It’s important for any small business to be able to stand out in the marketplace. One of the easiest and most affordable ways to do this is by using customised envelopes.
Custom envelopes are, as the name suggests, envelopes for mailing documents that are personalised to your business in some way. You’ve probably received custom envelopes in the post yourself – think of the last time you got a letter from the gas company, for instance. It most likely had the company’s logo printed at the top, and a return address pre-printed on the back.
Seeing a custom envelope can dramatically increase your awareness of a brand. Even if you threw away that letter before opening it, you’ll have seen the business’s name or contact information on the envelope – subconsciously implanting them in your mind as a business that you’ll be familiar with in the future. Custom envelopes also help to create an upscale and professional image that clients and customers will come to associate with your services or products.
Let’s go into some more detail as to what drives small business owners to go with customised envelopes, what you can do with them, and why you should consider them yourself.
Distinguish Yourself from Your Competition
As a small business owner, you may already know that it is essential to clearly differentiate your marketing materials and mail from your competition clearly. If your customer receives half a dozen letters in the post, but yours is the only one with your company’s name and address proudly displayed in the top-left corner, they’re more likely to remember you.
Your post will stand out and catch the eye, and the person will be more likely to open up the envelope to see what it contains. And in the future, your business will come to mind when they’re considering purchasing something that you offer.
To take things up a notch, why not choose a custom envelope template that has a design or photograph printed onto it? For example, if you’re a bakery, this Dazzling Dessert design would be perfect. For a veterinary centre or animal groomer, this Perfect Trio template would work well.
Add a Professional Look
Customers have certain expectations when receiving correspondence from a business. They can spot the difference between cheap envelopes and elegant custom envelopes just by looking at the paper stock, colour choices, type of seal, and more. You want to give them every reason to believe your products or services are worthy of their money.
Using a cheap, plain white envelope isn’t going to make your business appear very professional or noteworthy. Custom envelopes on the other hand, especially those made from recycled paper for example, will create a great first impression.
Focus Your Marketing Materials
When you have a custom envelope made for your business, it becomes the focal point of whatever information or marketing message you include in the envelope. This is an effective way to use quality materials to focus attention on what you want people to know about your company.
Not only can you include your business’s name and address on your custom envelope, but also a design that means something to your company, and even a tagline that you feel represents you or your products.
Add Value to Your Business
Custom business envelopes are luxury items. They represent a higher level of service, a sense of quality, and they let people know that your products or services are serious. Customised business envelopes demonstrate the value you place on your business – you want it to reflect positively on you as an individual, your employees, and your customers.
When ordering your custom envelopes, we’d recommend opting for a higher quality paper, such as 100% recycled paper or premium 120 gsm stock. This will really elevate your business in the eyes of your consumers.
Take Promotional Materials Up a Notch
If you have something that your business wants to promote, such as:
1) New products or services
2) An upcoming event, such as an end-of-season sale
3) A special discount or promotion, such as “buy one, get one free”
Custom envelopes can create the perfect promotional package for your customers. You can include flyers and other promotional materials inside the envelope, or use them as part of a direct mail campaign to drive people to your website where they can learn more.
Your clients and customers will immediately know who their mail is from as soon as they see the envelope, making them less likely to accidentally discard it as junk. You can also include a link to your website directly on the envelope itself, or a phone number for your customers to discuss the promotion with you.
Better Protect Your Mailings
At 123Print, all of our custom envelopes are fashioned from a high-quality and fully opaque paper stock, so you can rest assured that your customers’ privacy will remain intact. Unlike standard or budget envelopes that may be thin enough to read details through the paper, or that contain see-through windows to expose the information inside, our custom envelopes do not.
If you’re sending documents such as invoices or payment reminders, or documents containing your customers’ personal details, your recipient will feel assured that their private mailings have been handled sensitively.
Choose the Eco-Friendly Option
When ordering custom envelopes for your small business, you have the option of selecting 100% recycled paper for your envelopes. Choose this option and you can be sure your custom envelopes are created in an eco-conscious way that doesn’t damage, pollute or ransack natural resources. You simply won’t get this choice if you’re buying standard, off-the-shelf envelopes.
Furthermore, our premium recycled paper doesn’t sacrifice any quality whatsoever – your customers won’t be able to tell the difference, so you don’t have to worry about recycled paper altering the public perception of your business.
Make Communicating Easier
Because all of your relevant contact information is already printed on the envelope – such as your address, telephone number and e-mail address, if you wish – you won’t have to worry about your customers or clients forgetting your telephone number, or struggling to get in touch.
All they’ll have to do is read the outside of the envelope to instantly know who you are, what you do, and how to communicate with you. Why not order several different customised envelopes for each member of staff at your company, so they can each send out mailings with their personal e-mail address?
Save Time and Money
Our high-quality custom envelopes can be purchased at a discount if you buy in bulk, and this will help you save money over the long term compared to buying small packets of envelopes at your local stationery shop. It’ll also help you avoid the hassle of creating and printing your envelopes, which means you won’t have to pay for ink or toner, paper, and other supplies.
Furthermore, you won’t have to spend the time applying return address labels, or hand-writing the return address onto every envelope that you send out. Think of how much manpower, time and effort you can save just by using this simple piece of customised business stationery!
Where Can I Buy Custom Envelopes for My Business?
If you are a small business owner, it’s essential to project a professional image whenever possible. The right kind of envelope used within your marketing campaigns can help reinforce the image that you want your business to present. It will also help build trust among customers, and increase awareness about your company and your services.
At 123Print, we offer a wide variety of custom envelope templates to suit any profession or area of expertise. Choose between standard and 100% recycled paper options, or upgrade to our premium 120 gsm paper for a luxury feel. All of our envelope templates can be fully customised to accommodate your business name, address and other details of your choice. And with our bulk discount, the more you order, the more you save!
If you are interested in custom envelopes or have any queries or questions, visit us online and chat to one of our helpful staff for more information. And rest assured that we have a 100% satisfaction guarantee, so you can order in the comfort of knowing that we won’t be happy until you are!