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9 Features You Need on Your Next Business Card

Whether you’re self-employed, own your own business, or are a high-achieving professional with big dreams in your industry, you want to make a good impression on people. You want your colleagues, peers, and clients to think you’re competent, confident, and professional.

Your business card is a powerful tool with which to achieve this. After all, your business card is the first thing people will see when they meet you or hear about your company. It’s important that it looks sharp and professional, and separates you from the rest of the competition!

If you don’t have a business card yet, or it’s been a while since you last updated yours, now’s the time to start thinking about how to approach your new card design. In this guide, we’re going to share 9 features that you need on your next business card to help you stand out from the crowd and make the best first impression possible.

1. Vertical Orientation

Did you know that business cards don’t have to be horizontal? Vertical business cards are still easy-to-read and will fit into a standard business card holder or rolodex, but they look fancier and will set you apart from the crowd.

When handed a vertical business card, the reader will have to turn it on its side, automatically engaging their brain in a different way than a standard horizontal card – forcing them to pay more attention to what they’re reading. It’ll help create the impression that your business card is more important or worthy of remembering than others.

At 123Print, we stock a wide range of vertically-oriented business card templates to suit a wide range of professions and niches. For example, this bright and bold Colour Swatches design would be perfect for anyone working in the paint, textile, or fashion industry.

2. A Clear Call to Action

The whole point of a business card is to drive business to you or your company. As such, it helps if there’s a clear call to action designed into the card itself, as well as your contact details and social media handles.

A call to action is a clear request for the reader to make contact. For example:

1) Check out our new summer range today on our website!
2) Show this business card when you’re next in-store for 5% off your purchase.
3) Scan the QR code to learn more about our new product line
4) Call us today for a free quote

The goal here is to make it as appealing as possible for your business card’s recipient to contact you and do business with you – so make sure to give them an incentive to do so!

3. Magnetic Backing

A business card should be easy for its recipient to keep hold of, and refer back to when necessary. That’s where magnetic business cards really come into their own.
Any standard business card can be set out on a table at a networking event so they catch people’s attention, but the next step is to ensure that they aren’t going to get lost, or shoved in a drawer and forgotten about.

By making your business card magnetic, your client or professional contact will be able to stick it to their refrigerator or filing cabinet, for easy access in the future. It’s also just a bit of a novelty that people will find fun, and again will help you to stand out from the crowd.
A magnetic business card shows that you’ve given some thought to how you can keep your card fresh in people’s minds after they have it in their hands. It’s also great for spreading brand recognition, as your card will be right in front of them whenever they go to the fridge to grab the milk.

4. Double-Sided Printing

If you’re not going with the magnetic option, you should at least ensure that you make full use of the space by giving your business card a double-sided design.
A business card with two sides is more professional and gives you the freedom to express yourself even further. It also lets you include extra information that wouldn’t necessarily fit on the front of the card, such as your store opening times, a tempting special offer or a fun fact about your business that might leave a lasting impression on the reader.

Sure, it might cost a little more to pay for printing on both sides, but it’s definitely worth it from a business point of view. You want to be as memorable as possible so that the recipient will be more likely to do business with you in future.

5. Your Photo

A business card should reflect who you are, what you do and the kind of image you want to project to others.
This is why you should include your photo on your business card: so that the reader can put a face to the name, and identify you as an individual, rather than a faceless corporation. You could add a photo of yourself standing in front of your shop, on the manufacturing line at work, or relaxing at home – whatever it is, make sure you look sharp and confident!

Including your photo is also a great way to inject your personality into your business card. You don’t want to go too overboard – your card should be professional and business-like, after all – but a photo of yourself can certainly help you to stand out and make a good first impression.

6. Your Logo

Your logo is the ultimate branding that defines you as an individual or company. It’s important that it appears on your business card so that people know what your business is all about before they even pick up the phone or meet you in person.

If you don’t have a logo, now is the time to think about getting one! Having a logo consistently implemented across your products and mailings will go a long way to helping your business stand out and be remembered by your clients.

Your logo must be eye-catching and impactful, so spend some time creating it – use professional designers if you don’t have any design skills yourself! It should reflect your brand personality – are you fun, flamboyant and friendly, for example? Or are you serious, slick and professional?

7. A QR Code

Including a QR code on your business card is an innovative way of making sure that your business card doesn’t go to waste after it’s been handed over.

A QR code is a great way to maximise your business card’s potential, as it eliminates the need for the recipient to type your website address into their browser. Instead, they can simply whip out their phone and follow the QR code using their camera to take them straight there. This will give them the chance to do more research on you and what you have to offer, which could increase interest in you or even lead to new business opportunities.

Simply save your QR code as an image file and you’ll be able to upload it directly to a template of your choice at 123Print. All of our business card templates can be fully customised with your own images.

8. A Full-Colour Design

Your business card should be as unique and memorable as you and your brand. If you want to make a lasting impression on someone, it needs to stand out from all of the boring, black-and-white cards out there.

A full-colour design is one way in which you can make sure that your business cards jump out and catch people’s attention. The extra costs involved in going for a higher-quality, multicoloured design will almost always be recouped through higher sales and greater profits.

A full-colour business card is the perfect place to show off your creative side, too. You might want to consider including some cool infographic or photography – anything that reflects your brand personality and makes an impression. And think carefully about your colour scheme – it should tie into your business’s overall aesthetic, and stand out in a good way (not like a sore thumb).

9. Recycled Cardstock

In today’s eco-conscious world, when most consumers are looking to shop with businesses that care about the planet, it’s vitally important that you make sure your business card is eco-friendly.

Recycled paper is a perfect option for your business cards, as it makes use of post-consumer waste which would otherwise have been thrown away. It’s just another way for you to portray yourself as being sensitive towards environmental issues and reinforce your brand image.

Using recycled materials for your business cards doesn’t mean that you have to compromise on quality. The 100% recycled cardstock that we use at 123Print is 300gsm, and looks and feels just as nice as any standard business card. And as a nice bonus, it’s slightly cheaper!

Where Can I Buy Business Cards?

If you’re looking for professionally printed, high-quality business cards, look no further than 123Print. We offer a huge selection of business card templates which you can completely customise to reflect your unique brand personality, as well as a range of other printing products for your business and personal needs.

Visit our website today to choose the perfect design, and personalise it quickly and easily with our free-to-use online editor. Add your own artwork, photos and logos with our upload tool, and customise the font and colour scheme to your preferences.

Your order will be dispatched within 2 working days, so you’ll soon be holding your new, stand-out business cards in your hands. When it comes to getting business cards printed, there’s no need to go anywhere else!

10 Things You Should Never Put on a Business Card

Business cards play a major role in someone’s first impression of your business. How you present your business cards to potential partners, clients, or customers can have a significant impact on whether or not they will want to work with you or your business in the future.
Because business cards are so important, this means that you really need to be sure that your business cards are well-designed, and carry all the vital information your contacts will need to get in touch. However, did you know that there are certain things you should never put on a business card?
By reading on, you’ll discover the top 10 things that you should never include on your business card. This will help you avoid making a bad first impression, and create the best impact possible on your potential business contacts.

1. Hard-to-Read Text

Small font sizes and cursive typefaces can be extremely appealing from a stylistic point of view, but this may not be the most functional option for a business card. After all, business cards are designed to convey information quickly and clearly.
The font should be instantly readable by everyone who receives your business card. The font doesn’t need to be too big for the card, otherwise you won’t be able to fit everything that you need to on it. But, the font should never be so small that it’s unreadable. The same goes for low-contrast fonts, and swirling, cursive typefaces.

2. Clutter and Fluff

Clutter isn’t good in the home or office, and it’s especially not good on your business card. A cluttered and ‘busy’ business card won’t be visually appealing for your potential customers.
Every bit of information on the card should be concise, important, and immediately redable, allowing people to access the information that they are looking for.
If it’s too cluttered, with too much ‘fluff’ (unnecessary text that doesn’t serve any real purpose), it may be confusing and/or overwhelming for the customer. Only include an inspirational quote, tagline or testimonial, for example, if there’s adequate space for it.
If you want to share any additional information that there’s not space for, simply put it on your website, and include a link to it on the card – or a QR code.

3. Hobbies or Personal Interests

When people take your business card, they are interested in what your business can do for them. They want to know, in short, how you can help them. What they aren’t interested in is what you like to do in your space time.
Business cards aren’t like CVs or resumes. While you can have fun when designing them or using them, you should leave any non-essential information from the cards. Linking back to the previous point, this can help prevent the card from getting too cluttered and allow people to just see the information that they need from you.

4. Typos, Spelling and Punctuation Errors

Since business cards are the first impression that someone gets of you, and because they are supposed to be professional, typos and spelling or grammar mistakes can have a negative impact on your brand. Believe me, your customers will notice mistakes – so be sure to double and triple check your text before your cards are printed.
It’s easy not to notice a simple typing error, or a repeated word, on the first look over. And if you’re no great shakes at grammar, punctuation or spelling, it may be worth having somebody else read over your design before you finalise it.

5. Handwritten Information

Business cards can be pricey, and it can also be a hassle to have new cards printed when your information changes. For this reason, some people are tempted to hand-write new information on the cards.
The problem is that handwriting on business cards can leave a negative impression of you. Business cards should be professional and presentable, and handwriting can make your cards look messy. There should never be handwriting on a business card unless you are taking notes for yourself on someone else’s business card – or you’re writing down details of an appointment.

6. Inappropriate Slang or Jargon

A business card, first and foremost, should be professional. That doesn’t mean you can’t use any slang, contractions, or colloquialisms on your business card: it merely means that they should be appropriate.
For example, using contractions and slang might be perfect for a business card representing a kids’ soft play centre, or a roller rink where the target market is teenagers. But for an accounting firm, it would look downright unprofessional.
But be sure not to go too far the other way. Using long words and complex industry jargon on your business cards may be off-putting for customers and clients – they may not understand what you mean, and will simply throw your card away.

7. Outdated or Incorrect Contact Details

It’s crucial that you check all of the information on your cards to make sure that all of the information is current and correct. If people go to your website or call the number on the card but can’t get through to you, they will likely give up and move onto your competition.
Double-check to make sure all of the information on your business cards is up to date and accurate. If you change any of your contact details, such as your telephone number, socials or physical address, immediately discard your old cards and order new ones.

8. Jokes and Sarcasm

Remember when we discussed the use of slang, and how you need to tailor it to your business? The same goes for jokes, sarcasm, and irony. If your business is in a very serious sector, such as family law, your business card might not be the best place for you to show off your comedic skills. But if you’re a stand-up comedian, or a kid’s birthday party clown? Go for it!
When it comes to sarcasm and irony, it’s best to avoid it altogether. Sarcasm doesn’t translate well over text, and you can never be sure whether your reader will think you’re serious. You don’t want to miss out on custom due to a joke that didn’t land.

9. Low-Resolution or Pixelated Images

Of course you should use images on your business card – they’re important for catching the reader’s eye. The most important image, of course, is your company’s logo. You can also use photos of your products, or stock images to set the tone of the card.
However, you should never include a picture on your business card if it’s low-resolution. When printed, it will look blurry and pixelated – and this will immediately make your business card look unprofessional. Even a professional printer won’t be able to make a low-res image look clear and sharp.

10. Too Much Empty Space

White space is important, as previously mentioned. So why not take advantage of the back of the card to fit all the information you need, without worrying about the card looking too cluttered. Whoever you hand the card to will automatically turn it over to see what’s on the other side – so don’t present them with an empty page.

You can use the back of your card for promotional purposes, such as a coupon or as a space for loyalty card stamps. You could use it to write a basic pricing list of your most popular products or services. There are plenty of things that you can add to the back of the card to make use of all of that real estate.

What Should You Include on Your Business Card?

Now that you know what shouldn’t be included on your business card, you need to be familiar with what you should put on there. This final section will discuss the most important information that should always be present on your business card:

1)  Your Name and Title
This is one of the most important things that you need to have on your card because it introduces who you are. The title is particularly important – especially if you own your business. List yourself as the CEO, director, founder, what have you – just make sure there’s a title of some sort!

2) Company Logo and Tagline
This is important because not only will it tell customers where you work, but it will also help to spread your brand image and ethos. A contact should know what your business is about just by looking at the card.

3) Contact Information
Without your contact information, they won’t be able to communicate with you. Include your premises address (if applicable), your phone number, email address, and any socials. Double-check that your details are all correct before sending your design to print.

Where Can I Order Business Cards in the UK?

Your business card should be representative of who you are as a brand. That’s why it’s vital to use a professional stationer, such as 123Print, when it comes to designing and ordering your business cards. With a professionally printed, high-quality business card, you’ll instantly create a favourable first impression of your brand with customers, clients and peers.

At 123Print, we offer hundreds of full-colour business card templates, all of which are completely editable and customisable. Simply select your preferred design to open our easy editor, and begin inputting your information.
With a 100% satisfaction guarantee and thousands of satisfied customers, you can trust us with all of your business stationery needs. Browse our business card templates today!

Business Card Colours – What Doesn’t Work

As you may already know, if you have been browsing our main website, we do love printing those business cards! Fabulous and marvellous designs, every last one of them! We print thousands of red, green, blue, orange, pink and purple cards every week. So when it comes to colours and what works well on a business card, we like to think we’re a bit of a know it all in this area. Which, let’s face it, we are!

Business Card Colours Continue reading Business Card Colours – What Doesn’t Work