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Why Should You Order Personalised Address Labels for Your Business?

If your small businesses regularly sends out print mail, brochures or notices to its customers, it’s crucial that your name and branding is on all of your marketing materials. Getting your company’s name out there can be a valuable marketing tool, for both increasing brand awareness and improving your business’s reputation. Personalised address labels are a cost-effective and easy way of achieving this!

If you don’t yet use personalised address labels for all of your company’s mail, now is the time to start. In this article, we’ll explore how personalised business address labels will benefit your business – from both a marketing perspective, and by simplifying your business operations.
Without further ado, let’s get into it. Here are the top reasons that you should order personalised address labels for your company.

1) Save Valuable Time and Effort

Using personalised business address labels can save you valuable time with every letter or package that you send out. Rather than having to write or type out your address every time you mail a customer or client, you can simply slap on a pre-printed label.
If you have a full-scale mailing list, or several longstanding clients that you post letters and parcels to on a regular basis, address labels can save you so much time. Each precious minute that you save on every letter will add up over the year, leaving you free to spend your time in more important ways – such as building up your marketing campaign or focusing on new product releases. You’ll find that stocking up on pre-printed address labels is a worthy expense – after all, nothing is more valuable than your time.

2) Make It Easier for Customers to Get in Touch

If you’ve had problems with people returning mail to you in the past, or it’s been difficult for customers and clients to find your address, personalised address labels are all that’s required to fix the issue. If your customers find it too hard to get back in touch with you, you’ll miss out on valuable opportunities to increase your company’s sales and turn your customers into repeat customers.

Having a good quality, easy-to-read return label clearly displayed on your mail (especially if it stands out in a bold font or bright colour palette) will make it easier for your recipients to find your address and to keep your contact information for future use.

3) Increase Brand Recognition

By ordering your business return address labels from 123Print, you’ve got a great opportunity to fully customise your stickers. We don’t just mean typing in the address of your business – you can also upload your business’s logo, and fully alter the colour scheme and font to match your company’s aesthetic. This can work wonders for increasing brand awareness and recognition.

Not only is this invaluable for creating and maintaining your brand identity, it’ll also keep your business (and the products and services that you offer) fresh in the minds of your customers. Your logo will become instantly recognisable to your clients, and could even become a household name among your target audience. In this way, each and every letter that you sent out could serve as a small marketing tool of its very own.

4) Evoke an Emotional Response

A plain white envelope with your company’s address printed in a simple black font is never going to evoke an emotional response in the same way that a customised address label could. Whether you’re going for an aura of calm, professionalism, friendliness or excitement, your personalised label can be designed to project anything you’d like your clients to feel.

For example, if you’re a company selling kids’ toys, you might want to evoke a feeling of childish glee and fun among your consumers. Designing a brightly-coloured address label in a fun font is the perfect way to achieve this. It can be so much more effective than simply typing your address on the letter in black-and-white.

5) Achieve an Image of Professionalism

Whether you’re just starting out as a business or you have been trading for years, if you aren’t sending a professionally printed return address labels with your packages, there’s a good chance that you could be perceived as unprofessional or ‘small town’.
All of the world’s largest and most well-known companies are already using specialty print materials and unique packaging designs when they send out items to their customers. Think of Amazon and their instantly recognisable Prime logo, which they print on all of their boxes. You could achieve something similar, no matter how small your business, by using personalised address labels.

The professional design touch of having a printed personal address label could be just what your business needs to be perceived as a real, professional competitor in your industry.

6) Stand Out in the Crowd

Many consumers have a tendency to sort through their mail very quickly – especially if they’re receiving plenty of flyers and “junk mail”. Having a vibrant return address label, or a return address label that evokes a specific response in your customer, will help ensure that your mail has better open rates than your competitors. At 123Print, we have thousands of different address label templates to choose from, with a variety of eye-catching designs (that you’re free to edit to your liking).

For any type of promotional or correspondence material, a customised return address label will help you stand out in the crowd. You’ll be recognisable when compared to your competitors, and this will have a knock-on effect on your sales. No company wants their mail to end up in their customer’s bin because it’s not eye-catching enough!

7) Establish Trust and Encourage Repeat Orders

As well as evoking a response and making sure that your mail gets read, return address labels can establish a level of trust between your customers and your business. If your customers need to initiate a return, or contact you to make an inquiry or place an order, they’re much more likely to trust in a professional return address label than look up the address online.

If you can give your customers all the information that they need right there in front of them, they’ll be more inclined to trust you as a business – not to mention, they’ll also appreciate the ease of finding your contact details. This will make them more likely to do business with you again in future.

Order Personalised Address Labels Today from 123Print

It should be obvious by now that investing in personalised address labels can help boost your business in many ways, no matter what size company you’re running, or what you sell. Whether it’s creating an aura of professionalism, increasing brand awareness and repeat orders, or simply helping your customers get in touch with you more easily – there’s really no downside.

123Print makes it easy for you to design professional, eye-catching business address labels that suit your company’s aesthetic. We’ll print your labels onto high-quality self-adhesive paper, and they couldn’t be easier to use – simply peel off and stick to any parcel or letter.
We’ll dispatch your order within 2 working days, and with our 100% satisfaction guarantee, you can be sure that our labels will meet your expectations. If they don’t, you’ll get your money back!