Category Archives: Building your small business

How to Turn Customers into Repeat Customers: 7 Handy Tips

Building your small business, Business Cards, Marketing, Small Business tips,

If you’re a small business owner, you’ll know that it can be pretty tricky to turn customers into repeat customers – that is, to convince someone who’s bought your product or service to shop with you again.

There’s so much information out there on bringing in new customers and spreading brand awareness to your target market, but actually keeping customers is a different story altogether. When someone already knows of your brand, how do you keep their interest and prevent them from trying out a competitor?

In this article, we’ll discuss how to get repeat customers and share 7 easy and effective ways of improving your customer retention.

Why is Customer Retention so Important?

There are a slew of statistics related to the above question, but two facts aptly sum it up:

1) It’s cheaper for a business to keep a customer than it is to find a new one.
2) 80% of future profits will come from just 20% of past customers.

This means that over time, repeat customers bring more profit to your company than new ones. The decision about how much effort and money to invest in customer retention depends primarily on how established your business is, and your current sales volume.
If it’s a new business, then dedicate most of the marketing towards acquiring new customers. But even at this stage, you shouldn’t forget about customer retention! Don’t get to a point where new business has dried up, and you suddenly remember your past customers. You should apply customer retention policies throughout the life of your business.

How Do I Get Repeat Customers?

The answer to this question should be crystal clear: provide your customers with excellent and memorable products and services.
That may seem obvious, but if you don’t do the above correctly, you’ll never convince your past customers and clients to try your products and services again. They may, instead, be tempted to try out one of your direct competitors – whether out of curiosity, or because they can find a better price. Obviously, this isn’t what you want.

So, the most important rule to remember is to provide the best product and services that you can, and for as good a price as possible. Do not be tempted to prioritise savings and profits over quality. Get this right from the start and you stand a good chance to gain repeat customers.

Customer Retention Tips and Ideas

There are many great ideas for how to get repeat customers. Some, of course, will depend on the business type. For instance, if your business is a restaurant, offering early bird discounts to a customer will encourage them to visit again.

1. Loyalty Cards

Loyalty cards are a great way to encourage customers to buy again. For a coffee shop, try a simple business style loyalty card where the customer gets a free cup of coffee or complimentary pastry after buying six cups of coffee—simply stamp the card after every purchase. If the customer buys a coffee every morning, on the way to work, they’ll remember your shop.

Loyalty cards are suited to many types of retail businesses, including restaurants and general stores. As your business goes, you could even invest in digitally linked loyalty cards that reward the customer with redeemable loyalty points after each purchase. The sign-up process for such cards can also be an excellent marketing opportunity. Get your customer’s email address and use that to remind them of their point balance!

2. Provide Excellent Customer Service

Whatever your business is, you should always endeavour to make the customer service experience memorable. Not every sale will go smoothly. There are always things that can go wrong and your customer services should positively deal with these issues. Even if your company provides the very best product, a poor experience in returning a faulty item could make a customer drop your brand and choose another supplier.

Always respond quickly to your customer’s requests or questions. If they ask for a quotation, get it to them as quickly as possible. Don’t forget that your customer is likely to have asked your competitors for the same quotation. Respond quickly, with an attractive offer, and grab their business. Customers remember this kind of quick and efficient service. Perhaps next time, they’ll come to your business first.

3. Include Flyers offering Freebies and Discounts

This is a smart idea to ensure that customers who’ve shopped with you will have an incentive to buy again. When you ship (or hand the customer) their purchase, include in the package a customised flyer or postcard offering a discount or free gift with their next purchase. For example:

1) Free shipping
2) 10% off
3) Buy one, get one free
4) A free sample of a new product
5) A free gift with the next purchase, such as a personalised mug printed with your business logo (this also helps to keep your company in the forefront of their minds!)

For online purchases, provide a unique code that your customers can use when they check out. For in-store use, the customer will simply have to bring the flyer or postcard with them to show the staff at the till. You can also send promotional offers to previous customers via email, if you have their address.

4. Match the Competition

Customers often flip-flop between different suppliers, depending on who has the best offers or product line. So, to avoid this, it’s crucial that you keep a check on what your competitors are up to. Familiarise yourself with the products, services, and (above all) prices that your competition is offering, especially businesses with the same target market and operating in your region.

Encourage your past customers to come back to you by offering the same, or better, than your competitors. One great way of doing this is to advertise a “price match” service. If a potential customer comes to you with a cheaper quote from a different company, you’ll offer them the same price, or better.

5. Show Appreciation

These days, it’s easy to connect to customers via social media—but, sometimes, this misses the personal touch. It can seem empty and hollow, and people will be likely to scroll straight past your advert.

If you have your customer’s details, a much more effective way of showing your appreciation is to send them a thank-you on a compliment slip after they make a purchase. If your business is small enough or you have the resources, hand-writing the slip will make a world of difference and help your business seem more human. You can include this slip with their order, or send it to them a few weeks later, to remind them of your company and encourage them to shop with you again.

6. Offer Rewards for Referrals and Reviews

Repeat customers who are loyal to your brand are likely to be powerful brand ambassadors, promoting your business to their friends or associates. Take advantage of this by rewarding them for referrals. If your customer has a business with their own website, offer them a referral link that gives them a small finder’s fee, or product discount, for every referral link from their website.

Another powerful tactic is to ask a customer to complete a survey, either written or online. This works especially well with retail businesses, such as restaurants. As a reward for completing the survey, offer a discount or a free bottle of wine with their next meal. Not only do you get invaluable feedback, but the customer may also return to the restaurant and use the voucher. It’s a win-win situation.

7. Create Special Offers Tailored to the Customer

What makes special offers more effective and more likely to be taken advantage of? Tailoring them to each specific customer, rather than sending out a generic offer that some people may not be interested in.

For example, if you run a hotel and you noticed the customer paid for a round of golf in the hotel’s resort, send them a special offer for a free round of golf before the next holiday season. If the customer ordered a spa treatment, include a free couples massage. It’s this type of thoughtful offer that people remember.

For businesses that sell physical products, keep a record of your customer’s purchases and make special offers at an appropriate time. For instance, if your customer purchased a toner cartridge for their laser printer, send them a discount voucher after a couple of months. They’ll likely remember when the cartridge runs out and use your voucher to buy another.

Where Can I Order Great Quality Promotional Materials?

If you’re looking for professionally printed, high-quality business materials and promotional products, look no further than 123Print. We offer an amazing range of business stationery and products that can help your company retain customers, including (but not limited to):

1) Loyalty cards
2) Business cards
3) Flyers
4) Postcards
5) Vinyl magnets
6) Compliment slips
7) Promotional mugs

Everything is completely customisable, with the ability to add your logo and customise the colour scheme to your preferences. Before we print your order, we’ll show you a preview of what your product will look like.

We offer exceptionally fast shipping and a 100% satisfaction promise, meaning you’re guaranteed to be satisfied with the quality of our products. Try 123Print today for all of your business

9 Simple and Effective Marketing Strategies for Small Businesses

Building your small business, Business Cards, Small Business Spotlight, Small Business tips, , , , , ,

As any entrepreneur knows, it can be very difficult getting your feet off the ground and your name out there in the early days of owning a small business. Nobody has ever heard of you before, you don’t have any past customers or testimonials, and you’ve got nobody to spread your services through word of mouth.

That’s where small business marketing strategies come in. In order to be noticed and considered by your target market, you’ll need to advertise or market your business somehow – but what actually works, and where should you start?

In this article, we’ll discuss some small business marketing ideas to jump-start your marketing strategy. Before trying any of these ideas, it’s worth sitting back and considering some marketing goals and budget. Not all the small business marketing ideas in this article are free, some cost money or time investment. Try to focus on what’s best for your business and make the best use of your marketing budget.

Online Marketing Strategies for Small Businesses

It is undeniable that online marketing has taken over the world of business. According to recent research, 70–80% of consumers research a company or product online before making a purchase. That’s a huge number of people to ignore if your company doesn’t have an online presence! Here are some ideas to kick off your online marketing.

Website Blog

If your company has a website, it could benefit from the addition of a blog. A blog is a website page used to display articles, news and other useful information. For marketing, blog articles encourage customers to visit and browse your website.

For instance, if you run a home improvement business, include a series of articles with tips about how to improve and upgrade a house. Well-written content with search engine optimised keywords will show up in search engines, such as Google or Bing. If someone searches for ‘home improvement tips’ and your blog has a suitable article, they will see your link in the search engine results.

One thing that you hear a lot about in online marketing is ‘conversions’. This means, what do you want the customer to do after they have landed on your website? If, for instance, a customer looking for information on home improvement ideas lands on your website, you could add links in the article for your company’s home improvement services or perhaps encourage them to subscribe to your blog and receive emails when the next article is posted (this is great for email marketing—see below).

Email Marketing

Email marketing is still one of the most popular forms of online marketing. As noted above, this can be combined with a website blog. Subscribed customers get updates and you can send email promotions to the subscriber list.

With email marketing, it is important not to send emails too often, otherwise you risk getting listed as spam content (or your customers will unsubscribe out of frustration). Do it right and email marketing is very powerful.

Aside from using a blog, there are several other ways to get subscribers. Many websites offer free information downloads in exchange for a subscription, or some other free offer. Most email marketing companies offer free starter accounts for up to 2,000 subscribers.

Google My Business

If your company supplies local services, Google My Business is one of the best small-business marketing ideas. Register your business and if someone in your local area searches for your business type, your listing will appear, with others, on top of the search listing.

It is possible to add useful information, such as opening hours, business information, location and pictures. It also allows customers to leave a review—the best-reviewed businesses appear at the top of the listing, which is great motivation to provide first-class services.

Facebook Adverts

Despite some of the adverse publicity that surrounds Facebook, it is still one of the best ways to advertise products online. It is relatively cheap compared to other platforms, and extremely effective.

The most powerful aspect of Facebook advertising is the huge number of users on the platform and the amount of searchable information about them. It is possible to pinpoint users and groups with specific interests or living in a particular country or city if marketing locally. For instance, as an author, marketing a new book about meditation, you could direct an advert to Facebook groups promoting spiritualism.

Internet Influencers and Social Media Advertising

Internet influencers are product promoters who have large followings on social media platforms, such as YouTube, Twitter and Instagram. For instance, an influencer with a popular YouTube fashion channel might promote your new fashion product to their followers.

The cost of the service will probably depend on how many followers the channel has. Some influencers might promote products in exchange for free samples, while others charge a fee. If you don’t have the budget to pay an influencer, consider starting a YouTube channel for your business as part of your social media marketing.

Create Facebook and Twitter accounts for marketing your business and create promotions to encourage customers to like your posts. If you have a website, include links to your social media accounts. As with establishing a brand, it is a long-term strategy. Remember to use your brand image on social media posts.

Brand Development Marketing Strategies

Establishing a brand is one of the most important aspects of a long-term marketing plan. A brand is something that should permeate every aspect of your business and define its identity.

Customers who associate with a particular brand will happily pay a higher price for their products. For instance, coffee sold in most high street coffee shops is of a similarly high standard, but if drunk from a cup sporting a Starbucks logo, it tastes magically better. This is how a powerful brand can influence customer perception.

Unless your products appeal to a wide market, and you have a marketing budget to match, you’ll likely be aiming at a smaller niche. So, as an important first step, understand who your customers are. A common way of doing this is to create what they called a customer blueprint or persona. That means creating a profile of your ideal customer, the person (or business) who would buy your product.

Build a Brand – Quick Tips:

It takes time, but when done well, branding is the most powerful marketing strategy of them all. Here are some quick tips:

1) Decide on your mission statement and target audience.
2) Brand differentiation – make sure that your brand differs from the competition, make your business stand out.
3) Stay on message – promote your brand image consistently on every platform. You want customers to instantly recognise your products and marketing information.
4) Design your brand’s image – this will include a carefully designed corporate style with a logo, appropriate colours and an attractive typeface. The design and style should apply to every aspect of the business, including the website, promotional materials, and business cards.

For great design ideas, try 123Print – we carry a full range of fully customisable promotional materials.

Brand Ambassadors

Get your employees involved as brand ambassadors. For example, if your business is in retail, give your staff a discount! It’ll surprise you how many of their friends want to make use of the staff discount. It is a good way of both rewarding your employees and spreading the word about your products to their wider social sphere.

Flyer Campaign

There’s nothing wrong with good old-fashioned letterbox marketing. Flyer (leaflet) distribution may sound old-fashioned, but there’s a reason it’s been around for so long: it just plain works.

You’ve likely received flyers in your letterbox yourself. You may have thrown them away eventually, but did you at least look at the flyer first, and take a mental note of what company sent it? Of course you did. And you’d recognise that company name if you saw it again in the future, increasing your familiarity with them.

Try a simple letterbox marketing campaign in your target postcode area. Include your logo and branding all over the flyer, and an enticing offer to get people shopping with you, and you’ll spread awareness of your company at lightning speed. You can design personalised and high-quality flyers at 123Print.

Loyalty Cards

Loyalty cards are very good for marketing your business and encouraging customers to buy again. They can be as simple as a card that is stamped every time a customer purchases a cup of coffee, or other products – after a certain number of stamps, the customer gets a free cup of coffee, for example.

Alternatively, loyalty cards can be a full-blown computer system, where a customer scans a card at the cash register and is awarded redeemable loyalty points. While powerful, the computerised loyalty system is a significant investment best suited to medium and large businesses. Stamp-style loyalty cards are much more affordable, incredibly simple to set up, and still very effective – check out a huge range of customisable loyalty card designs at 123Print.

9 Features You Need on Your Next Business Card

Building your small business, Business Cards, Marketing, Small Business tips, , , , ,

Whether you’re self-employed, own your own business, or are a high-achieving professional with big dreams in your industry, you want to make a good impression on people. You want your colleagues, peers, and clients to think you’re competent, confident, and professional.

Your business card is a powerful tool with which to achieve this. After all, your business card is the first thing people will see when they meet you or hear about your company. It’s important that it looks sharp and professional, and separates you from the rest of the competition!

If you don’t have a business card yet, or it’s been a while since you last updated yours, now’s the time to start thinking about how to approach your new card design. In this guide, we’re going to share 9 features that you need on your next business card to help you stand out from the crowd and make the best first impression possible.

1. Vertical Orientation

Did you know that business cards don’t have to be horizontal? Vertical business cards are still easy-to-read and will fit into a standard business card holder or rolodex, but they look fancier and will set you apart from the crowd.

When handed a vertical business card, the reader will have to turn it on its side, automatically engaging their brain in a different way than a standard horizontal card – forcing them to pay more attention to what they’re reading. It’ll help create the impression that your business card is more important or worthy of remembering than others.

At 123Print, we stock a wide range of vertically-oriented business card templates to suit a wide range of professions and niches. For example, this bright and bold Colour Swatches design would be perfect for anyone working in the paint, textile, or fashion industry.

2. A Clear Call to Action

The whole point of a business card is to drive business to you or your company. As such, it helps if there’s a clear call to action designed into the card itself, as well as your contact details and social media handles.

A call to action is a clear request for the reader to make contact. For example:

1) Check out our new summer range today on our website!
2) Show this business card when you’re next in-store for 5% off your purchase.
3) Scan the QR code to learn more about our new product line
4) Call us today for a free quote

The goal here is to make it as appealing as possible for your business card’s recipient to contact you and do business with you – so make sure to give them an incentive to do so!

3. Magnetic Backing

A business card should be easy for its recipient to keep hold of, and refer back to when necessary. That’s where magnetic business cards really come into their own.
Any standard business card can be set out on a table at a networking event so they catch people’s attention, but the next step is to ensure that they aren’t going to get lost, or shoved in a drawer and forgotten about.

By making your business card magnetic, your client or professional contact will be able to stick it to their refrigerator or filing cabinet, for easy access in the future. It’s also just a bit of a novelty that people will find fun, and again will help you to stand out from the crowd.
A magnetic business card shows that you’ve given some thought to how you can keep your card fresh in people’s minds after they have it in their hands. It’s also great for spreading brand recognition, as your card will be right in front of them whenever they go to the fridge to grab the milk.

4. Double-Sided Printing

If you’re not going with the magnetic option, you should at least ensure that you make full use of the space by giving your business card a double-sided design.
A business card with two sides is more professional and gives you the freedom to express yourself even further. It also lets you include extra information that wouldn’t necessarily fit on the front of the card, such as your store opening times, a tempting special offer or a fun fact about your business that might leave a lasting impression on the reader.

Sure, it might cost a little more to pay for printing on both sides, but it’s definitely worth it from a business point of view. You want to be as memorable as possible so that the recipient will be more likely to do business with you in future.

5. Your Photo

A business card should reflect who you are, what you do and the kind of image you want to project to others.
This is why you should include your photo on your business card: so that the reader can put a face to the name, and identify you as an individual, rather than a faceless corporation. You could add a photo of yourself standing in front of your shop, on the manufacturing line at work, or relaxing at home – whatever it is, make sure you look sharp and confident!

Including your photo is also a great way to inject your personality into your business card. You don’t want to go too overboard – your card should be professional and business-like, after all – but a photo of yourself can certainly help you to stand out and make a good first impression.

6. Your Logo

Your logo is the ultimate branding that defines you as an individual or company. It’s important that it appears on your business card so that people know what your business is all about before they even pick up the phone or meet you in person.

If you don’t have a logo, now is the time to think about getting one! Having a logo consistently implemented across your products and mailings will go a long way to helping your business stand out and be remembered by your clients.

Your logo must be eye-catching and impactful, so spend some time creating it – use professional designers if you don’t have any design skills yourself! It should reflect your brand personality – are you fun, flamboyant and friendly, for example? Or are you serious, slick and professional?

7. A QR Code

Including a QR code on your business card is an innovative way of making sure that your business card doesn’t go to waste after it’s been handed over.

A QR code is a great way to maximise your business card’s potential, as it eliminates the need for the recipient to type your website address into their browser. Instead, they can simply whip out their phone and follow the QR code using their camera to take them straight there. This will give them the chance to do more research on you and what you have to offer, which could increase interest in you or even lead to new business opportunities.

Simply save your QR code as an image file and you’ll be able to upload it directly to a template of your choice at 123Print. All of our business card templates can be fully customised with your own images.

8. A Full-Colour Design

Your business card should be as unique and memorable as you and your brand. If you want to make a lasting impression on someone, it needs to stand out from all of the boring, black-and-white cards out there.

A full-colour design is one way in which you can make sure that your business cards jump out and catch people’s attention. The extra costs involved in going for a higher-quality, multicoloured design will almost always be recouped through higher sales and greater profits.

A full-colour business card is the perfect place to show off your creative side, too. You might want to consider including some cool infographic or photography – anything that reflects your brand personality and makes an impression. And think carefully about your colour scheme – it should tie into your business’s overall aesthetic, and stand out in a good way (not like a sore thumb).

9. Recycled Cardstock

In today’s eco-conscious world, when most consumers are looking to shop with businesses that care about the planet, it’s vitally important that you make sure your business card is eco-friendly.

Recycled paper is a perfect option for your business cards, as it makes use of post-consumer waste which would otherwise have been thrown away. It’s just another way for you to portray yourself as being sensitive towards environmental issues and reinforce your brand image.

Using recycled materials for your business cards doesn’t mean that you have to compromise on quality. The 100% recycled cardstock that we use at 123Print is 300gsm, and looks and feels just as nice as any standard business card. And as a nice bonus, it’s slightly cheaper!

Where Can I Buy Business Cards?

If you’re looking for professionally printed, high-quality business cards, look no further than 123Print. We offer a huge selection of business card templates which you can completely customise to reflect your unique brand personality, as well as a range of other printing products for your business and personal needs.

Visit our website today to choose the perfect design, and personalise it quickly and easily with our free-to-use online editor. Add your own artwork, photos and logos with our upload tool, and customise the font and colour scheme to your preferences.

Your order will be dispatched within 2 working days, so you’ll soon be holding your new, stand-out business cards in your hands. When it comes to getting business cards printed, there’s no need to go anywhere else!

What Font is Best for Business Cards?

Building your small business, Business Cards, Design, Small Business Spotlight, , , ,

It can be a challenging task choosing a font for your new business cards. There are often many options, and it can be unclear what you need to base your choice on.
Should you go for a classic, elegant serif font – or will that come off as old-fashioned? If you choose a more modern or contemporary font style, will your company stand out as fresh and up-and-coming, or will it make you look unprofessional?

The best way to choose a font for your business cards is to choose one that you feel represents you, or your brand. If you have a logo which you are featuring on your cards, it would also be a good idea to make sure your font has similar design characteristics.
You will also need to consider what colour to have your font – this depends again on your brand, logo and what you want to communicate visually with potential customers.
In this article we will select some stylistic fonts and discuss how these would work best on a business card, as well as how to choose a font colour.

The Psychology of Font for Business Cards

In marketing, the font you choose for your business cards (and other marketing material and promotional products) is important. The style of the typeface that you use on your cards can alter how a potential client, customer, colleague or contact will perceive you and your company. In this way, font choice is quite similar to colour, which we’ll touch upon briefly later.

For example: a modern, sans serif typeface will come across as contemporary, fun, and casual. If your company makes children’s toys, this style of font would be perfect – you could also choose a graphic, chunky font that evokes excitement and creates an aura of child-like glee.

But if your company provides financial or legal advice, the above font choice would be a big mistake. It could cause potential clients to take you less seriously, and doubt your professionalism. Instead, you’ll want to go with a simple, sleek and professional font which will make prospect clients trust you.

What Are the Different Types of Fonts?

As a general rule, serif fonts (such as Times New Roman) are perceived as more old-fashioned, dependable, and serious than sans serif fonts (such as Arial). They’re the kinds of fonts you’d likely see in older books and newspapers.

Handwriting-style fonts, such as Comic Sans MS, are the opposite: they’re perceived as very informal, fun, and fresh. They work well for small or casual businesses, such as dog groomers and children’s soft play centres.

Cursive, calligraphy or script-style fonts, like Amadeo and Studio Script, give off a romantic and feminine vibe. They’d be perfect if you’re a wedding planner or florist, for example.
Let’s now go through some examples of popular fonts and when they might be used.

Business Card Font Examples

Here are four of our favourite fonts for business cards, and the impression they might create about you or your business.

1. Avant Garde

Avant Garde is a brilliant font choice for anyone who wants something unique, but still professional. The letter spacing makes it extremely easy to read which is important on a business card.
Without being too bold, the roundness of this font makes text look approachable and it would work particularly well to draw attention to the key information on your business card.

If you have a modern, progressive brand with a fun and contemporary logo, this would be a great font choice for you.
If you feel this is for you, you may enjoy the ‘Fashion’ business card template for its modern, bright design.

2. Century Schoolbook

Century Schoolbook is the perfect example of a professional, easy to read serif font. This typeface is bold but without the chunky letters usually associated with standout font.
Although the style is similar to more commonly used fonts, it is a fantastic business card font choice for those looking to make their cards unique than, say, Times New Roman.
This font would work well for any professional brand, especially if you have a sleek, elegant logo. Choose a font like this for a company that needs to be taken seriously, such as an accounting firm or a solicitor.

If your brand fits this category, you may want to look at the simple yet elegant ‘Solid Black’ business card template.

3. Courier New

Courier New oozes simplicity. This typeface, which bears resemblance to typewriter font, is minimalistic in the best way. It is extremely clear and will stand out against any background.

This is a brilliant font to use for business cards as it merges playful and elegant perfectly. If your brand uses a to the point, minimal logo, Courier New would be one to consider.
For a brand with this aesthetic, the ‘Swoosh’ business card template could be a good fit.

4. Bauhaus

If you are looking for a fun and funky business card font that is still readable, Bauhaus would be an excellent choice.
It’s distinctive, striking and yet it still comes across as professional. It’s boldness means it would read clearly, even against a coloured background.

Bauhaus would make a brilliant business card font for anyone whose brand is quirky, eccentric, and fun, and would complement a bright logo.
No logo? Bauhaus would compliment the ‘Unique Antique’ business card template.

Which Font Should I Choose?

If you’re having trouble choosing, there is nothing wrong with going for a traditional and well-known typeface for your business cards. For example, Ariel or Times New Roman. They’re both classic, professional fonts that would work for almost any brand and logo.
You don’t have to go the “unique” angle if you’re worried about what your chosen font will say about your business. You can always make your business cards stand out in other ways, such as through use of colour, orientation or clever image placement.

You could also consider looking at other brands, and consider how they use font to communicate with potential customers. If you find an example that you enjoy, you can try out a similar font on your business card.

What Font Colour Should I Choose for My Business Card?

Don’t forget about colour! On a business card, it is important that all the information can be read clearly. If your clients and customers have to put in extra effort to read your information, they may not bother, and will pick up a competitor’s card instead.
It’s best to go for a font that contrasts well with your background. If your background is white or cream, a classic and professional choice would be a dark colour such as black, graphite, or navy.

If your business card has a dark background, however (such as ‘Strike a Deal’), white (or another very light colour) would be the obvious choice.


If you do choose to go with another colour, make sure it contrasts strongly enough with the background to show up clearly on your card. As well as this, it would be best to select a colour that will accent your logo if you have one.

What Does Font Colour Tell Customers About My Business?

The psychology of colour is very interesting, and brands use colour all the time to tell their audience about their product or company. For example:

1) Black symbolises formality and sophistication
2) Purple oozes luxury and royalty
3) Red gives off an aura of energy and excitement
4) Green comes across as fresh and natural
5) Blue is a calm colour that signifies trust and honesty
6) Yellow represents fun, happiness and creativity
7) Pink symbolises love and emotion
8) Brown denotes toughness and simplicity

Business Card Colours

Where Can I Buy Business Cards?

At 123Print you can completely customise your own business cards to suit the experience you want potential customers to have. As well having a choice of 32 fonts and thousands of custom colours, you can also upload your own artwork and logo to make the card completely your own.

If you are not feeling so creative, you could have a look through our massive range of business card templates. All templates can still be customised so you can add your own personal touches to the design, and edit the font and colour to your liking.

You can order business cards with 123Print stress-free in the knowledge that we have a 100% customer satisfaction guarantee. Our 48-hour dispatch time and low price point means you can receive your order of high quality business cards quickly and cheaply.