client when they purchase your product or service, recommended your business, or help you out in some way. They come in a variety of sizes and designs, with the primary purpose being thanking someone for their kind words or actions.

As any business owner knows, it’s vital to show your appreciation to your customers. After all, without them, you wouldn’t have a business at all!
Paying compliments to your clients and consumers is a great way to encourage their loyalty to your business. They know you appreciate them, and this helps you to stand apart from your competitors. In addition, it boosts people’s ego when you thank them personally – and they’ll be more likely to come back! Compliment slips can also be used to thank your business contacts, or your employees, for their loyalty or hard work.
Today, we’ll be discussing exactly what compliments are, and how you can use them to help boost your business.

What Are Compliment Slips?

Compliment slips are, as their name suggests, small slips of paper containing messages of thanks, or compliments. They’re used by businesses to show their gratitude to a wide variety of people (customers, clients, and employees, to name a few).
Normally, compliment slips feature the business’s logo at the top, as well as your contact details – email address, telephone number, and address, for example. This allows the recipient to quickly and easily recognise who the slip is from, and get in touch if they’d like to.

Underneath the business’s information is a space for you to write in a personal message to whoever you’d like to thank, or pay your compliments to.
A compliment slip may be any colour, design, shape, or size – but the standard size is 210 x 99mm. You should design your compliment slip to match your business’s aesthetic, so that it fits in seamlessly with the rest of your business stationery.

What Are the Benefits of Using Compliment Slips?

Compliment slips, being made out of a simple slip of paper, are very cost-effective and easy to make (compared to greetings cards, promotional products or multi-page flyers, for example).

They can be made in-house using a printer and design program – however, if you have them professionally printed by a company like 123Print, you’ll end up with a higher quality product. Fortunately, they’re not too expensive to order, even from a professional stationer.

The benefits of using compliment slips include:

1. They add an element of class and sophistication to your business, and also make you seem more of a ‘human’ company (rather than a faceless organisation)

2. It’s quick and easy to pop a compliment slip in the post, or include it with an order – meaning you don’t need to put much effort in to use them

3. They’re great for thanking people for their time (including those who may not have seen your work in action before)

4. They’re easy distribute at conferences, events, or trade shows as well as with customers’ orders

5. Compliment slips can be fully customised and tailored to your business, product, service, and your target audience

6. They encourage customer loyalty by thanking the people who give you feedback or testimonials

Handing out compliment slips is a great way to encourage existing customers to continue using the same company, rather than visiting a competitor. Everyone likes feeling appreciated for their patronage!

How To Use Compliment Slips

There are many different ways that compliment slips can be used, depending on the needs of your particular business. For example, they can be used to encourage repeat business, to thank longstanding clients for their continued support, or distributed at events as a thank you for the person’s interest in your business.
Here are some examples of how you might use compliment slips.

With a Customer’s Order

When a customer places an order with you, particularly if it’s a large or expensive order, you might include a compliment slip along with the products when you send them out – just to thank them for their patronage.
As well as containing a message of thanks, compliment slips can also be used to include custom offers or discounts for repeat business. You could also add a note encouraging the customer to leave a review if they enjoyed your product or service!

Sent In the Post

You don’t have to include compliment slips with an order – you can also send them directly in the mail to anyone who deserves your thanks. For example, “Thank you, Mr. Hurst, for closing your account with us recently – we hope you’ll remember us in the future if you ever need similar work done” or “Thank you, Mr. Smith, for sharing our business so extensively on your social media.” Always be specific when showing your gratitude – mention exactly what it is that you’re thankful for!


Compliment slips aren’t only for past customers – they can also be used pre-emptively, to thank potential customers, clients or business contacts for their interest in your company. This will help your business stick out in their mind, and encourage them to contact you again in the future.
They can also be included with advertising material, such as with a flyer. This allows the person you are sending them to know that you appreciate their help in spreading the word about your business.

For Employees

Compliment slips aren’t only for people outside the business! You can use them to thank your employees, too, for all the hard work that they do for you. Employees that feel appreciated by their bosses are more likely to have higher job satisfaction, and stick with the company for longer. Why not include a compliment slip with a gift, such as a personalised mug?

For Volunteers

Compliment slips are also a great way to show appreciation for volunteers who work with or for your business, whether part-time or full-time. They can include short messages such as “Thank you for being helpful and supportive” or “We appreciate your time/effort in helping us.” These compliments can mean more than just verbal thanks because the recipient has something to memorialise the sentiment.

When Should You Use Compliment Slips?

Here are some examples of when compliment slips can be used:

1. Whenever someone says something nice about your company or product

2. When a customer places a particularly large order, or signs a long-term contract

3. When a client closes their account with you

4. Whenever someone gives you a testimonial that you can re-purpose on your marketing materials

5. Whenever you want to show gratitude to anyone, inside or outside of your company, for something they’ve done for you

Always thank the person with a compliment slip immediately – don’t wait too long, or they might think you’ve forgotten about them!
If you’re ordering compliment slips in bulk (with your logo and contact details at the top), always hand-write your message below. It may take longer than typing a message, but it shows you care about the recipient, and adds a personal touch which will be appreciated.
Honesty is always crucial when using compliment slips (and business in general). Plenty of businesses use compliment slips as a chance to encourage their customers to leave a review, as well as thanking them. But don’t be tempted to offer a free gift or incentive for leaving a positive review – this could get you into trouble.

Compliment Slip FAQs

Here are some of the most frequently asked questions about compliment slips.

What Do You Write on a Compliment Slip?

You can go into as much detail as you’d like on a compliment slip – whether you just write a quick note of thanks, or really go into detail about what the person did for you, and why you appreciate it. Personalisation is critical, so ensure the recipient knows you mean this compliment by referencing their actions specifically. By all means, have your compliment slips mass-printed – but always include a space to write a personal message.

How Do You Distribute Compliment Slips?

Compliment slips can be handed directly to customers with their order, to passers-by showing an interest in your business, or sent in the mail. You could hand out compliment slips at trade shows or events, or even use them as business cards (by including your contact details).

Are Compliment Slips Worth the Cost?

Compliment slips directly encourage customers to become repeat customers, and to spread the word of your business to others – through word of mouth, or by leaving reviews. They don’t cost much money to have printed, yet they could generate a lot of extra revenue for your business, and spread brand awareness. We’d say they’re worth it!

Will Compliment Slips Work for My Business?

The great thing about compliment slips is they can be used by almost any business or industry. So whether you’re in customer service, a consulting company, or just trying to encourage positive thinking and goodwill around your brand – compliment slips are one of the best ways to do it.

Where Can I Order Compliment Slips?

If you are looking for affordable, professionally printed and fully customisable compliment slips to use in your business, head to 123Print. Browse our extensive range of templates, or compose your own compliment slip design entirely from scratch! You can personalise the text and upload your business’s logo with the click of a button. It couldn’t be easier.
At 123Print, we aim to dispatch all orders within two working days of customer proof approval. What’s more, we offer a money-back guarantee if you’re not completely satisfied with the quality of your order. But with thousands of happy customers, we’re sure you will be!


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