How you can harness pen power in your business…
When the ancient Egyptians first invented the pen it’s impossible to know whether they understood the influence its creation would have on the world. The pen’s ability to document and share information in a tidy format revolutionised our world as it has acted as a pillar of knowledge and played a key role in distributing important knowledge.
Fun fact: Pens are mysterious little buggers! Have you ever experienced the moment where you needed a pen and they all just suddenly vanish from existence? We always need a pen and yet we can never find one.
Since the invention of the computer, the vast rise of the internet and the conquering of this new exciting space by apps like Twitter and Evernote, pens have seen an unfortunate decline. Handwritten letters have quickly been replaced by text messages and emails, and notepads are disappearing from your weekly meetings as iPads and Notebook computers pop up in their place.
But we believe the power of the pen is still alive and especially so when it comes to marketing your business. The decline of pens may even be an opportunity for the right business to take the market by storm, as the pen now has an aura of beauty and that personal touch around its use.
Pen idea: Consider that we only receive hand written items on birthdays, anniversaries and other special occasions, it may be worth contemplating the effect a pen can have when trying to impress, influence or appease your customers.
The pen’s use as a marketing tool doesn’t have to stop there either, as when considered as a promotional item it is both affordable and very useful to the person who receives it. Research by the BPMA seems to agree with this as well, as they discovered 80% of people in receipt of a promotional pen will keep it for over 6 months! That’s an astonishing amount of time your brand can be placed in front of your target market and not something that should be underestimated.
So the power of pen is still there, it just needs a little thought and perhaps an extra bit of clever personalisation to really make a difference/work for you!