Tag Archives: colour persuasion

How Colour and Other Factors Persuade Your Customers

Have you ever bought something – or not bought something based purely on its colour? I’m sure, from a gent’s point of view, many of us have opted for those shiny blue wellies over the pink flowery wellies and what’s that? You only have a white iPhone 6B left in stock? Hmm, yeah I’ll come back next time.

Colour based decisions are part and parcel of everyday life. Colour shapes everything we see and since our childhood we have all had colour prejudices placed into our subconscious thinking, affecting our everyday decisions – for life.

howcoloursandotherfactorspersuadeyourcustomers
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