When it comes to business cards making them stand out amongst the millions which float around is never an easy task. Is it design, size, shape or texture that ultimately makes a business card stand out? Or is it a mixture of several of these elements?
At 123Print UK we’ve been making business cards for a long time, and we like to think we know a thing or two about how to make them stand out. Take a look at a few of our ideas for making your business cards distinctive and unique. Comment if you have any of your own excellent ideas you’d like to share.
Include relevant social links
Whether you are telling a story, engaging with your audience, sharing your latest news or showcasing products or services within your Facebook or Twitter profiles, including social media links within your business cards is a great way for potential clients to get to know you and what your business can offer before they pick up the phone. You may have even been in your clients position before, you want to know if you can trust the business you may want to buy from, so a little research may be needed before hand and Twitter or Facebook profiles are a great place to start.
Tip: There’s no need to include all your social links, a simple Twitter tag or Facebook link will suffice.
Visually inspire
It’s easy to get caught up with meeting brand guidelines by utilising certain colours and including your logo within your business card design, however it is just as important to create something which visually inspires people to contact you. Often people may just need a plumber, or a taxi and they don’t want to rifle through a stack of business cards seeking the profession they require.
Tip: Make yourself stand out from the crowd by including iconic visuals which represent your industry or business.
Include a Premises Address
Although this doesn’t scream 21st Century in the same way that NFC technology, a QR Code, or even Social Links will, including a mailing address within your business card is one way to stand out from the crowd. Too many people try to save space or include other contact information within a business card, meaning a mailing address can be easily sacrificed.
Tip: Including a business mailing address gives people the impression that you are a real professional business and puts an element of confidence into your business card.
Go Mini… Go!
How often do you get to see a Mini Business Card? Talk about standing out from the crowd! Ideal for when you’re on the go and those moments when you never quite know whether you’ll need your business cards or not; Mini Cards are the perfect marketing tool. Sleek design, effortless for the owner and the receiver to handle (and keep), and they even have a proven habit of hanging around a lot longer than the normal business card!
Tip: The Mini Business Card is the limited in space when compared to the standard business card, so be sure to add only your critical information within the mini card to keep design fresh and sleek.
Feel the difference
Make your business cards literally stand out with raised print business cards. They say first impressions count and we can’t think of a better way to make a distinctive and professional first impression than with raised print business cards. From the first touch you can tell a raised print business card is distinguishing and it exudes professionalism and quality in a way no other cards can, which goes a long way in keeping you centred in your potential clients mind. Raise your game from the first touch with these business cards.
Tip: Keep the Raised Print Business Card design simple and let the ink do the talking
Have a tip which helps your business card stand out? Comment below or tell us on our Facebook page!