Tag Archives: personalised address labels

Should You Order Address Labels for Your Wedding Invitations?

When it comes to planning a wedding, the importance of wedding stationery can’t really be understated. Sending out the perfect invitations can be a tricky thing to get right, and there are many important things you might miss if you aren’t careful.

The return address is one of the most essential parts of a wedding invitation, yet it’s something often overlooked. Having a return address will allow your guests to know where to send their RSVP, and also who and how to contact if they have any questions or concerns about the wedding.

Of course, you could write your return address by hand on every single invitation – but this is time consuming, and not the easiest job if you haven’t got perfect handwriting. A much easier method is to use return address labels.

In this guide, we’ll explain everything you need to know about return address etiquette and why it makes perfect sense to order address labels. We’ll also share some frequently asked questions about the best way to use them.

What Are Wedding Invitation Address Labels?

As the name suggests, address labels are self-adhesive (sticky) labels that are printed with an address, whether that’s a home address or a business address. They are used for sticking on mail, to let your recipient know how to get in touch with you if they need to return something to you (such as a reply card) or contact you for whatever reason.
Address labels can be very basic (black text on a white background), or can be printed with a huge variety of designs to match your wedding theme and colour scheme. This means that, as well as serving a practical purpose, your address labels can actually serve as décor on their own!

For example, this Retro Camera address label would be ideal for any vintage or retro themed wedding. This subtle and pretty Screened Pink Flowers address label is perfect for any floral or romantic wedding with a pale pink colour scheme.

Why Should I Use Address Labels on My Wedding Invitations?

If you’re still on the fence about ordering address labels for your wedding invitations, here are some benefits to using address labels vs. writing your return address by hand.

Address Labels Help You Save Time and Effort

This is especially true if you’re inviting a lot of people to your wedding. Writing addresses by hand can take hours, and isn’t exactly a fun task – especially as you run the risk of getting hand cramp, running out of ink, smudging things and having to start again. On the other hand, you can order address labels with the click of a button, to be sent to your door.
Address labels are easy and quick to slap onto your wedding invitations or RSVP envelopes -this will help you save a lot of time and resources, and focus on the other more important aspects of your wedding.

Address Labels Make It Easy for Guests to Get In Touch

A lot of wedding guests might get confused about where to send their RSVP card, especially if there is no official return address written on the invitation. Should they send it to the bride, the groom, or whoever’s hosting the wedding (the bride’s parents, for example)?
But when you include an address label on your invitation, it will be a lot easier for your guests to know where to send their all-important reply. You can also include a telephone number on the address label, so that guests know who they can contact if they have any questions (such as inquiries about the dress code or the gift list).

Address Labels Help to Build Your Wedding Theme

When it comes to planning an unforgettable wedding, it’s really all about the details. An address label may just be a small element of your wedding invitation, but it will actually add a unique flair that will make your celebration even more special. As we’ve mentioned, you can order address labels to match almost any wedding theme out there, with the option to choose from many different font styles and colours.

When you add little details like this, it helps your guests anticipate and get excited for your big day, after seeing all the special touches you’ve put in (at very little cost to you) – and gives them a taste of what’s to come.

Wedding Return Address Label FAQs

Here are some of the most frequently asked questions about wedding address labels, answered.

Which Address Do We Use if we’re Living Separately?

If you and your spouse-to-be are still living in separate homes, it can be tricky to know which address to have the RSVPs sent to.
Honestly, it’s completely up to you. But if one of you is taking a bigger part in the wedding planning process than the other (this is usually the bride, but not always!) then perhaps have the RSVPs sent to them.

On the other hand, if one of you lives in a home that it’s more difficult to deliver mail to (such as an apartment building, where the postal workers frequently confuse your address for someone else’s) it makes sense to have them sent to the other partner’s home – you don’t want them to get lost!

How Do We Write Our Return Address?

If you’re already living together, you should use your existing address, but make sure that you follow the proper format for both formal and informal invitations.
You’re not married yet, so include both of your first and last names above the first line of the address (e.g. Miss Emily Jones and Mr John Prescott).

Be sure to include the house or apartment number, street name (in full), town/city, county, and postcode. And double-check everything to ensure there are no typing errors, otherwise your mail might get lost!

What About If Someone Else is Hosting the Wedding?

Again, it’s up to you, but your best bet would be to designate someone who will take care of these response cards and have their address listed on your return address. You can also choose to have it addressed to you or your partner’s residence and just have someone go through all the mail once they start arriving.

Don’t We Need to Write Our Return Address By Hand?

It is more traditional to write your return address on each invitation (or reply card envelope) by hand. But today, as long as you still hand-address the invitations themselves to each recipient, you can definitely get away with using pre-printed labels for your return envelopes. They make the whole process a lot smoother and faster.

Where Do We Stick the Return Address Label?

If you are sending out reply cards (also called RSVP cards) along with your wedding invitations, the proper place to stick the return address label is on the envelope that your invitees will use to post the reply card back to you.
If you aren’t using reply cards, you can stick the address label anywhere on the invitation itself (the back, for example) or on a separate note card that you include inside the main envelope.

What If I Want Guests to RSVP via Phone or E-Mail?

At modern weddings, not everyone asks their guests to RSVP by sending a card or letter in the post. The good news is that you can still use address labels even if you’re asking your guests to reply through text, phone call, or e-mail!
When you’re customising your address labels, simply type in your e-mail address and phone number instead of your physical address. This will save you from writing out your contact details 100 times.

Other Important Tips for Wedding Invitations

Now that you know the importance of having an address label included on your wedding invites, here are some other tips that will help you create the perfect invitations:

1) Plan your send-out date ahead. The best time to send out your invitations is at least six to eight weeks before the wedding. This will give your guests enough time to respond through your return address and ensure that you have an accurate head count before the big day.
2) Address your guests properly. Use your guests’ full names on the outer envelope. You should also use the right social title such as “Mr.,” “Ms.,” or “Mrs.” Avoid using nicknames or just first names.
3) Follow proper address protocols. You need to follow proper address protocols when writing wedding invitation addresses. You should spell out all the words in the address like “Street,” “Apartment” or “Post Office Box” instead of just writing “St.,” “Apt.” or “P.O. Box.”
4) Use three envelopes per invitations. The outer envelope should hold your guest’s address while the inner envelope should contain the names of whoever’s invited, including plus ones. The third envelope, bearing your return address label, is for your guests to use to post their reply card.

There’s a lot that you need to think of when you’re planning a wedding. But it’s really the little details that will make your wedding special and perfect to both you and your guests.

Where Can I Order Wedding Return Address Labels?

When it comes to sending out the perfect wedding invitations, you just need to follow these tips. In addition, make sure that you give yourself enough time to put every single detail together before you assemble your wedding invitation and send them out to your guests.

If you’re ready to order your wedding invitations, reply cards and address labels, look no further than 123Print. We are a professional, UK-based printing company that specialises in printing wedding stationery and business stationery.
With over 100 years’ experience, you can trust us to print your wedding stationery to your exact specifications and to the highest quality. After you place your order, we aim to print and dispatch your items within 48 working hours – and we’ll offer a no-quibble replacement if you’re not satisfied!

Head to 123Print today to start browsing our wonderful range of wedding stationery, including return address labels. Every design we stock can be fully customised!

promotional mugs

Are Promotional Products Worth the Cost for Your Small Business?

Promotional products are everywhere these days – no doubt, you even own a few of your own, picked up from business fairs, markets, and promotional giveaways.
Whether it’s a tote bag, mug, fridge magnet or umbrella flaunting your company’s logo, promotional products are perfect for both attracting new customers, and keeping your business fresh in the minds of existing and past clients.

Not only are promotional products effective for larger companies, they’re also perfect for improving brand awareness and recognition for small and medium-sized businesses. But of course, you have to allocate funds within your advertising budget to order these products before you’ll start to see a return on your investment. And it’s also important that you know how to use such products effectively, so that they’ll make the biggest impact on your customer base and sales.

This guide will talk you through what exactly promotional products are, and give you some examples of how to use them. We’ll discuss how much promotional products cost, the benefits they may bring, and discuss whether the rewards are worth the investment.

What Are Promotional Products?

A promotional product is, in essence, any physical item that bears your company’s name, logo, or slogan. This could be a pen, a keyring, a flyer, a t-shirt – anything, really. It might be a one-use-only item, like a paper cup, or something that’s designed to last for years, such as a ceramic mug. The merchandise itself doesn’t have to bear any relation to the service or product that your company actually sells.

You might have seen businesses handing out promotional products at trade shows or conventions, giving them away as freebies to customers with their order, or using them as giveaway prizes.

Many people think that promotional products are something of a gimmick, or simply used as a token gesture of kindness – but that’s not the case. Multiple studies have shown that promotional products are an invaluable form of advertising that can help to draw in new customers, and retain the existing ones. They can even help to boost morale among employees of a company, and improve employee loyalty.

Examples of Promotional Products and How to Use Them

As you might have guessed, there are many different kinds of promotional products, available at a number of price points. For example:

Flyers, leaflets and postcards are some of the cheapest promotional products. They’re so affordable that you can hand them out to passers-by, or hire a company to deliver them directly to homes as part of a local advertising campaign.

Magnets and keyrings are a step up in terms of price, but also durability. They won’t be discarded as quickly, and are perfect handed out as freebies with an order, or at trade shows and business fairs.

Drinkware such as glasses and mugs are designed to be used for many years, and make great gifts of thanks to longstanding clients and employees. While they may be on the costlier side, they’ll be used by your customers and employees regularly, increasing your exposure and brand awareness. One marketing study found drinkware to be one of the most influential kinds of promotional product – a famous example being the iconic Sports Direct mugs.

Clothing, bags and umbrellas are some of the longest-lasting and most effective promotional wares. They make great corporate gifts – the big benefit being that they’ll be taken outside, and be seen by the public!

The more hardwearing and high-quality the product, the longer it will last, and therefore the more expensive it will be to buy. But though these products may be pricier, they have the most usability and the longest lifespan – so they also have the most potential to help grow your business.

What Are the Benefits of Using Promotional Products?

The use of promotional products, gifts and merchandise will result in many tangible benefits for your business. Multiple marketing studies have shown that promotional products can:

Increase brand awareness and identification. Your name and logo will be more easily recognised and remembered.

Help improve brand image – change the way that people feel about your company. A study by the Advertising Specialties Institute found that people view companies who give them promotional items in an overwhelmingly positive light.

Increase your company’s sales. A customer is more likely to do business with a company if they own their merchandise, rather than a competitor who sells a similar product or service.

Increase employee morale, if your promotional products are given away to employees as a thank-you for their hard work.

Keep your business fresh in the minds of past customers. A potential customer will look at a branded mug and see your logo every single time they drink from it. This is much more effective than, say, passing a billboard.

Don’t forget that your promotional products won’t just have an effect on those who own them, but also anyone who sees the product being used. For example, if someone is carrying around a tote bag bearing your company’s name, this might be seen by anyone who passes them in the street.

Will My Customers Actually Use or Keep the Product?

In short – yes. Obviously, not every (potential) customer will be interested in keeping a branded product in their home; they may have no use for it, or no room to store it. But studies show that the average consumer will keep a promotional product for an average of 7 months.

For more durable and practical products, such as umbrellas, this average increases to 14 months. All this time, not only will your potential customer be looking at your logo every time they use the product – but they’ll also be seen using it, either inside or outside the home.

Furthermore, over 50% of people who own a promotional product will give it away to someone else when they’re finished with it, rather than throwing it in the bin. This will further spread brand awareness!

To increase the likelihood that your customers will actually use your promotional products, take into account your target market. Try to offer the kinds of products that your particular audience will be most likely to use. For example, if your company is popular with the over-70s, USB drives and tech gadgets may not be a sensible choice – but things and mugs and umbrellas might be perfect.

How Much Do Promotional Products Cost?

The cost of any promotional product will vary depending, of course, on what kind of product it is. For example, our magnets start at £15.95 for a pack of 20 small magnets – that’s less than 80p each.

Our personalised mugs vary in price depending on whether you want a single image or a wraparound-style image, and how many mugs you order. The more you order, the more you’ll save – a pack of 200 single image mugs comes to just £4.26 per mug.

In general, products which cost more to purchase are:
Larger
Higher quality
More durable
Reusable
Multi-purpose
Designed to be used for a long period of time (months or years)

Though a personalised coffee mug might be more expensive than a branded paper cup, for example, it will have a more lasting impression on the owner (whether that’s a customer or an employee), and will therefore generate more sales and interest in your company.

How Do I Know I’m Getting a Good Return on Investment?

Promotional products offer a greater return on investment than traditional types of advertising (such as newspaper ads and billboards). In terms of cost per impression (CPI), promotional merchandise is the most cost-effective form of advertising, at around 0.5p per impression.

A 2014 study by the British Promotional Merchandise Association also found that:

96% of marketers who had tried promotional products thought they were worth the money, in terms of increasing brand awareness
73% of the public said that they would purchase from a company that had given them a promotional gift

Data also shows that many customers will also remember the brand on their promotional product for many years after they have thrown or given the item away.

In terms of your own business, the most direct way to monitor whether you’re getting a return on your investment is to closely monitor your sales, website views, searches and clicks, both before and after you roll out your new promotional merchandise.

How Do I Factor Promotional Products into My Advertising Budget?

As excited you may be at the prospect of rolling out your new promotional merchandise to your employees and customers, don’t go overboard.

Make sure to factor in your spend on promotional products into your current advertising budget, to avoid overspending.

You may need to make some reductions in other methods of advertising, such as targeted online ads and promoted Facebook posts, in order to make room for your new ad specialties.

Think carefully about which promotional products you’ll need over the next 12 months when you begin your annual advertising budget. Start with products at a lower price point if you’re unsure.

Plan for a year’s worth of upcoming events, such as new product rollouts and seasonal sales. Be aware that it might take a while before you notice any additional revenue from your new products – but it will be worth it in the end.

Where Can I Order Personalised Promotional Products?

At 123Print, we offer a range of personalised promotional products including:
Flyers
Postcards
Keyrings
Magnets
Mugs
Stationery such as notepads, letterheads and rubber stamps

All of our products are fully customisable. You can select one of our templates to edit as you please. Or simply create your own design entirely from scratch using our editor.

Upload your own artwork (such as your company’s logo) for free. Choose a colour scheme and font that matches your business’s aesthetic.

You can order your promotional products in quantities of up to 2,000, the more you order, the more you’ll save. With fast shipping, competitive prices and a 100% satisfaction guarantee, you’ve got nothing to lose!

Why Should You Order Personalised Address Labels for Your Business?

If your small businesses regularly sends out print mail, brochures or notices to its customers, it’s crucial that your name and branding is on all of your marketing materials. Getting your company’s name out there can be a valuable marketing tool, for both increasing brand awareness and improving your business’s reputation. Personalised address labels are a cost-effective and easy way of achieving this!

If you don’t yet use personalised address labels for all of your company’s mail, now is the time to start. In this article, we’ll explore how personalised business address labels will benefit your business – from both a marketing perspective, and by simplifying your business operations.
Without further ado, let’s get into it. Here are the top reasons that you should order personalised address labels for your company.

1) Save Valuable Time and Effort

Using personalised business address labels can save you valuable time with every letter or package that you send out. Rather than having to write or type out your address every time you mail a customer or client, you can simply slap on a pre-printed label.
If you have a full-scale mailing list, or several longstanding clients that you post letters and parcels to on a regular basis, address labels can save you so much time. Each precious minute that you save on every letter will add up over the year, leaving you free to spend your time in more important ways – such as building up your marketing campaign or focusing on new product releases. You’ll find that stocking up on pre-printed address labels is a worthy expense – after all, nothing is more valuable than your time.

2) Make It Easier for Customers to Get in Touch

If you’ve had problems with people returning mail to you in the past, or it’s been difficult for customers and clients to find your address, personalised address labels are all that’s required to fix the issue. If your customers find it too hard to get back in touch with you, you’ll miss out on valuable opportunities to increase your company’s sales and turn your customers into repeat customers.

Having a good quality, easy-to-read return label clearly displayed on your mail (especially if it stands out in a bold font or bright colour palette) will make it easier for your recipients to find your address and to keep your contact information for future use.

3) Increase Brand Recognition

By ordering your business return address labels from 123Print, you’ve got a great opportunity to fully customise your stickers. We don’t just mean typing in the address of your business – you can also upload your business’s logo, and fully alter the colour scheme and font to match your company’s aesthetic. This can work wonders for increasing brand awareness and recognition.

Not only is this invaluable for creating and maintaining your brand identity, it’ll also keep your business (and the products and services that you offer) fresh in the minds of your customers. Your logo will become instantly recognisable to your clients, and could even become a household name among your target audience. In this way, each and every letter that you sent out could serve as a small marketing tool of its very own.

4) Evoke an Emotional Response

A plain white envelope with your company’s address printed in a simple black font is never going to evoke an emotional response in the same way that a customised address label could. Whether you’re going for an aura of calm, professionalism, friendliness or excitement, your personalised label can be designed to project anything you’d like your clients to feel.

For example, if you’re a company selling kids’ toys, you might want to evoke a feeling of childish glee and fun among your consumers. Designing a brightly-coloured address label in a fun font is the perfect way to achieve this. It can be so much more effective than simply typing your address on the letter in black-and-white.

5) Achieve an Image of Professionalism

Whether you’re just starting out as a business or you have been trading for years, if you aren’t sending a professionally printed return address labels with your packages, there’s a good chance that you could be perceived as unprofessional or ‘small town’.
All of the world’s largest and most well-known companies are already using specialty print materials and unique packaging designs when they send out items to their customers. Think of Amazon and their instantly recognisable Prime logo, which they print on all of their boxes. You could achieve something similar, no matter how small your business, by using personalised address labels.

The professional design touch of having a printed personal address label could be just what your business needs to be perceived as a real, professional competitor in your industry.

6) Stand Out in the Crowd

Many consumers have a tendency to sort through their mail very quickly – especially if they’re receiving plenty of flyers and “junk mail”. Having a vibrant return address label, or a return address label that evokes a specific response in your customer, will help ensure that your mail has better open rates than your competitors. At 123Print, we have thousands of different address label templates to choose from, with a variety of eye-catching designs (that you’re free to edit to your liking).

For any type of promotional or correspondence material, a customised return address label will help you stand out in the crowd. You’ll be recognisable when compared to your competitors, and this will have a knock-on effect on your sales. No company wants their mail to end up in their customer’s bin because it’s not eye-catching enough!

7) Establish Trust and Encourage Repeat Orders

As well as evoking a response and making sure that your mail gets read, return address labels can establish a level of trust between your customers and your business. If your customers need to initiate a return, or contact you to make an inquiry or place an order, they’re much more likely to trust in a professional return address label than look up the address online.

If you can give your customers all the information that they need right there in front of them, they’ll be more inclined to trust you as a business – not to mention, they’ll also appreciate the ease of finding your contact details. This will make them more likely to do business with you again in future.

Order Personalised Address Labels Today from 123Print

It should be obvious by now that investing in personalised address labels can help boost your business in many ways, no matter what size company you’re running, or what you sell. Whether it’s creating an aura of professionalism, increasing brand awareness and repeat orders, or simply helping your customers get in touch with you more easily – there’s really no downside.

123Print makes it easy for you to design professional, eye-catching business address labels that suit your company’s aesthetic. We’ll print your labels onto high-quality self-adhesive paper, and they couldn’t be easier to use – simply peel off and stick to any parcel or letter.
We’ll dispatch your order within 2 working days, and with our 100% satisfaction guarantee, you can be sure that our labels will meet your expectations. If they don’t, you’ll get your money back!