Category Archives: Small Business Inspiration

6 Free Fonts To Help With Your Christmas Marketing

For many businesses Christmas can be the make it or break it season. The rise in Christmas shoppers offers the perfect antidote to a tough year in sales and it’s important that every avenue to increase sales is explored and utilised to maximise sales. Yet, with the huge increase in customers during the Christmas season there is also a huge increase in competition. More businesses than ever before are depending on Christmas to keep their business afloat and the competition to grab every last sale is growing into a fierce fight.

Thus making sure your marketing is top notch and is resonating with every single customer has never been more important. One element is simply making your advertising materials, like flyers or posters, that bit more appealing to the average Christmas shopper. One question we keep getting asked here at 123Print is, ‘Where can I find Christmas fonts to use in my artwork designs?’ Well, after recently releasing our very own font Debbie (and seeing as it’s Christmas) we have chosen 6 of our favourite Christmas or seasonal fonts, all of which can be downloaded and used for free. A little gift from us to you.

Santa’s Air Mail – http://www.dafont.com/santas-air-mail.font

Jump straight into your Christmas advertising designs with this Santa Air Mail font. Offering a quirky 3D design, this font brings a little winter scenery to your design by adding a little snowfall to each letter.

Terms- Free for personal use. For commercial use please contact creator.

Candy Cane – http://www.dafont.com/candy-cane.font

The Candy Cane is an iconic image of Christmas and this Candy Cane font is sure to awaken your customers’ sweet tooth. Add this font to your Christmas marketing designs and you are sure to pull in the Christmas shoppers.

Terms- Free for personal use. For commercial use please contact creator.

Christmas Flakes – http://www.dafont.com/christmas-flakes.font

Will it be a white Christmas? The news seems to think so! Give your Christmas designs the chills with this elegant Christmas flakes font design. This tidy script design uses both large and small snow flakes to tie up a wintry font.

Terms- Free for personal use. For commercial use please contact creator.

Snow for Santa – http://www.dafont.com/snow-for-santa.font

Whether you love it or hate it, snow is an iconic image of Christmas and you can get your marketing designs in the jolly mood with this Christmas Flakes font design. Perfect for businesses looking to stay in Santa’s nice list, this font uses a little snow design on each of the letters and also has flakes falling throughout the lettering.

Terms- Free for personal use. For commercial use please contact creator.

Ornamental – http://www.dafont.com/ornamental-eric.font

Put the final touches to your Christmas marketing with this super fun Ornamental font design. Using (you guessed it!) Christmas Ornaments and baubles as the outer of the design, this font has a quirky fun-like lettering inside of each bauble.

Terms- Free for personal use. For commercial use please contact creator.

Dickensian Christmas – http://www.dafont.com/dickensian-christmas.font

For a different type of target market this Dickensian font is less Christmas tree and more aged design. We can see this design being perfect for a customer base of over 40 years of age, as it uses a smart holly design round each of the Dickensian designed letters.

Terms- Free for personal use. For commercial use please contact creator.

10 Tips for Making Your Small Business Appear Bigger

In business your image and how you appear to your potential client or customer is everything. As a small business who works with a select number of clients, this may have worked to your advantage in the past. No doubt you have thrived on the friendly one to one service only a true small business owner can provide. And the work, well, no one works harder than a small business owner.

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Get Sending! – 5 of the best Email Service Providers

So you’ve probably heard email marketing is well and truly alive. It’s not just a rumour either, a recent study by Exact Target found that 77% of customers prefer communication with brands by email and although social media is getting a lot of hype, email is still the number one marketing tool at your disposal.

To help you out and give you a push in the right direction we thought we would list our 5 favourite ESPs (also known as Email Service Providers!). Some we’ve used ourselves, some we haven’t and some we just like the look and feel of.

Email Marketing Graphic Continue reading Get Sending! — 5 of the best Email Service Providers

6 Easy Local SEO tips to help customers find you on Google

Are you a plumber, roofing contractor or do you run a taxi business and would like to increase the amount of customers seeing your website in the search results?

Of course you do! Many small businesses rely on Google to get visitors onto their website and if you haven’t taken the time to optimise your online presence, you will be missing out on these people searching for your services in your area.

If you run a small business or offer a trade, having your website correctly optimised can be the difference between sky rocketing success or hanging up your overalls.

Take for example this search for “roofer in glossop” and the results it returns back to the searcher. (Click image for a larger version if required)

Google search for "roofer in glossop" displaying "7 Pack" of local listings
Google search for “roofer in glossop” displaying “7 Pack” of local listings

Continue reading 6 Easy Local SEO tips to help customers find you on Google