11 Funny and Memorable Ideas for Photo Christmas Cards

Christmas is a special time of year that many people look forward to with great anticipation. It is when friends and family come together, share each other’s company, and exchange presents in an atmosphere of good cheer.
This atmosphere makes it possible for families to have fun with the holiday, including doing funny things with pictures on Christmas cards. Why settle for buying pre-printed, boring Christmas cards from your nearest Clinton’s or Card Factory?
When you send a Christmas card during the holiday season, you want it to be memorable – and funny if possible. Many stationers, such as 123Print, offer you the opportunity to design your own photographic Christmas cards and upload your pictures as you go. If you’re stuck for ideas for photo Christmas cards, check out the following ideas!

1. Turn into Father Christmas

Memorability is one of the best ways to create a compelling image for your Christmas card. A theme that will make your picture stand out from others is a great place to start. For instance, Christmas cards with images of Santa Claus are a dime a dozen at this time of year. You can create a funny card by replacing Santa with someone else.
A picture of yourself or your children dressed up in the full regalia of St. Nick makes for an excellent shot, especially if it is taken in a non-traditional setting. Think about doing your picture at the gym or the beach, for instance.
Alternatively, create a funny family scene where your kids walk in on you dressed up as Father Christmas, slipping presents underneath the tree! Or re-enact the classic song “I Saw Mummy Kissing Santa Claus” with your partner and kids.

2. Show Off for the Camera

Many families have a group of funny pictures that get passed around on an annual basis. Usually, these are taken by parents who ask their kids to do something ridiculous for the camera. If you have any of these pictures, find a way to use them for your Christmas card. Or, ask your kids to show-off for the camera and pull as many funny faces as they can!
You could also incorporate some role-play into the photos. For example, get everyone to act as if they’re having a huge argument – wagging their fingers at each other or pretending to his each other. Bonus points if the room is wrecked, with tinsel and baubles everywhere!

3. Overlay Digital Images onto Prints of Other Images

It is possible to take a picture of yourself or your family members and then superimpose that image onto a print of another photo.
This will allow you to create an incredible picture that showcases who you are as individuals, what you care about, and what makes the people in your life so special. The possibilities are endless:

1) Take a picture of your family members, then put them into a scene that is relevant to your holiday celebration. For example, dress everyone up in winter gear and superimpose yourselves onto an ice rink or into a festive snow-covered wood.
2) Add images to your Christmas cards in which Santa Claus visits other locations that have nothing to do with the North Pole and his usual entourage.

For a religious theme, you could even get everybody to dress up as characters from the Nativity, and superimpose your photo onto a background of a stable, complete with a manger! Or, dress up as Jesus and his disciples and digitally seat yourselves at the Last Supper.

4. Let Your Children Be the Photographers

If you’re running out of ideas yourself, you should consider giving your kids some digital cameras and letting them play photographer. You’ll be amazed what goes on in the minds of children! They may come up with some inventive ideas that you’d never have thought of. And sometimes, the photos taken by accident (such as hilarious close-up selfies) make the funniest shots of all.

Sure, they might not necessarily look like traditional Christmas card photos. But you can still add a festive touch by choosing a photo upload card design with a Christmas-themed background, such as this Santa Knows Best design.

5. Add a Homemade Touch to Your Card

Digital images can serve as a solid foundation for creating funny and memorable Christmas cards. However, you can give a homemade touch to your pictures by hand writing a Christmas greeting on the card with an old-fashioned pen and ink.

Use glittery or metallic ink, or even paint pens, to add an extra special feel. A personal greeting will add more dimension than simply printing out a pre-written message or sending out one of those mass-produced cards that everyone else is using. It will also be more fun for everyone to see.
You could also add textured or tactile elements to the front of the card. Scrounge some craft supplies and get the kids involved gluing colourful pom-poms, sequins and glitter all around the edge of the photograph.

6. Horrible Christmas Jumpers

Ugly Christmas jumpers, once condemned for their grotesquely garish appearance, are all the rage at the moment – they began to regain popularity after the classic Christmas jumper scene in Bridget Jones’s Diary.

Christmas jumpers often take the form of knitted designs featuring bright fair isle patterns, or festive creatures and characters (such as Father Christmas and Rudolph), along with tactile bobbles. Some Christmas jumpers even have built-in lights or sound makers for a truly gaudy festive display!

Why not have a day out shopping with your family to try and find the ugliest, most over-the-top Christmas jumpers, and then take a photo in them for your Christmas card. Bonus points if the whole family has a look of horror and disgust on their faces for being forced to wear them.

7. Yearbook-Style Photographs with Quotes

If you’ve got a fairly plan wall in an area of good natural light in your home, why not set up individual headshots of your family to look like yearbook photographs? The further away from high-school age your family members are, the funnier this will be.
Arrange these headshots on your photo upload Christmas card, and add funny or festive quotes underneath that represent each person, just as you would find in a real high school yearbook. This will help you show off your personality, and make your recipients laugh.
You could even write underneath the photos by hand, rather than typing it out, for an added personal touch.

8. Photograph Your Pets in Christmas Attire

Dressing up your family pets as Santa, Rudolph, a snowman, or in other Christmas-themed outfits will make for a memorable and hilarious festive picture. There are even ugly pet Christmas jumpers on the market that you can dress Fluffy up in to create the ultimate Christmas look.

And don’t think that this is limited to those of you with cats and dogs! Get creative with some felt and cotton wool and fashion a tiny Christmas hat for your rabbit, guinea pig, or even your hamster. And if there are no animals to speak of, why not tie Christmas scarves around your houseplants?

9. Stay Out of the Picture

For an extremely memorable photographic Christmas card, why not stay out of the picture altogether, and instead take a photograph of your empty home? Show of all of your Christmas decorations and your brightly-lit tree, for example. Or, set up a Christmas disaster scene by trashing your living room and making it look as though your pets did it.
You could even create footprints by dipping the soles of some winter boots in flour, to make it look like Father Christmas has walked across your living room carpet, trailing snow behind him. Add a shot of the half-eaten carrot and mince pie in the foreground for a nostalgic photo, harking back to the times when we all believed in Santa.

10. Incorporate Your Family’s Holiday Traditions

Every family has their own idea of the perfect Christmas tradition. Why not take some photos of your family taking part in your favourite festive activity, and use this as the basis for your Christmas cards?
For example, some families have a tradition of visiting Disney at Christmas, meaning a Disney themed Christmas Card would be perfect. Other families enjoy going ice-skating or visiting a local zoo during the holidays, so using images of your family members on the rink or in front of cages at the zoo would make for an excellent picture.
You could even hire a photographer for a few hours, and keep the shots of the day in a keepsake photo album as well as using them for your cards.

11. Photograph Your Christmas Preparations

There’s so much to do in the lead up to Christmas! So, why not photograph your family taking part in the Christmas preparations? For example:

1) Trimming the Christmas tree
2) Baking mince pies or Christmas cookies
3) Decorating your house or apartment with fake snow, Christmas ornaments and festive garlands
4) Making the Christmas wreath to hang on your front door
5) Lighting an advent candle or opening the advent calendar
6) Wrapping Christmas presents

You could even go “meta” and photograph your family signing Christmas cards! (Though you’ll have to use prop cards for the shot, as your actual cards won’t arrive until you’ve taken the picture…)

Where Can I Order Photo Christmas Cards?

Photographic Christmas cards are a fun way to share what’s going on in your family’s lives, spread some cheer and humour, and show off your unique perspective on the holiday season.
At 123Print, we have a great selection of photo upload Christmas cards that you can personalise with your own images. Examples include your Christmas Polaroid, Jolly Holly, and Tree Amend card designs, among many others.

Visit our site to find the perfect Christmas card design for you and your family. All of our designs are fully customisable, so you can edit the text, wording, font and colour scheme as well as adding your own photographs with the click of a button. And with our speedy 48-hour dispatch time, you won’t have to wait long before you’re spreading the joy with your family and friends!

10 Things You Should Never Put on a Business Card

Business cards play a major role in someone’s first impression of your business. How you present your business cards to potential partners, clients, or customers can have a significant impact on whether or not they will want to work with you or your business in the future.
Because business cards are so important, this means that you really need to be sure that your business cards are well-designed, and carry all the vital information your contacts will need to get in touch. However, did you know that there are certain things you should never put on a business card?
By reading on, you’ll discover the top 10 things that you should never include on your business card. This will help you avoid making a bad first impression, and create the best impact possible on your potential business contacts.

1. Hard-to-Read Text

Small font sizes and cursive typefaces can be extremely appealing from a stylistic point of view, but this may not be the most functional option for a business card. After all, business cards are designed to convey information quickly and clearly.
The font should be instantly readable by everyone who receives your business card. The font doesn’t need to be too big for the card, otherwise you won’t be able to fit everything that you need to on it. But, the font should never be so small that it’s unreadable. The same goes for low-contrast fonts, and swirling, cursive typefaces.

2. Clutter and Fluff

Clutter isn’t good in the home or office, and it’s especially not good on your business card. A cluttered and ‘busy’ business card won’t be visually appealing for your potential customers.
Every bit of information on the card should be concise, important, and immediately redable, allowing people to access the information that they are looking for.
If it’s too cluttered, with too much ‘fluff’ (unnecessary text that doesn’t serve any real purpose), it may be confusing and/or overwhelming for the customer. Only include an inspirational quote, tagline or testimonial, for example, if there’s adequate space for it.
If you want to share any additional information that there’s not space for, simply put it on your website, and include a link to it on the card – or a QR code.

3. Hobbies or Personal Interests

When people take your business card, they are interested in what your business can do for them. They want to know, in short, how you can help them. What they aren’t interested in is what you like to do in your space time.
Business cards aren’t like CVs or resumes. While you can have fun when designing them or using them, you should leave any non-essential information from the cards. Linking back to the previous point, this can help prevent the card from getting too cluttered and allow people to just see the information that they need from you.

4. Typos, Spelling and Punctuation Errors

Since business cards are the first impression that someone gets of you, and because they are supposed to be professional, typos and spelling or grammar mistakes can have a negative impact on your brand. Believe me, your customers will notice mistakes – so be sure to double and triple check your text before your cards are printed.
It’s easy not to notice a simple typing error, or a repeated word, on the first look over. And if you’re no great shakes at grammar, punctuation or spelling, it may be worth having somebody else read over your design before you finalise it.

5. Handwritten Information

Business cards can be pricey, and it can also be a hassle to have new cards printed when your information changes. For this reason, some people are tempted to hand-write new information on the cards.
The problem is that handwriting on business cards can leave a negative impression of you. Business cards should be professional and presentable, and handwriting can make your cards look messy. There should never be handwriting on a business card unless you are taking notes for yourself on someone else’s business card – or you’re writing down details of an appointment.

6. Inappropriate Slang or Jargon

A business card, first and foremost, should be professional. That doesn’t mean you can’t use any slang, contractions, or colloquialisms on your business card: it merely means that they should be appropriate.
For example, using contractions and slang might be perfect for a business card representing a kids’ soft play centre, or a roller rink where the target market is teenagers. But for an accounting firm, it would look downright unprofessional.
But be sure not to go too far the other way. Using long words and complex industry jargon on your business cards may be off-putting for customers and clients – they may not understand what you mean, and will simply throw your card away.

7. Outdated or Incorrect Contact Details

It’s crucial that you check all of the information on your cards to make sure that all of the information is current and correct. If people go to your website or call the number on the card but can’t get through to you, they will likely give up and move onto your competition.
Double-check to make sure all of the information on your business cards is up to date and accurate. If you change any of your contact details, such as your telephone number, socials or physical address, immediately discard your old cards and order new ones.

8. Jokes and Sarcasm

Remember when we discussed the use of slang, and how you need to tailor it to your business? The same goes for jokes, sarcasm, and irony. If your business is in a very serious sector, such as family law, your business card might not be the best place for you to show off your comedic skills. But if you’re a stand-up comedian, or a kid’s birthday party clown? Go for it!
When it comes to sarcasm and irony, it’s best to avoid it altogether. Sarcasm doesn’t translate well over text, and you can never be sure whether your reader will think you’re serious. You don’t want to miss out on custom due to a joke that didn’t land.

9. Low-Resolution or Pixelated Images

Of course you should use images on your business card – they’re important for catching the reader’s eye. The most important image, of course, is your company’s logo. You can also use photos of your products, or stock images to set the tone of the card.
However, you should never include a picture on your business card if it’s low-resolution. When printed, it will look blurry and pixelated – and this will immediately make your business card look unprofessional. Even a professional printer won’t be able to make a low-res image look clear and sharp.

10. Too Much Empty Space

White space is important, as previously mentioned. So why not take advantage of the back of the card to fit all the information you need, without worrying about the card looking too cluttered. Whoever you hand the card to will automatically turn it over to see what’s on the other side – so don’t present them with an empty page.

You can use the back of your card for promotional purposes, such as a coupon or as a space for loyalty card stamps. You could use it to write a basic pricing list of your most popular products or services. There are plenty of things that you can add to the back of the card to make use of all of that real estate.

What Should You Include on Your Business Card?

Now that you know what shouldn’t be included on your business card, you need to be familiar with what you should put on there. This final section will discuss the most important information that should always be present on your business card:

1)  Your Name and Title
This is one of the most important things that you need to have on your card because it introduces who you are. The title is particularly important – especially if you own your business. List yourself as the CEO, director, founder, what have you – just make sure there’s a title of some sort!

2) Company Logo and Tagline
This is important because not only will it tell customers where you work, but it will also help to spread your brand image and ethos. A contact should know what your business is about just by looking at the card.

3) Contact Information
Without your contact information, they won’t be able to communicate with you. Include your premises address (if applicable), your phone number, email address, and any socials. Double-check that your details are all correct before sending your design to print.

Where Can I Order Business Cards in the UK?

Your business card should be representative of who you are as a brand. That’s why it’s vital to use a professional stationer, such as 123Print, when it comes to designing and ordering your business cards. With a professionally printed, high-quality business card, you’ll instantly create a favourable first impression of your brand with customers, clients and peers.

At 123Print, we offer hundreds of full-colour business card templates, all of which are completely editable and customisable. Simply select your preferred design to open our easy editor, and begin inputting your information.
With a 100% satisfaction guarantee and thousands of satisfied customers, you can trust us with all of your business stationery needs. Browse our business card templates today!

10 Cheap and Easy Ways to Boost Morale in Your Office

One of the most important aspects of successful leadership is understanding how to motivate your employees or subordinates, and keep them happy. The way you manage can have a significant impact on employee morale throughout your office or business. If you are aware of employee motivation and tools to increase workplace satisfaction, you can apply them to your leadership strategy and become a more effective manager.

If you are looking for ways to increase employee motivation, keep reading for some great tips to help you out! Happy employees will work harder and be more productive than unhappy employees. In addition, you’ll have more of a chance at building a successful business if your workers are loyal to you and your company.

When you’re looking to understand how to motivate employees, you’ll want to have a good understanding of what motivates people in general. Of course, different things inspire everyone, so finding the right way to motivate your specific team members will be the key. Here are 10 affordable and simple ways to boost morale in your office environment.

1. Recognition for Hard Work

Be sure to give employees recognition for a job well done. It doesn’t have to be something big, either; everyone likes a simple pat on the back or an ‘atta boy’ from their boss every now and then.

Of course, the most well-known (and most highly appreciated) form of employee recognition is a raise in their annual salary (or their hourly wage, if they’re not working a salaried position). However, recognition does not have to take the form of money. For example:

1) Write a letter or a thank-you card, showing your gratitude for their hard work
2) Arrange regular performance reviews, at which you mention everything you’ve noticed and show your appreciation
3) Call a weekly meeting at which you mention every employee and something they’ve recently done that you’re impressed with

It’s really important to let your employees know that you notice and are grateful for even the small ways that they contribute.

2. Rewards and Incentives

Employees are more likely to work harder when they feel appreciated and rewarded for all the work they put in. There’s no better to boost morale than giving your employees or subordinates a physical gift as a thank-you for a job well done.

You don’t have to spend a ton of money or break the bank – what matters more than the monetary value of the gift is the thought you put into it, i.e. how personal it is to your employee. Tailor your rewards according to each individual and give them something they really want. For example, if you have an employee who will soon be starting university, you could provide them with a small Amazon gift card to go towards new textbooks.
You also can reward your employees by providing incentives for those who complete projects ahead of schedule, or do something great. For example, you can offer to take the employee and a guest out for drinks at a local establishment.

Why not make it a competition? If there’s a deadline that everyone has been struggling to work towards, or a new project that you need to get done ASAP, set a work target and offer a prize to whichever employee gets the job done first (without sacrificing quality in their work).

3. Employee of the Month

An employee of the month program is a great way to boost morale and motivate your team members. It shows them that they are being recognised and appreciated for all their hard work and effort. You can even get employees involved in picking who will be the employee of the month, which will help them feel more engaged in your business.

Of course, it’s really important that you aren’t biased towards certain team members here. Each employee should have the chance to make employee of the month at least once – as it’s crucial that everyone on the team feels recognised for the work they put in.
You could schedule a little ceremony at the end of each month to announce this month’s winner. Be sure to specifically mention what you love about each employee and contributions of theirs that you’ve noticed.

4. Remember Important Dates

If you make a real effort to remember your employees’ important dates, they’ll feel appreciated, and will feel as though you see them as an individual rather than just a cog in a machine. This is an effective and easy way to boost morale.

Important dates may include:
1) Birthdays
2) Wedding anniversaries
3) The anniversary of when each employee joined your company
4) Religious holidays such as Christmas, Eid, and Rosh Hashanah (Jewish New Year)

The easiest and most popular way to recognise your employees’ important dates is by giving them cards, such as birthday cards and Christmas cards. You could also celebrate with a special work lunch, or by hanging banners and decorations around the office.

5. Team-building Exercises

Some employers think that office games are a waste of time, but they can be highly beneficial. Team building activities will help employees to bond together and work better alongside each other.

Some good team-building exercises include:

1) Brainstorming sessions to help your employees develop new ideas for projects or ways to improve their work
2) Team challenges that will test the skills of each member within a certain topic. This can be helpful because it will show which employees are strongest in which areas, and showcase any areas for improvement
3) Team building days where everyone comes in dressed up and performs a skit or sings a song for the other employees. Not only will you get some laughs, but you’ll also be able to see your employees in a more light-hearted environment

You’ll find that people will have more fun at their jobs when team-building exercises are being done frequently – leading to higher office morale, happier employees and a higher quality of work produced. There’ll also be fewer office conflicts, and when such situations do come up, your staff will find it easier to resolve them.

6. Pep Talks

Pep talks are a simple tool that can motivate your employees. Be sure to give them positive feedback on their work and let them know how much you appreciate the effort they put in each day. It doesn’t even have to be a long talk; just a few brief words of encouragement can go a long way.

Employees naturally look to their higher-ups for guidance and motivation, so you need to make sure that they see you leading by example and working hard every day. Giving a daily, weekly or bi-weekly pep talk is a great way to accomplish this.

7. Buy Lunch

A simple act as buying lunch for your employees can make a big difference in their lives. Even if you don’t buy them lunch every day, you should try to do so at least once a month. It will boost morale in the office, and create an opportunity to sit down and chat with all of your employees one-on-one. You’ll be able to get to know them better as individuals, and have a great opportunity to offer praise.

8. Office Parties and Outings

An office party or day out (fully paid for, of course) is a great way to help the team bond with one another, and help boost morale at work. Try scheduling one for the completion of a particularly long or difficult project, for example, to help all of your employees feel appreciated and recognised.

Turn the office into the party venue, hire a hall, or simply take everyone to the local pub of an evening – there are no rules other than to have a good time! Why not invest in some personalised party invitations to help build excitement and anticipation in the office?

9. Employee Benefits

Although the government mandates things like statutory sick pay, holidays and maternity/paternity leave, your employees will be happier with their position and more motivated to work hard if you offer additional benefits.

For example, why not offer each of your employees their birthday off each year on top of their statutory 28 days’ holiday? Just one extra day per employee won’t cost your company all that much, but it will be enormously appreciated.

You could also set up a private health care scheme with your employees. As well as being better for them, it means they’ll be seen quickly by a doctor or dentist in their time of need, rather than having to wait potentially weeks for a NHS appointment. This translates into your staff getting back to work sooner, which will save you time and money overall.

10. Give Gifts

While you certainly don’t want to resort to bribing employees for performance, a nice gift every once in a while does wonders for employee morale. A lovely annual gift or a small token of appreciation can be the cherry on top when an employee has had a stressful month or year at work. And gifts don’t need to be expensive to be appreciated!

For example, why not gift each of your employees a personalised mug? Coffee and tea mugs can be customised with your company’s name and logo, your employee’s name, and a personalised message like “greatest employee ever” or “thank you for your hard work”.
Customised keyrings and letter openers are further examples of small, affordable, and thoughtful employee gifts. They’ll be used regularly and will serve as a constant reminder of your appreciation for your employees.

Other Ways to Keep Employees Happy

There are many other ways that you can keep your employees happy at work. Some of them include:

1) Giving credit where it is due – whether an employee has done something good on their own or has helped another fellow employee out with something, you must give them credit for their work. Employees enjoy being appreciated and credited for an excellent job.

2) Providing praise – it might seem like common sense, but don’t forget to praise your employees when they do something great! Your employees will be more inclined to do great things if they’re praised.

3) Letting them know what is expected of them – employees are more likely to be motivated when they understand what is expected. For example, if you tell them they need to complete a certain number of tasks, then let them know how well they are doing by providing weekly reports. This will help your employees to feel more accomplished and show them what they are doing right.

Employees want to feel like they matter and that those above them appreciate everything they do. By putting these cheap and easy ideas into action at your office, you’ll be sure to see a boost in the morale of your employees. As a result, they’ll put out even more effort and work harder than ever before!

9 Effective Flyer Design Tips that You Need to Know

Flyers are one of the most effective marketing tools for small-medium businesses and large corporations alike. Some may say it’s annoying to get a flyer through your front door, or be handed one on the street – but do they ever work!

Create an effective flyer and you’ll spread awareness about your company, which is vital for drawing in new customers. You may even attract new business then and there by advertising some of your bestselling products or a new sale or promotion. At the very least, even if your flyer is thrown away, they’ll have glanced at your logo – and repeated exposure is crucial for brand recognition.

Designing effective flyers is a process that entails strategy and careful planning. Here are the top 9 pointers that you need to know to ensure you have an eye-catching, persuasive flyer that will grab the attention of potential customers.

Make It Look Professional

It should be your aim to create a flyer with a professional look. If your flyer looks unprofessional, your company won’t be taken seriously.
A professional-looking flyer uses the right colour and font combinations, a neat and well laid-out design, professional-looking images and strategic placement of your logo. Professional flyers also must be printed onto high-quality glossy paper, with the right kind of printer.
We’d always recommend using an expert business stationer like 123Print, rather than trying to print your flyers at home and risk them appearing unprofessional.

 Make It Compelling

Your flyer needs to have a “call to action”, which will provoke your audience and make them respond to your offer or message.
So, if you want readers to buy products, invite them to visit the nearest branch of your business for further details on how they can place an order. A company looking for clients should mention the type of services they offer, any contact information like a telephone number or email address, and where clients can write to get in touch with them.

If you are having a sale on your products or services, highlight that in your flyer by showing how much you have slashed prices. Make sure there is still room for more discounts.
Other persuasive techniques you can use in your flyer include the word “only”, testimonials from satisfied clients, and interesting statistics. Don’t hesitate to be creative and write something imaginatively worded – or even use a poem if that will catch people’s attention.

 Avoid Clutter and Waffle

Try not to clutter up your flyer with too much text, as it will make it hard for people to read. Avoid using a low-contrast font or a loopy or handwriting-style typeface that might look cool but is hard to decipher.
Also, don’t be tempted to cram your flyer with a lot of information – this runs the risk of causing readers to lose interest in it. Instead, get straight to the point and keep your message simple, short and relevant.
Be sure that what you write is easy enough to understand even by someone who does not know much about your business. For instance, if you are selling cars, avoid using a lot of jargon and technical terms. Make it clear and easy for Joe Public to understand what you’re offering.

Divide the Copy into Sections

When you’re designing a flyer, it is advisable to divide the content into short, concise sections. This will help readers quickly go through your flyer and get to the point of what you are trying to say.

That means doing away with long paragraphs that take too long to read, and skipping most photographs because they tend to slow down the response time of people reading your flyer.

Use an Attention-Grabbing Headline

In writing a headline, you should always be direct and to the point. Your headline or tagline should make it clear what you’re selling or the service you’re offering, and intrigue readers into wanting to know more about your business.

Feel free to use some humour or irony in your headline to make it stand out, if it’s appropriate for your business. Avoid making it too dull or lengthy because readers might skip your flyer if it is not interesting enough.

Add Customer Testimonials

Testimonials are vital in flyers because they give people an idea of what they can expect from your business. Potential clients will get a feel of how good you are at what you do by reading through past customers’ experiences. They also serve as social proof, empowering them with confidence that you deliver on the promises you make and that they will get what they expect from you.

If your business has been around for some time, there should be testimonials that you can use in your flyers. If not, ask clients for a short blurb of how happy they are with the job you did for them or if they received good service. You can also put up a survey or a contest where you give out prizes in exchange for testimonials. If your business is relatively new, do not hesitate to ask regular clients for their comments on how great your service was. You can also create an online survey and invite people to fill out the survey.

Use Relevant Images

The images you include in your flyer should be relevant to the theme of your flyer. For example, if you want to sell a new product or service, show what it looks like so people will instantly know what they can expect when they buy it. Likewise, if you have testimonials from happy clients, include photographs of them so people will relate to your product or service.

A picture can be worth a thousand words, so don’t forget to fill up your flyer with images to capture the readers’ attention and make it more interesting. Try not to use stock images such as clipart – but show people photographs of your actual premises, staff, or products. And of course, the photographs should be of a high enough quality to not appear grainy.

Keep the Typography Simple

What typeface you use will have a huge impression on your readers. Avoid using too many different fonts as this can make the flyer look too busy or messy. Stick with one or two fonts and colours that will effectively convey your message.

Do not underestimate the power of the right font, as this will make or break the way people read your flyer. As a general rule, serif fonts work best for established, serious companies, whereas sans serif typefaces come across as more modern and fresh. Stick with something clear yet professional like Arial, Times New Roman, or Tahoma if you’re unsure.
And of course, always ensure that your text isn’t too small for people to be able to read clearly. If your clientele are mostly older, this is particularly vital. It’s better to have large, easy-to-read text with less information than too much information crammed in a smaller font.

Proofread Your Work before Printing

After you have finished designing your flyer:

1) Proofread it carefully before printing to ensure there are no spelling errors, typos, grammatical errors or punctuation problems.
2) Have some colleagues, peers or friends read through the text and suggest any corrections they may see fit.
3) Be open to their suggestions to know how things are read and what will work for your flyer.

Always remember that a good flyer is not just about the design or look of one, but it should be engaging and compelling too. It requires careful planning, but the results you get in return are worthwhile!

Where Can I Order Professional Flyers?

Flyers are still a great marketing tool if done correctly. The tips in this article will help you create a flyer that will not only appeal to your audience but also get them to invest in your products or services.

At 123Print, we can help you design the perfect flyer for your business that gets results. You can choose between DL, A5 or A4 sizes for your flyer template, and create a custom design for both the front and the reverse. Choose from a range of fonts and colours, and upload your own artwork and logo for the finishing touches.

With the ability to order anywhere between 50 and 20,000 flyers, our innovative printing services will boost your marketing campaign and greatly increase your brand awareness. We always aim to print and ship orders within 48 working hours, so you can get distributing straight away!